Christopher Sanda Email & Phone Number

Santa Monica, California, United States

Santa Monica, California, United States

Santa Monica, California, United States

• Develops home entertainment marketing strategy and campaign direction for Lionsgate theatrical title distribution across all home entertainment platforms• Oversees, builds & maintains filmmaker / talent relationships to ensure campaign approval and support• Manages title specific home entertainment marketing budgets through campaign execution to optimize profitability• Supervises creation and maintenance of key marketing materials, including campaign strategy documents, presentations, and sales slides to ensure team clarity on strategic direction and efficient communicating to various internal and external groups

Greater Los Angeles Area

• Managed international theatrical and home video campaigns for all IM Global and Open Road titles• Worked with international licensees to develop and refine market-specific strategies and budgets for theatrical and home entertainment releases• Exercised final approval over P&A and marketing plan• Provided release evaluation and box office projections to Global Road executives• Oversee relationships with producers regarding details of international releases, including local strategies, budgetary issues, and contractual obligations• Executed ad-hoc analysis and research, including box office reporting, market performance, genre studies, and overall evolution of the film industry

Hollywood, Ca

• Assisted in developing and communicating release date strategies for Paramount titles; identified any potential alternatives by conducting review of release windows, competitive titles, and holidays that could impact title success• Main contact with Int’l Market Research, Media, Distribution Services, and other departments across the studio to provide box office results, release dates, and competitive data related to releases• Created and distributed weekend gross updates to senior management complete with commentary and forecast estimates• Read, analyzed, and assessed scripts for international potential/performance as part of the green light process; identified competitive titles for box office comparisons• Executed ad-hoc analysis and research, including box office reporting, emerging market performance, genre studies, and overall evolution of the film industry

Santa Monica, Ca

• Oversaw all aspects of day-to-day marketing and distribution support• Helped conceptualize, plan and fulfill advertising, promotions, events/premieres, social media, creative content and merchandise efforts on deadline and within budget• Coordinated campaign deliverables from cross-functional teams (PR, Creative, Licensing/Consumer Products, Social Media, IT/Analytics) as well as marketing vendors• Liaised with creative team in the routing of campaign elements to filmmakers and talent for approvals• Prepared and delivered presentations to internal/external executives• Monitored and reported on campaign performance against pre-determined KPI’s• Stayed abreast on emerging and popular digital/social celebrities, tactics, channels

Greater Los Angeles Area

• Advised on international release strategy for current slate of releases, including multiple DreamWorks titles• Worked with internal marketing, publicity, and sales departments to execute against planned release schedules• Oversaw relationships with distributors and producers regarding details of international releases, including local strategies, budgetary issues, promotional partnerships, and contractual obligations• Attended/represented Mister Smith Entertainment at AFM 2015, discussing global release strategy, marketing plans, and promotional initiatives of current slate with international partners

Greater Los Angeles Area

• Managed sale of MarVista productions and acquisitions across key European and Asian territories• Negotiated all aspects of licensing deals, including minimum guarantees, rights allowances, back-end royalties, and payment allocations• Attended international sales markets, including MIPCOM, MIPTV, and AFM• Represented brands such as Disney, Nickelodeon, Lifetime, and Saban franchises• Developed an extensive client list of international television buyers as well as all-rights distributors

Santa Monica, Ca

• Managed international theatrical and home video campaigns for Summit production and acquisition titles• Liaised with 70+ international licensees to develop and refine market-specific strategies and spends for theatrical and home entertainment releases• Developed presentations evaluating title release feasibility with foreign licensees, analyzed box office projections and conducted comparative analysis and post mortem• Supervised territory marketing strategies and campaign components for integration and consistency with brand and property guidelines.• Exercised final approval over P&A and marketing plans • Coordinated with marketing, publicity, and sales departments to execute against planned release schedules• Oversaw relationships with producers regarding details of international releases, including local strategies, budgetary issues, promotional partnerships, and contractual obligations• Supervised staff responsible for Summit box office tracking system

Santa Monica, Ca

• Coordinated theatrical release campaigns for Summit production and acquisition titles• Liaised with 30+ international licensees in development and execution of release campaigns and box office projections as well as post mortem• Maintained Summit box office tracking system, produced detailed analysis of market results and conditions• Managed department assistants and interns

Greater Los Angeles Area

• Directly involved with production, production management for talent• Managed aspects of talents professional life in conjunction with manager, publicists, agent(s), and lawyer• Coordinated numerous elements of personal schedule

Greater New York City Area

• Handled aspects of client relations from incoming appointments to casting feedback • Arranged daily client submissions as well as maintained both script and video libraries• Organized/coordinated schedules for both east coast managers

M.A., Film Studies

B.A., English, Film Studies

Education record