(Acquired - July 2024 by Vertikal6)🟩A digital marketing executive with nearly three decades of experience in SEO and PPC advertising, Chris joined Brave River Solutions (BRS) in Q2 2022 following an acquire-hire of his company, Sidewalk Branding Co.As a key member of Brave River's leadership team, Sheehy contributes to strategic direction and innovation. His technical background and business experience enable him to address goals and challenges impacting both his department and the company. In his role, he has spearheaded transformative initiatives:• Re-engineered deliverables into a tiered set of meaningful and reportable processes• Fostered a culture of embracing change, resulting in increased revenue despite reduced headcount• Increased recurring revenue from 27% to 78% of total department revenue in 30-months• Guided clients through the GA4 transition and developed executive-overview analytics dashboards• Plays an integral role in sales, quickly identifying opportunities and articulating effective solutions• Championed AI integration, resulting in AI-enhanced operational processes• Co-authoring the Brave River Solutions Employee Guide to AI with Brave River's CTO• Integrated project-management workflows throughout the Web, Marketing, and Digital Services teamsSheehy develops customer-focused solutions that deliver measurable results while fostering long-term partnerships. He aligns strategies with client goals and implements best practices honed over years. His experience in technical implementation and business ownership allows him to communicate effectively with executives across industries, translating complex digital concepts into relatable strategies.Throughout his career, Sheehy has contributed to growth initiatives, operational improvements, and digital transformation projects for various organizations. He remains committed to advancing digital marketing with his team and sharing knowledge with emerging professionals in the industry.

(Acquired - April 2022 by Brave River Solutions)🟩Christopher Sheehy founded and led Sidewalk Branding Co., establishing it as a regional leader in SEO and PPC services. Under his leadership, the company achieved significant milestones:Strategic Partnerships: Formed alliances with industry leaders including Google Ads Partner, BigCommerce, BrightLocal, SEMrush, Shopify, Squarespace, and Wix.Dual Service Models: Developed and managed both direct-to-business and direct-to-agency models, gaining comprehensive insights into diverse client needs across various industries.Technological Innovation: Consistently adopted cutting-edge technologies, including early implementation of Urchin/Google Analytics (2005), Schema (2014), AI solutions like IBM Watson (2018), GA4 (2021), and OpenAI (2021).Industry Recognition: Built a reputation for enhancing online brand equity and revenue for businesses of all sizes, leveraging expertise in holistic SEO and strategic online advertising.Education: Successfully bridged work with the community as a curriculum developer and instructor for an SEO and PPC course at RISD College.Sheehy's journey in digital marketing began during the dot-com era, where he gained valuable experience growing his own small businesses. This foundational knowledge, combined with subsequent work scaling larger companies, shaped his approach to digital marketing strategy and execution.Since 1997, Sheehy has focused on enhancing online brand equity and revenue for businesses of all sizes. His core expertise lies in search engine optimization (SEO) and online advertising, with particular emphasis on the Microsoft and Google Ads platforms.Sidewalk Branding's success and expertise were recognized in Q2 2022, when Brave River Solutions acquired the company in an acquire-hire transaction. This successful exit marked a new chapter in Sheehy's career, transitioning his entrepreneurial background and digital marketing acumen to a larger organization.

🟩While working for a leading franchise group in North America, Chris oversaw 31 franchise companies ($52 million portfolio) throughout the Mid-Atlantic & New England states that consistently achieved (+)10% year-over-year growth under his leadership. Growth within the company required relocation, so he left to start his own company (see Sidewalk Branding Co. above).

🟩While at Audatex (formerly ADP-Claims Services Group, CSG), Chris was responsible for managing one of the largest US territories (by opportunity count). Recruited to the company as a software subscriber (see ACV below) with keen working knowledge of their software, Chris was a regular at the corporate office for C-level discussions on product enhancements, digital marketing, and strategy. Following the sale of his division, Chris provided executive-level strategy and marketing consulting to the new company and co-created a 24-month product and service development roadmap. Upon completion of the consulting project, he was hired by Carstar - one of the largest subscribers to Audatex software (see Carstar above).

🟩Founder of ACV, which provided automotive claims adjusting and fraud investigation services to insurance companies throughout New England. Coming from a family-owned insurance agency, Chris combined his analytical skills with his love of all things mechanical. It was here that his digital marketing skills were first honed - right around the time that Google became a company (yes, that long ago). In 2004, Chris received a prominent offer from the makers of the software he was using to join their corporate ranks (see Audatex above).