Chris Serio

Chris Serio Email and Phone Number

14yrs of Selling for Tech Companies | MBA @ HubSpot
2nd Floor, Cambridge, MA 02141, us
Chris Serio's Location
San Diego, California, United States, United States
About Chris Serio

With over 17 years of Sales and Client Services experience, I'm passionate about connecting with people and creating meaningful relationships.I specialize in a consultative sales approach where my client's objectives are the top priority. I educate partners on content positioning, engaging with top prospects, and driving results through both brand awareness and demand generation content marketing.I help companies reach new customers, regain lost business, and cultivate relationships by - - Identifying key audience profiles, prospect skill sets, and member interest groups- Auditing content, landing pages, and ad copy- Working with both Sales and Marketing teams to identify program KPIs- Accelerating prospects through the marketing funnel and into the sales funnel- Providing meaningful insights into campaign data and recommendations for incremental improvementsMy professional qualifications include:Prospecting and closing; sales cycle management; online marketing; cross-screen advertising, mobile marketing, display media; real-time bidding; audience targeting; re-targeting; content buys; paid and organic search; keywords and ad groups; big data; revenue management; market research; campaign analytics; employee training and development; project management; relationship management; top-line account growth; public speaking; business and marketing plan writing; leadership; and executive-level communication.

Chris Serio's Current Company Details
HubSpot

Hubspot

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14yrs of Selling for Tech Companies | MBA
2nd Floor, Cambridge, MA 02141, us
Website:
hubspot.com
Employees:
1
Chris Serio Work Experience Details
  • Hubspot
    Mid-Market Account Executive
    Hubspot Oct 2024 - Present
    Cambridge, Massachusetts, Us
  • Career Break
    2024 - Oct 2024
  • Madison Logic
    Director, Enterprise Sales
    Madison Logic 2023 - 2024
    New York, Ny, Us
    Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee.The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.
  • Linkedin
    Senior Account Executive (Enterprise & Strategic Accounts)
    Linkedin 2019 - 2023
    Sunnyvale, Ca, Us
    Promoted in January 2019Consultatively sold the entire Marketing Solutions product portfolio to Enterprise Marketers across AdTech, Cloud Computing, Software, and Data so they could create deeper customer engagements with their content.• Closed $58M+. 75% retention/growth. 25% net-new. Attainment range 97%-122%. Hit quota three of four years.• Pitched and closed brand partnership with enterprise cloud computing company, positioning LinkedIn as an OOH extension of their billboard marketing program, securing $300,000 in incremental business in FY22.• Crafted strategic alignment deal with global data center and computing company, leveraging commercial and non-commercial benefits, securing $12M+ global upfront investment in FY21.• Co-sponsored an executive blog series with marketing executives at enterprise data warehouse company during their pre-IPO, creating free brand exposure to the investor community across LinkedIn in FY20.• Spearheaded global account migration for enterprise cloud computing company, rebuilding entire account-based marketing strategy on LinkedIn, achieving 146% HoH revenue growth in FY19.• Proved value of marketing-sales orchestration to senior leaders at an enterprise project management software company, increasing annual investment from $405K to $1.6M (295% growth), from FY19-FY20.• Hosted CMO executive briefing with enterprise communications company, presenting in-depth pipeline analysis and revenue impact reporting, achieving 168% growth YoY, securing $1.3M upfront from FY18-FY19.• Pitched and closed brand partnership with enterprise workflow management company, positioning the value of LinkedIn’s investor community to boost marketing-contributed post-IPO sales pipeline by 20% from FY18-FY19.• Collaborated with LinkedIn’s Partner Manager team to rebuild go-to-market strategy for enterprise customer experience company. Creating a champion and paving the way for joint keynotes and case studies in FY18.
  • Linkedin
    Account Executive (Smb & Mid-Market)
    Linkedin 2014 - 2018
    Sunnyvale, Ca, Us
    As a seller on the LinkedIn Marketing Solutions team I am tasked with growing a book of business from the ground up. This includes each step of the sales cycle from qualification, to closing, up-selling, and renewing. The sales strategy is consultative beginning with uncovering needs and challenges, identifying audiences and KPIs, and matching to the appropriate product set.• Closed $19M+. 50% retention/growth. 50% net-new. Attainment range 95%-103%. Hit quota three of four years.• Created upsell strategy for contact center solutions company, emphasizing audience reach. Leveraged strategy to close $300K deal at the end of Q4’18, overcoming $150K gap and finishing quarter at 107% attainment.• Developed client educational series for large eSignature brand, leveraging cross-functional partnerships, and successfully increased brand’s marketing-attributed pipeline by 17% FY17-FY18.Implemented 1:1 ABM strategy for ATS software company, increasing account engagement 25% from FY16-FY17.• Created pipeline analysis for web server company proving LinkedIn's sales impact, fueling 60% growth in FY16.• Hosted content workshop for BI platform to aid content development, growing quarterly revenue 40% in FY16.• Partnered with LinkedIn Sales Solutions, presenting Marketing and Sales Orchestration strategy to senior Marketing and Sales leadership at internet services company, increasing partnership 300% from FY15-FY16.
  • Millennial Media (Aol)
    Account Executive
    Millennial Media (Aol) 2013 - 2014
    Baltimore, Md, Us
    ACQUIRED BY AOL - OCT 2015Millennial Media is the leading independent audience platform in digital advertising. The company's mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers.Accomplishments:• Achieved 115 percent of 2014 quota, goal of $5.5M.• Achieved 105 percent of 2013 quota, goal of $1.2M.• Managed largest gaming advertiser (Supercell) at Millennial Media, growing bookings from $1.65M to $2.2M in 2014.• Up sold PlayPhone throughout 2014, increasing bookings from $40k to $300k.• Partnered with largest mobile gaming companies in San Francisco including PlayPhone, Zynga, Supercell, Kabam, Gree, and DeNA. Managing sales territory including San Francisco, Seattle, Los Angeles, Portland, and Denver.
  • Quantcast
    Senior Account Manager (Enterprise)
    Quantcast 2010 - 2013
    San Francisco, Ca, Us
    Partnering with both agencies and clients directly, I manage the implementation of our measurement technology and act as a long-term adviser, managing in-house communications throughout our operations and engineering teams, constructing campaign strategy, identifying additional business opportunities with existing clients, and strategically growing revenue for both Quantcast and our advertising partners.Accomplishments:• Manage a book of business ranging $500k - $750k in monthly revenue.• Maintained account renewal rates above 90 percent.• From 2011 - 2012 increased booked revenue an average of 35 percent quarter-over-quarter.• Specializing in verticals including Technology, eCommerce, Mobile, and Luxury Brands.Coaching, Training, and Mentoring:• Developed onboarding and training program for Client Services and Sales new hires.• Successfully trained six Client Services and 20 Sales hires.• Responsible for representing Client Services department during all new hire orientations.• Conducted industry research projects and presented findings Account Management department.• Partnered with Quantcast Field Sales team on product training for top-300 field accounts.
  • Healthline Networks
    Search Engine Marketing Manager
    Healthline Networks 2010 - 2011
    New York, Ny, Us
    While at Healthline Networks I held a role as a contractor for SEM search advertising, partnering with their in-house search team to improve traffic acquisition and brand awareness.Responsibilities and Accomplishments:• Specialized in building content and brand specific ad groups and keyword lists.• Managed traffic acquisition, leveraging paid search to boost engagement with digital media for major pharmaceutical brands.• Created unique ad copy for pharmaceuticals, condition specific pages, and general healthcare information.
  • Northwestern Mutual Financial Network
    Financial Instruments And Insurance Sales
    Northwestern Mutual Financial Network 2009 - 2009
    Milwaukee, Wi, Us
    Selling financial securities and recommending financial products and strategies to individuals within the Bay Area. Recommendations would range from insurance products such as life and disability, to annuity investments, and long-term care. Conducted one-on-one meetings with professionals analyzing personal financial situations.Accomplishments:· California licensed to sell life, disability, long-term care, and annuity insurance products.· Created a financial marketing plan building the foundation of an entrepreneurial business.· Sold life insurance based products in amounts ranging from $100,000 to $500,000.· Contacted 30 professionals each business day via phone conversations communicating my specialized knowledge within the financial industry and setting prospect meetings.· Expanded networking market from 50 to 200 prospects by demonstrating a thorough understanding of financial data and by actively seeking customer referrals.· Conducted 15 professional meetings per week as a sole proprietor analyzing personal financial situations and recommending financial products and strategies.
  • Aramark Refreshment Services
    Sales Manager, Catering And Events
    Aramark Refreshment Services 2005 - 2008
    Philadelphia, Pennsylvania, Us
    Catering, event planning, corporate events, conventions, and tradeshows within Fenway Park and Hynes Convention Center in Boston, MA. Cultivating long-term relationships was a must. Planning generally began six to eight months out. Multitasking and agility became a must to conduct the position effectively. Lot's of events with each convention and a demanding amount of organization.Accomplishments:· Created catering menu database with full analysis of expense to revenue pricing points.· Planned three fund-raising galas for Boston Area Big Brothers Big Sisters and Horizons for Homeless Children during 2008. Generated total personal sales exceeding $4 million.· Increased catering sales department commissions by 10% and generated over 50% of total commissions during fiscal 2008.· Managed day-to-day ancillary business orders for visiting convention center companies and other trade show businesses.· Generated seasonal marketing collateral and recommended implementation for Boston Area Convention Centers.· Proactively demonstrated cross-functional management with culinary and operational team leaders.· Managed event planning, averaging annual account revenues of $3.5 million.· Handled invoicing and collections for past due balances for catered events.· Worked closely with the Red Sox Corporation and Fenway Enterprises in conducting ballpark tours and meetings with perspective clients.· Projected revenue and expense analysis for catered events on a monthly basis and reported budget findings to General and Regional Managers.· Managed baseball season openings of two new ballpark clubs. Increased catering revenues from $3 to $4 million from fiscal 2007 to 2008.· Planned banquets ranging from small corporate meetings to 10,000 person full ballpark events.
  • University Of Massachusetts Amherst
    Sous-Chef, Bartender, Banquet Server
    University Of Massachusetts Amherst 2000 - 2005
    Amherst, Massachusetts, Us
    - Ensured quality and consistency in preparing high-end foods.- Decreased food waste and costs by closely monitoring inventory and menu item rotation.- Prepared appetizer and entrée services for up to 100 guests on a nightly basis.- Certified in proper preparation and food storage safety methods.- Assisted Executive Chef in weekly menu planning and preparation.- Catered weekly on-campus events entertaining an average of 50 potential new students and faculty.- Handled organization and set up of catered functions.- Responsible for proper service of alcoholic beverages.- Operated cash flows and inventory of alcoholic products.
  • Walt Disney World
    Hospitality Intern - Nightclub And Bar Management
    Walt Disney World 2002 - 2002
    Lake Buena Vista, Florida, Us
    * Shadowed management and performed managerial tasks of nightclub environment.* Provided friendly service and ensured safety inside establishment.* Responsible for service and sale of alcoholic products.

Chris Serio Skills

Digital Marketing Marketing Online Advertising Social Media Marketing Strategy Digital Media Social Networking Leadership Social Media Marketing Event Planning Public Speaking Customer Service Market Research Event Management Web Analytics Integrated Marketing Hospitality Salesforce.com Sales Business Development Public Relations Cross Functional Team Leadership Organizational Development Social Selling B2b Marketing B2b Marketing Strategy Advertising Online Marketing Strategy Management Customer Relationship Management Mobile Marketing Analytics Search Engine Marketing Digital Strategy Lead Generation Account Management Pay Per Click Strategic Partnerships Sales Management Direct Sales Advertising Sales

Chris Serio Education Details

  • University Of San Francisco School Of Management
    University Of San Francisco School Of Management
    Marketing & Finance
  • Isenberg School Of Management, Umass Amherst
    Isenberg School Of Management, Umass Amherst
    Hospitality And Tourism Management

Frequently Asked Questions about Chris Serio

What company does Chris Serio work for?

Chris Serio works for Hubspot

What is Chris Serio's role at the current company?

Chris Serio's current role is 14yrs of Selling for Tech Companies | MBA.

What is Chris Serio's email address?

Chris Serio's email address is cs****@****din.com

What is Chris Serio's direct phone number?

Chris Serio's direct phone number is +141020*****

What schools did Chris Serio attend?

Chris Serio attended University Of San Francisco School Of Management, Isenberg School Of Management, Umass Amherst.

What skills is Chris Serio known for?

Chris Serio has skills like Digital Marketing, Marketing, Online Advertising, Social Media, Marketing Strategy, Digital Media, Social Networking, Leadership, Social Media Marketing, Event Planning, Public Speaking, Customer Service.

Who are Chris Serio's colleagues?

Chris Serio's colleagues are Rory Mcgloin, Joseph Bryan, Kara Korosec, Allison Tinius, Jen Van Oster, Nabila Beylla, Iulia Natrapei.

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