Chris Elam Email & Phone Number

Direct team that manages one of AppCard’s largest enterprise clients. Leverage AI and Machine Learning to provide co-op member owners with a deep understanding of shopper buying behavior, allowing them to interact with customers via their preferred touch point: mobile app, text messages, push notifications, emails and digital receipts. Utilize AppCard’s.

Little Rock, AR, US

Led team of six sales and account service professionals that supported the newly formed Albertsons Companies Inc. and Fortune 100 CPG clients, providing both with breakthrough tools that delivered dynamic, one-to-one marketing messages to the shopper via integrated shelf tags. Responsible for driving development of a breakthrough digital product that.

Rochester, New York, US

Drove company-wide effort to educate US Sweepstakes staff regarding shopper marketing and consumer promotion theory, providing practical application across numerous verticals. Partnered with owner in new business development efforts, through utilization of networking and email marketing campaign; worked in concert with agency staff to revamp and rebuild.

Rochester, NY, US

Envisioned, built and led shopper marketing and consumer promotion practices across the entire client portfolio. Drove agency efforts to create first-ever, insight-fueled retail menu and custom shopper marketing programs, directing all aspects, from planning through final execution, including roadmaps, creative/concept development, budgeting, asset.

Managed team of seven account service, planning and creative professionals that drove annual consumer promotion and shopper marketing plan development & execution across Dreyer’s and Häagen-Dazs brands. Internal shopper marketing and digital marketing consultant, directing Polaroid annual plan development & execution that succeeded in maintaining.

US

Built agency from the ground up; gross revenue in excess of $1.5mm in second year of operation, driving the agency both operationally and financially. Created “virtual agency” concept that was instrumental in company’s win to serve as national consumer print advertising resource for JCPenney. Managed a team of ten to fourteen freelance professionals across.

Irvine, CA, US

Directed all activities of $30mm launch for Wisk Dual Action Tablets, working with Unilever counterparts in Europe, Canada and Mexico to deliver largest initiative in Unilever laundry category history. Led team of representatives from external marketing agencies that generated integrated marketing plans for launch. Recommended and managed portfolio’s.

Master Of Business Administration (M.B.A.)

Bachelor Of Science (Bs), International Affairs/Arabic