Christopher Sewell has spent his working life in the world of marketing communications and sustainability in different organisations and regions including UK, Asia and Australia. In response to the growing global interest in climate and business focus on carbon emissions reduction, in 2007 Chris developed a unique, world leading methodology and platform to quantify and analyse carbon emissions associated with all forms of media and marketing activity. In the process Chris threw himself into the academic world to research and better understand the complexities of environmental impacts associated with media and marketing, feeding his passion for reducing carbon emissions within companies and business units he intimately understands.​Net Zero Media's mission is to give business real time visibility into the CO2 contained in their day to day advertising activity while it occurs - enabling carbon wise decision making. Providing this information at the time of use is proven to reduce consumption and its related CO2 and costs. Our industry leading cloud based  technology, called The CO2counter®, is a web-service that works directly with any ERP, procurement and accounting/finance platforms. CO2counter® measures the CO2 in a business transaction when it is quoted, purchased, delivered or invoiced. The CO2counter® also provisions the automatic purchase and delivery of verified carbon standard (VCS) offsets via a secure payment gateway.Specialties: Environmental Strategy, Carbon measurement technology, Speaking engagements