Christopher Shanley Email & Phone Number

Limassol, Cy

• Maintained a pipeline of opportunities with new and existing partners valued at over 10x company targets• Secured multi-year contracts ensuring a steady flow of revenue and team engagement• Rebuilt lapsed relationships with former partners and secured new business• Evaluated company strategy and provided guidance on redirection of core targets and approach• Sourced new potential partners that were adjacent to or outside existing targets to widen company’s opportunity pool• Reviewed, approved, and presented project estimates, partner proposals, and contracts• Provided annual revenue forecasts per account and service line• Interviewed prospective new hires and provided mentorship and guidance to other members of the global business development team

Irvine, Ca, Us

• Led business efforts to reach the highest revenue year of record in the 13 years since the studio was founded, followed by the second highest revenue year of record despite an industry-wide downturn• Extended 100% of ongoing work-for-hire engagements when available for renewal and in most instances increased team size and profitability• Expanded potential client pool by 30% within the first year and increased the ratio of new business to existing business by 28%.• Maintained strong partner relationships with regular communication, meetings, and travel• Identified key publishing targets for Original IP and provided competitor data for pitch materials• Secured licenses of external IP for pitches of original projects to interested publishers and funding partners• Evaluated all inbound contracts, including MSA, SOW, NDA, Licensing and Amendments to same• Reviewed current CRM and Industry Data solutions and evaluated alternative services to optimize workflow and output• Increased the quality and frequency of reporting of Opportunities and Leads for work-for-hire and pitches of both original and licensed IP

Miami, Florida, Us

• Head of Publishing reporting to the Executive team, responsible for maintaining portfolio-wide product roadmap and timelines and building the publishing team into a full-service organization• Assessed new Biz Dev and development opportunities• Supervised the Licensing team, reviewed and redlined all offers, terms, and agreements, and was point of contact for key Licensors and First Party partners• Defined pricing structure, content, and microtransactions in PC, Console, and Mobile products• Directed all Brand strategy and the creation of all Product Marketing Plans including product roadmap, creative, and allocation of budgets• Prioritized development efforts, challenged gaps in process, and informed business needs in all decision making• Led all Publishing Operations including Localization, Release Management, and Customer Support• Spearheaded major Community messaging and ensured PR activities aligned with core goals for initiatives

Valencia, Ca, Us

• Functioned as the Head of Publishing managing all Marketing, Brand, PR, Community, and Customer Support staff and identified and enforced best practices and standards in all public-facing activities• Created all Product Marketing Plans and led all promotional creative - copy, assets, key art, logos, videos/trailers, and livestreams used for both digital and physical goods and ad campaigns• Developed Release Calendar and long term strategy, including sourcing and vetting any and all potential partners for external development and Third Party Publishing• Guided in-development products to ensure compliance with targets for quality, content, ratings• Conceived and executed all product pricing from pre-order to post-launch discounts• Served as key point of contact with all publishing partners and maximized cooperation and collaboration whenever and wherever possible• Reviewed and redlined all publishing, distribution, development, and licensing contracts

Bellevue, Wa, Us

• Lead the development and publishing of all Console and VR products for PlayStation, Xbox One, Oculus, and Steam • Supervised internal and external teams to design and integrate new platform specific features into existing code bases and wherever possible synergize the functions of multiple platforms• Handled partner relationships with Sony, Microsoft, Facebook, Valve and others to guarantee technical and marketing support for products• Laid out and tracked project milestone schedules and budgets and reviewed and redlined associated contracts• Identified and evaluated new products and IPs for possible publishing opportunities and/or acquisition, created a Greenlight process, and guided communication between the developers and Executive team

Bellevue, Wa, Us

• Successfully launched new titles, monitored them to ensure goals were met, and transitioned a title from a Subscription to a Free to Play business model• Propelled new initiatives for additional BI, Web, and Platform data to better observe user acquisition, retention, and spend• Managed marketing, media, and merchandise in North America and Europe and the redesign of the Corporate Website for NCSOFT West• Improved various Publishing processes and redefined the Creative dept. workflow and pipeline

Valencia, Ca, Us

• Oversaw a Kickstarter campaign and the creation of a dedicated PayPal store that resulted in the project being successfully funded by over 230%• Produced all original intellectual properties, self-published titles and digital goods, over 70 SKUs in total; upwards of 12 projects at one time, and secured first-party approvals for each• Spearheaded new marketing and community endeavors in live streaming and a forum-centric website redesign• Organized promotional and marketing materials including art assets and interviews; used in e-commerce stores, magazines, trade shows, conventions, digital, social and print media

• Producer – Generated and executed all contracts and non-disclosure agreements for external contractors and consultants; tracked project schedule, delivery dates, and budget• Delivered projects with very short dev cycles (some as little as 6 weeks) on time• Designer – Conceived and actualized game features, modes and functionality, adjusted game systems for peak performance and balance• Directed the creation and implementation of all music and audio

• Established QA Department, authored all test plans and testing documentation and drove both internal testing as well as an external QA team and all public and private Beta tests• Balanced game play mechanics to ensure optimum experience for the end user• Designed game content and priced microtransactions• Edited in-game art and text assets of the user interface and tutorials/help documentation• Collaborated with production to devise additional promotional opportunities within titles• Fostered a community-minded customer support base via social media sites (Facebook, Twitter)

Santa Monica, California, Us

• Effectively communicated with all departments around the world, overcoming language barriers and reconciling the different needs and requests of said departments• Pioneered the use of testing software to reinvent the QA process at Activision, decreasing redundancy by as much as 80% and increasing transparency between departments• Constructed the majority of documentation regarding testing and bug tracking software used throughout Activision and its development studios• Identified a need for new reporting tools; sought out and acquired SQL training to engineer them

Santa Monica, California, Us

• Database Administrator - Conducted the updating and distribution of project issues between quality assurance, production, and development• Project Lead - Devised and carried out a new QA training program and evaluated employees to optimize teams• Floor Lead/Assistant Project Lead - Released new consoles’ launch titles on schedule with minimal resources

Santa Monica, California, Us

• Floor Lead/Assistant Project Lead - Lead teams of 60+ across 3 shifts utilizing new forms of communication and project tracking to foster communication• Localization Coordinator – Supervised the testing of all translated and alternate format versions of titles• Production Tester - Coordinated with Development & Production teams to ensure milestones were on schedule• Technical Requirements Tester - Guaranteed that First Party requirements were met prior to submission

Irvine, Ca, Us

• Pitched article topics related to videogames and associated gadgets• Performed extensive research for article topics• Wrote articles related to videogames and associated gadgets• Submitted all drafts on or before scheduled deadlines• Edited articles related to videogames and associated gadgets

• Developed a production cycle and schedule for all meetings, work, and approvals• Constructed a variety of layouts, font samples, and photo manipulations• Created promotional postcards and posters to assist in acquiring distribution

London, Gb

•Talent Relations, Extras Wrangler•Runner•Motor Pool, Shuttle Driver, Pick ups & Deliveries, Directing Traffic•Loading & Unloading•Security & Site Maintenance

Bachelor Of Fine Arts (Bfa), Film Production With An Emphasis In New Media

Education record

Education record