Christopher Sass Email & Phone Number

Cary, Nc, Us

Raleigh, Nc

o Developed B2B marketing strategies and created promotional materials, boosting brand visibility across three brands.o Planned and executed two major trade shows annually, managing attendee logistics and using cVent and Constant Contact to streamline outreacho Optimized the company website and tracked performance with Google Analytics to improve user experience and inform marketing decisions.o Designed social media content, event banners, and promotional images, driving brand awareness and revenue growth

Florence, South Carolina

o Led strategic marketing campaigns across multiple platforms, including contests, social media, website management, and event promotions, to drive audience engagement and station visibilityo Managed social media strategy, content creation, and daily updates, significantly increasing online interaction and brand awareness for 15 radio stationso Developed and executed marketing initiatives in collaboration with MittCom, our parent company/marketing agency, serving as the primary liaison to ensure alignment between corporate strategies and station goalso Orchestrated large-scale promotional events, including a car giveaway, Children’s Miracle Network Radiothon, and one of South Carolina's largest bridal showcases, enhancing brand presence and fostering community engagemento Collaborated with national partners like LiveNation and AEG to secure promotional items and sponsorships, increasing station visibility and providing value-added marketing opportunitieso Utilized Google Analytics to track and analyze website and social media performance, optimizing digital marketing efforts to improve audience reach and engagemento Produced high-impact marketing materials, including sales proposals, podcasts, and social media campaigns, to generate new revenue streams and support cross-platform promotionso Directed NTR (Non-Traditional Revenue) events from concept through execution, driving business growth and station market share

Charlotte, North Carolina

o Organize daily logs so spots run as efficiently as possibleo Maximize revenue to meet/exceed projected monthly budget goalso Work closely with Local and National AE’s to make sure everyone is taken care of

Charlotte, North Carolina

o Worked with Advertising Agencies and Account Executives to make sure the most updated traffic instructions run on-air

Charlotte, North Carolina Area

o Set up all the equipment for numerous types of remotes; i.e., broadcast, giveaway, normal setup, etc.o Did administrative tasks. i.e. marketing assistance, organizing promotions, social media help

o Managed social media accounts for the entirety of Foothills Radio Groupo Interacted with local businesses to get them on the air for local PSA's.o Often wrote copy for the sales team and the local PSA’s and helped create several marketing campaigns

Cultivated an on-air persona for Kicks 103.3

o Scheduled all the programming during the weekdayso Ran the control board and held Director, Technical Director, Audio Director, Video playback, and many more positionso Worked with Engineering to help Troubleshoot issues that would happen before broadcast• Co-Produced College Emmy nominated show

Creating a diverse environment for residents to prosper.Built lasting relationships and created a safe and fun environment for residents to prosper both socially and academically.Handled high stress situations in order to keep residents safe and worked with a team of Resident Assistants to ensure the overall success of University Housing's goals.

I worked as an on-air talent for 2 years.o I designed and ran the website wasuradio.com with WordPresso I constantly posted on our social medias, including Facebook, Twitter, and Instagram

Charlotte, North Carolina Area

Going out to help supervise events to promote Clear Channel Media + Entertainment (Now iHeartMedia) and their stationso Worked in the office with the Promotions Department, designing web contest, up keep of the radio stations’ websites, and creation of marketing materials