Chris Elam Email & Phone Number

Direct team that manages one of AppCard’s largest enterprise clients. Leverage AI and Machine Learning to provide co-op member owners with a deep understanding of shopper buying behavior, allowing them to interact with customers via their preferred touch point: mobile app, text messages, push notifications, emails and digital receipts. Utilize AppCard’s powerful state-of-the-art platform to deliver marketing programs oriented toward acquisition, retention and reactivation, all of which are supported by custom dashboards and reports. Operate in concert with co-op headquarters marketing team to create robust initiatives that include coupon delivery, online enrollment, email marketing and ecommerce.

Little Rock, Ar, Us

Led team of six sales and account service professionals that supported the newly formed Albertsons Companies Inc. and Fortune 100 CPG clients, providing both with breakthrough tools that delivered dynamic, one-to-one marketing messages to the shopper via integrated shelf tags. Responsible for driving development of a breakthrough digital product that targets shoppers and connects them to the shelf via mobile, providing coupons, recipes and other content; in-market pilot program successfully completed and moving into national launch. Directed implementation and adoption of a cloud based platform that serves as "single source of truth", transforming order entry and post-analysis of all shopper marketing events.

Rochester, New York, Us

Drove company-wide effort to educate US Sweepstakes staff regarding shopper marketing and consumer promotion theory, providing practical application across numerous verticals. Partnered with owner in new business development efforts, through utilization of networking and email marketing campaign; worked in concert with agency staff to revamp and rebuild corporate website in light of increased innovation and competition within the industry. Consulted with internal digital team to design and launch four state-of-the-art sweepstakes products focused on social media.

Rochester, Ny, Us

Envisioned, built and led shopper marketing and consumer promotion practices across the entire client portfolio. Drove agency efforts to create first-ever, insight-fueled retail menu and custom shopper marketing programs, directing all aspects, from planning through final execution, including roadmaps, creative/concept development, budgeting, asset management and timelines. Worked in concert with Keurig Green Mountain shopper marketing and digital/ecommerce teams to create a seamless and integrated cross-channel shopper experience; particularly critical due to high rate of switching between ecommerce and brick and mortar stores.

Managed team of seven account service, planning and creative professionals that drove annual consumer promotion and shopper marketing plan development & execution across Dreyer’s and Häagen-Dazs brands. Internal shopper marketing and digital marketing consultant, directing Polaroid annual plan development & execution that succeeded in maintaining distribution at Walmart, CVS, Walgreens and Rite-Aide. Managed McNeil shopper marketing business across entire brand portfolio; responsible for growing account by $1.3mm in annual revenue and led planning and activation for Mars national and account specific franchise building events.

Us

Built agency from the ground up; gross revenue in excess of $1.5mm in second year of operation, driving the agency both operationally and financially. Created “virtual agency” concept that was instrumental in company’s win to serve as national consumer print advertising resource for JCPenney. Managed a team of ten to fourteen freelance professionals across creative, account service, production and copywriting disciplines. Led creation and execution of Dr Pepper Snapple Group’s first-ever national Catalina partnership, resulting in increased loyalty and sales for priority brands that included Seven Up and Canada Dry.

Irvine, Ca, Us

Directed all activities of $30mm launch for Wisk Dual Action Tablets, working with Unilever counterparts in Europe, Canada and Mexico to deliver largest initiative in Unilever laundry category history. Led team of representatives from external marketing agencies that generated integrated marketing plans for launch. Recommended and managed portfolio’s strategic shift from broad-based to targeted consumer incentives that drove 22% increase in spending efficiency and 16% increase in incremental volume.

Master Of Business Administration (M.B.A.)

Bachelor Of Science (Bs), International Affairs/Arabic