Manages the product marketing communications activities for Environmental Express, a US-based manufacturer of environmental lab testing equipment and consumables. Environmental Express is an Antylia Scientific company:• Manages an annual marketing communications budget of approximately $1.2 million.• Develops annual marketing campaigns/activities plan and manages the plan against company KPIs and budget.• Develops targeted marketing campaigns to support new product launches and key product drive periods.• Creates social media content and manages company accounts on LinkedIn, Facebook, and Instagram.• Manages vendors including ecommerce consultant, SEO optimization agency, and videographer.• Produces content for sales collateral and company website.• Uses analytical data to measure the effectiveness of digital advertising and social media campaigns and reports results to senior management monthly.• Tracks the progress of all marketing and product management campaigns and supporting activities in Smartsheet and reports progress to senior management monthly.• Manages all customer events, trade show exhibitions and conferences.

• Manages the corporate marketing communications activities for Jadex Inc., a leading manufacturer of sustainable product solutions for both consumer and commercial/industrial applications.• Developed the company’s current marketing communications plan and supporting budget.• Works with management within each subsidiary business to provide MARCOM leadership and support.• Manages vendors including advertising agency, web developer and trade show booth fabricator.• Writes press releases that promote the sustainable initiatives of the company, including new product announcements, product testing updates and changes to manufacturing processes.• Distributes press releases via Business Wire and communicates the results to executive management team.• Manages the LinkedIn accounts for Jadex Inc. and three of its subsidiaries: LifeMade Products LLC, Lifoam Industries LLC and Alltrista Plastics LLC.• Manages vendor proposal and selection process for large communications projects such as website development and trade show equipment.• Develops custom sales presentations that address the needs of our B2B customers and effectively communicate our solutions to those needs.• Plans and manages trade show exhibitions for Jadex Inc. and its subsidiary companies.

• Managing ecommerce marketing and sales for a toy company focused on that enhance early childhood development.• Manages Amazon brand sites for the United States, Canada, United Kingdom, United Arab Emirates, and Australia.• Built and launched new ecommerce store for buckletoy.com using Shopify – Sales have increased on buckletoy.com 11% since the launch of the new website.• Develops and updates listings for all products sold on Amazon, Shopify, and Walmart.com.• Developed new A+ Content for all products listed on Amazon sites.• Creates and manages deal and coupon campaigns for Amazon and Shopify stores.• Manages the activities of the Social Media Specialist, including content development and scheduling, influencer outreach/collaboration, and contests – Resulted in 66% growth in Instagram followers since August.• Builds email marketing campaigns with MailerLite.• Writes and distributes press releases to key trade publications.

• Manages all B-to-B and B-to-C marketing communications activities for the North American division of a German-based Toy manufacturer.• Oversees the install of enhanced product displays at flagship-retail partner locations. Includes enhanced promotional visuals such as giant product models, unique window displays and brand-specific product merchandisers. • Generated over 200 million media impressions through increased PR outreach and building relationships with blogger community. • Reduced exhibiting total cost 20% for Toy Fair New York 2019 over previous year while managing two exhibit locations. • Developed and executed media strategy for Toy Fair New York 2019 that generated over 50 million media impressions. • Managed the trade and consumer promotional activities for Schleich’s first-ever pop-up retail location in Charlotte, NC from October 2018 through January 2019. Consumer and trade interest in the store display help to fuel the expansion of the company’s flagship partner program. • Expanded social media outreach by diversifying traditional Facebook investment into other channels frequented by key consumer targets - Resulted in sizable increases to the total number of followers, engagements and impressions. • Manages relationships with external marketing resources such as PR firm, social media consultants, display fabricators and installers, printing services and graphic designers. • Oversees the design and production of Trade Catalogs, Consumer Catalogs and other printed collateral. • Manages print advertising campaigns.

• Managed all corporate marketing communications activities for a global packaging and coated films manufacturer.• Led the development and launch of the COVERIS brand in 2013, including coordination of the initial launch, development of brand standards, development of key messaging and continued internal reinforcement to facilitate greater external promotion and build better brand equity.• Drafted and managed yearly marketing communications plans to promote the corporate brand and support individual product line and end-use market initiatives.• Developed content for print collateral, website and RFI/RFP responses which effectively communicate the company’s value proposition.• Provided leadership to the Global MARCOM Team.• Responsible for developing and managing brand identities, including trademark registration.• Managed relationships with external marketing resources (PR firm, Ad agency, Videographers, Web Developer, etc.).• Coordinated special events, trade show exhibitions and conferences.• Oversaw the design and production of collateral materials.• Managed print advertising campaigns.• Managed the company’s online presence such as website and social media activities.• Worked closely with recent acquisitions to develop new marketing and sales tools that were in spec with COVERIS’ brand standards.• Managed relationships with key industry associations such as FPA, PSSMA, NAMI and WCMA.• Conducted data research utilizing industry intelligence tools such as Euromonitor and Smithers PIRA.

• Led marketing activities to promote the services of a global engineering, construction and validation services company to customers in the Life Sciences industry.• Coordinated sales proposal and presentation efforts including initial RFP review, Bid/No Bid opportunity assessment, outlining, writing, editing and Red Team Review.• Organized and facilitated sales strategy meetings.• Trained presentation teams.• Coordinated special events, trade shows exhibitions and conferences.• Oversaw the design and production of collateral materials.• Managed print advertising campaigns.• Drafted internal and external news releases.

• Developed marketing plans to support the circulation department with subscription growth• Worked with New Media Department to develop a marketing plan and collateral to support the launch of greenvilleonline.com• Surveyed advertisers and readers to determine the effectiveness of print advertising• Supervised the creation and placement of print advertisements to support projects to increase circulation and to alert readers of upcoming special features and sections• Supported retail and classified advertising departments by developing various promotional collateral

• Worked with Retail and Classified Advertising departments to develop print advertisements (both spec ads and sold ads) for the customers of a daily news publication• Designed display ads using several graphic arts programs including QuarkXpress, Photoshop and Illustrator• Wrote body copy for display ads• Facilitated design meetings with customers and sales staff

• Managed day-to-day operations of a monthly business publication• Wrote and edited publication content• Interviewed local business leaders for feature articles• Coordinated prepress and print schedules• Designed publication layout and advertising content

• Wrote articles for a weekly news publication• Covered a variety of different beats including Police and Court, County Council and the local Hospital System• Developed feature stories about local celebrities, business leaders and community events