I helped to double the size of the Tinuiti Insights Analytics team in under two years. I hired 20+ colleagues from Associate Analyst to Director level to build high performing teams as our business grew.I advise our largest clients, including holding company portfolios, on strategic goal setting and enterprise measurement initiatives to track marketing impact on the overall success of their business. I lead analytics contributions to new business pitches, with a substantial win record in 2023.

Clients: Beam-Suntory, VF Corp (North Face, Dickies, Timberland)-Manage annual marketing mix in collaboration with client measurement partners-Plan and execute custom media performance studies (A/B testing, regression modeling) to help clients optimize their spending-Regularly contribute to fast-paced analytics projects for new-business pitches-Led development of a comprehensive client-facing Tableau media dashboard with 30+ client users-Leverage Starcom's suite of industry tools to provide insights to clients on a daily basis -Work to be a great manager for my small team, and watch-out for thought leadership opportunities

Product Management: -Gathered business requirements, authored documentation, and determined pricing inputs for client-facing solutions-Collaborated with strategic business partners to integrate new data sources into IRI solutions-Developed proof-of-concept work using IRI + partner data to inform product innovation -Managed long-term client implementation plans for syndicated solutionsAnalytics Consulting:-Used sales and consumer panel data to build custom studies for major CPG and retail clients -Translated analytics into actionable recommendations for brand mangers and their media agencies-Informed client brand strategy with respect to product personalization, category trends, competitor strengths and weaknesses, and omni-channel retailConsumer packaged goods expertise: -Expert in IRI point-of-sale and consumer panel measures -Contributor to IRI thought leadership, including New Product Pacesetters 2015-2017, and Food Marketing Institute Executive Midwinter Conference

-Designed an implemented a monthly executive marketing scorecard using data collected from Google Analytics across 25 global sites and 15 key-performance-indicators-Helped define CooperVision’s core consumer versus our top competitors, and developed a social media strategy to reach them efficiently. -Built and managed a custom, interactive dashboard for corporate digital assets management that aggregated information collected from our offices around the world.

I produced and contributed to numerous pieces for both the Japan Times print newspaper, as well as the JT Japan Pulse blog. I covered Japanese politics as well as art and culture trends. My interviews included Japanese artist-photographer Osamu Wataya, and Michael Cucek, a noted Japanese political blogger.