Building new Commerce and Payments features and flows to modernize, unify and quicken the purchase and payment experiences for YouTube users, including net new landing pages, product detail pages and a rebuilt buy-cart. Promoting scalability for the broader representation of diverse product areas and needs through intelligent, collaborative, and tested content design.

Expedia Group | VRBO Partner Experience(Parental leave coverage)

• Serve as a liaison between the business and UX teams, andadvocate strategies that link product goals to the end user• Manage the day-to-day activities of an Agile UX team• Assist in the prioritization of Agile stories to ensure work focuses onmaximum business values that align with product strategy • Partner with product management to set release dates anddetermine when sufficient value has been delivered in order torelease the product to market within deadlines• Coordinate activities from initial concept to user research, co-creation, rapid prototyping and delivery• Strategize and develop content taxonomies, and produce copy for enterprise software, web redesigns, and customer-facing mobile product launches• Analyze and understand end-to-end customer experiences to ensure that all content is consistent in voice, tone and construction• Write, edit and implement copy based on the customer-centric site goals, including headlines, contextual help, error messages, CTA’s and variable content• Review prototypes with peers and UX team members, including XA, Designers, Developers, and offshore teams to ensure they accurately represent the content strategies• Formally write and assist with usability tests

Marketing Consultant | Writer | Strategist

• Assist in the launching of Agile methodologies to serve creative and UX teams• Strategize and develop content taxonomies, and produce copy for enterprise software, web redesigns, and customer-facing mobile product launches• Analyze and understand end-to-end customer experiences to ensure that all content is consistent in voice, tone and construction• Review prototypes with peers and UX team members, including UI, Designers, Developers, and offshore teams to ensure they accurately represent the content strategies• Formally write and assist with usability test• Partner with key stakeholders to strategize and define project success, driven by brand strategy, voice and tone• Improve user experience and engagement with inspiring, on-brand web copy, including headlines, promo blocks, banner ads, spec page build campaigns and paid media landing pages• Increase traffic to paid media landing pages with data-driven ad copy through Facebook, LinkedIn, Instagram, Pandora scripts, native ads and Pinterest• Increase email open rates with effective, targeted subject lines, and improve click-through rates with engaging copy and clear CTAs• Represent the organization’s brand and products with copy for trade shows, including product handouts, pop-up banners and other promotional pieces• Using brand manuals, style guides and AP format, edit and proof all copy with clients, marketing managers, and legal regulation

• Promote the university brand with original web copy, or repurpose preexisting content throughout a site migration• Increase email campaign open rates with effective, targeted subject lines, and improve click-through rates with engaging copy and CTAs• Collaborate with and educate departmental web authors toward web best practices for improved results• Expand usability by providing technical support for departmental web contributors• Consult with key stakeholders to strategize specific web content needs