Chris Ricci Email & Phone Number

GAProvide additional coordination and communication between Jim Beam Brands Co. State Manager and Distributor Management/Sales Force on premise (bars and restaurants) and off premise (package stores) by assisting in program development, implementation and evaluating local market opportunities to create growth with the brand portfolio.Primary, Off Premise, contact with four distributors in the state helping to deplete over 580,000 Cases Statewide and growing our premium bourbon business 5.5% vs. Plan, and 9.8% over Last Year.Including program presentation, tracking, and conducting sales meetings. Work with third party agencies identifying sales opportunities, potential training needs, and developing monthly goals to increase overall production. Work with off premise District Managers once a month calling on priority accounts, presenting programs to buyers, and identifying distribution, pricing, displays, and sales opportunities. Conduct monthly independent surveys off premise to keep Jim Beam Brands Co. management abreast of local competitive pricing issues, activity, and opportunities for portfolio. Maintain a top fifty priority account list and call on them independently to address opportunities for portfolio. Conduct weekly rapport-building outings with priority customers to communicate opportunities, recommend solutions and convey general brand knowledge and awareness. Supervise the planning, budgeting, and execution of local and major events including: Whiskey Professor Visits, Distillery Visits, NASCAR Activation, and Montgomery Gentry Activation.Maintain a personal annual Travel & Expense Budget for conducting business.Clearly define roles and responsibilities for direct reports to ensure Jim Beam Brands Co. quality and standards are maintained. Assist with Point of Sale purchasing and tracking for the state.

Manage a partnership with customers in order to distribute, and promote new and current product trends in the market covering all areas of customer service, sales, and marketing for a diverse portfolio including wine, spirits, beer, and non-alcoholics.Manage Accounts Receivable and Payable for sales territory.Manage Third Party Agencies regarding promotions for sales territory.Maintain monthly goals for new product sales and build existing businessResponsible for merchandising sales territory (building displays, creating wine lists, drink lists, menus, table tints, posters, and banners).Conduct Staff Trainings to educate accounts on new and existing products.Conduct Monthly Wine & Spirit Tasting with accounts to educate consumers on new brands.Help manage and participate in special events within territory including fund-raisers, anniversaries, and grand openings that involved SWS portfolio (Taste of the NFL).Territory Responsibility during tenure:Off Premise, On Premise, & Fine Wine