Christopher Ryan Vaughan Email & Phone Number

New York, Ny, Us

New York, New York, United States

STRATEGYBuild overall earned and paid partnership strategy across PR and Influencer spaces to enhance relevanceContinuously identify and present new opportunities on emerging platforms, communities, and key industry titles to establish the brand as an industry leaderRefine and nurture celebrity and emerging talent strategies, driving product awareness, brand affinity, and prestige positioningMaintain a multi-tiered communications and PR strategy, securing earned… Show more STRATEGYBuild overall earned and paid partnership strategy across PR and Influencer spaces to enhance relevanceContinuously identify and present new opportunities on emerging platforms, communities, and key industry titles to establish the brand as an industry leaderRefine and nurture celebrity and emerging talent strategies, driving product awareness, brand affinity, and prestige positioningMaintain a multi-tiered communications and PR strategy, securing earned coverage with influential personalities across various channels, including press, social media, celebrity stylists, MUAs, and TV/Film integrationsMEDIA/PROversee and actively manage department budget Maintain and cultivate PR relationships - print, online, broadcast, influencers, talent agencies, etc.Work with PR team to develop and lead press pitching for product focused as well as business/marketing featuresCollaborate with marketing teams to identify appropriate event sponsorships for maximum press and social coverageServe as lead, in collaboration with Regional leadership & Global and Corporate teams, in conversations, interviews and events featuring top-tier talent and pressIdeate and create dynamic events for targeted communities and consumers in partnership with Global Consumer Engagement and CFX teamsIdeate, engage, brief and manage agencies as needed to drive best-in-class executions of events, mailers, etc. in partnership with Creative teamWork with Corp., Global and NA senior leadership to secure and prepare for speaking engagements Mentor and build junior staff via inspirational, coaching-focused leadership approachREPORTINGLead quantitative and qualitative reporting and share/present reports to internal stakeholdersEstablish KPIs and benchmarks, delivering on strategy and reporting on successes as well as providing actionable insights to support business and brand objectives Show less

New York, Ny

Led end-to-end client PR and Influencer programs (including corporate and crisis comms, as needed)Set and managed all goals, budgets, KPIs, and timelines to ensure account successActed as primary client + client IAT contact; Provide proactive and reactive strategic counsel to clients based on brand identity, news and cultural trends, and industry insightsBuilt/maintained strong relationships with key team members and client IAT Managed development and quality… Show more Led end-to-end client PR and Influencer programs (including corporate and crisis comms, as needed)Set and managed all goals, budgets, KPIs, and timelines to ensure account successActed as primary client + client IAT contact; Provide proactive and reactive strategic counsel to clients based on brand identity, news and cultural trends, and industry insightsBuilt/maintained strong relationships with key team members and client IAT Managed development and quality control of agency POVs/media recommendations, client messaging, brand materials, press releases, Q&A’s, briefing documents, etc. Managed client spokespeople and celebrity partnershipsSecured tier 1 media coverage (GQ, Men’s Health, Forbes, OK!, CNN, WSJ, NYT, and more) Ensured 100% client retention and YOY Growth; Seek opportunities to grow client accounts and sell in incremental opportunitiesBuilt, lead and developed high-performing account teamsCompiled presentations for new business and business renewal proposals; Participated in new business pitchesProvided senior leadership in the office and cultivated company culture Show less

New York, New York

Clients included: Ultra-Premium Whiskies Portfolio, EFFEN Vodka, Fine Cordials and Liqueurs

Richmond, Virginia

Bachelor Of Business Administration, International Business Marketing

Activities and Societies: Alpha Kappa Psi, French Club, Office of Residence Life

Bachelor Of Arts, Modern Foreign Languages, French

Activities and Societies: Alpha Kappa Psi, French Club, Office of Residence Life