Christopher (Sean) Colin Email & Phone Number

Abbotsford, British Columbia, Canada

• Provided management, strategy and launch of D2C programs in activity planning, digital merchandising, first party marketing, data analytics, technology, and customer service
• Drove revenue growth through enhancing site merchandising
• Refined and revised ecommerce operational processes
• Partnered with Marketing team to ensure an optimized customer journey
• Led and performed D2C platform upgrades while launching a new.com experience on Shopify and retooling email and SMS marketing programs
• Re-established Amazon program with updated product assortment strategy, and launched a new partnership with an Amazon support agency

Portland, Oregon, United States

• Drove strategy for. com web shop and Amazon D2C programs, internal D2C team, and external partners
• Planned seasonal inventory buys for.com web shop and curated Amazon product assortment
• Audited and streamlined existing tools and built long range plans for.com and Amazon programs
• Directed internal project team and external agency partner on successful eCom platform migration to Shopify Plus from Salesforce Commerce Cloud

Portland, Oregon + Seoul, South Korea

• Designed and launched eCom/digital strategy to expand omni channel business and address platform needs
• Led platform migration project launching new web experience on Shopify
• Provided expertise to leadership on brand, product assortment, design, and market position
• Launched seasonal brick and mortar retail locations in key markets
• Grew 2018 web shop sales over 19% and increased CR over 16% YOY.
• Organized and delivered 2018 technical audit of legacy Magento platform, ensuring stability and reducing technical operating cost by 40%

Camerica + Scandinavia + Europe

• Created continuous improvement of optimization of sales, promotional, and digital brand marketing programs for US and Canada web shop
• Aligned and direct management synergies with head office digital team on comprehensive oversight of $12M D2C program operating 19 web shops in Europe and North America
• Delivered over 12% per year annual sales growth in the US web shop, and over 17% per year in Canada web shop 2013 - 2016, significantly outpacing Europe eCom sales
• Planned annual revenue and margin projections, operating budgets, product assortment plans, and seasonal inventory strategies to support program growth and brand initiatives
• Oversaw 2016 eCom platform migration project and launch of new eCom platform and re-designed HH web shop

Greater Salt Lake City Area

• Delivered $36.8M in divisional revenue for 2012, growing revenues 5.6% YOY when total company sales only grew slightly over 4%.
• Developed men's apparel merchandising taxonomy in Oracle ATG platform concurrent with the re-platform of the backcountry.com retail website
• Vertically integrated closeout buying strategy, and merchants, into comprehensive men’s apparel team mid-year 2012
• Built new schema for existing, and future closeout business aligned with department and total company growth goals
• Planned a $18.1M inventory buy that drove $34.9M in departmental revenue for 2011
• Promoted from Buyer to Senior Buyer in 2009

Greater Salt Lake City Area

• Led $17.2M buy plan for entire men’s division in 2009. Developed expansion and procurement strategy for import brands exclusive to backcountry.com for the US market
• Organized seasonal previews with key trading partners on future product line development, style direction, and pricing strategies to ensure future business opportunities were maximized
• Directed 6 buying divisions, adjacent internal departments, and personnel from The North Face, on comprehensive brand & account management within backcountry.com
• Managed inventories representing an average of $3.8M in seasonal assets. TNF inventory grew over 80% from 2006 to 2007, accounting for approximately 19.5% of total company inventory assets
• Secured $2.3M in re-order inventories beginning Q3, and ending Q4 2006. Grew combined 1st and 2nd quarter reorder inventories +96% from 2006 to 2007 to drive sales