Christopher Smith Email and Phone Number

A crucial role supporting the brand manager in maintaining the integrity and consistency of the Post Office brand, with a key focus on supporting the ongoing implementation of the Visual Identity System, ensuring that the brand guidelines are applied consistently across all touchpoints during continued organisational transformation.• Driving best practices, creating and managing brand assets, and providing guidance to internal and external colleagues and stakeholders.• Proactive… Show more A crucial role supporting the brand manager in maintaining the integrity and consistency of the Post Office brand, with a key focus on supporting the ongoing implementation of the Visual Identity System, ensuring that the brand guidelines are applied consistently across all touchpoints during continued organisational transformation.• Driving best practices, creating and managing brand assets, and providing guidance to internal and external colleagues and stakeholders.• Proactive management of brand support resources, providing clear, accessible advice, • Managing film licencing agreements• Create, manage, and ensure timely delivery of brand assets, including resources, templates, and guidelines Show less

A part-time temporary role taken on during the Covid 19 epidemic.

Managing several brand marketing projects including web-site design, to full re-branding proposal for a local community museum. Content planning, writing, and managing regular social media postings for a sports club organisation.

A member of the British Cycling part-time Coaching and Education team. Tutoring, mentoring and assessing candidates throughout their level 1 and level 2 learning programme.

Maternity leave cover.Managing the development and implementation Skanska’s global brand identity guidelines and brand hub; global image library and web shop and templates. Support and educate Group HQ whilst providing hands-on guidance to the business units world-wide. Notable achievements• Replacing existing printed guidelines with an on-line brand hub for the global organisation to access, providing brand guidance, assets and templates• Team member actively involved in… Show more Maternity leave cover.Managing the development and implementation Skanska’s global brand identity guidelines and brand hub; global image library and web shop and templates. Support and educate Group HQ whilst providing hands-on guidance to the business units world-wide. Notable achievements• Replacing existing printed guidelines with an on-line brand hub for the global organisation to access, providing brand guidance, assets and templates• Team member actively involved in the forthcoming company rebrand for 2020, selection of brand agency, and insight process• Production and roll-out of the global Governance Framework graphics and video• Update and production of the global Code of Conduct – print and online. Show less

Responsible for the management and consistent application of Skanska Group HQ brand ‘Look and Feel’ and ‘Tone of Voice’ across all touch points of the multi-sector UK business (print and marketing collateral, video and digital media; exhibition and events, office and site branding; wayfinding; vehicle, clothing and gift branding).• UK representative on the global brand identity team.• Management of corporate templates; corporate photography• Production and management of joint… Show more Responsible for the management and consistent application of Skanska Group HQ brand ‘Look and Feel’ and ‘Tone of Voice’ across all touch points of the multi-sector UK business (print and marketing collateral, video and digital media; exhibition and events, office and site branding; wayfinding; vehicle, clothing and gift branding).• UK representative on the global brand identity team.• Management of corporate templates; corporate photography• Production and management of joint venture and third-party brand guidelines• Manager for UK photographic material to appear on global media bank library.Notable achievements• Future day 2014 film and event brandingRedundancy July 2018 Show less

Responsible for the management and consistent application of Skanska Group HQ brand identity across all touch points of the UK multi-sector construction, civils, utilities and homes businesses across all touch points.• Manager of the in-house and freelance design team and production contact for external suppliers.• UK representative on the global brand identity team.Notable achievements• Set up in-house creative team• Awarded Superbrand status for 2012• Introduced… Show more Responsible for the management and consistent application of Skanska Group HQ brand identity across all touch points of the UK multi-sector construction, civils, utilities and homes businesses across all touch points.• Manager of the in-house and freelance design team and production contact for external suppliers.• UK representative on the global brand identity team.Notable achievements• Set up in-house creative team• Awarded Superbrand status for 2012• Introduced work-scheduling programme for the creative team• Introduced creative brief template and process for the management of project photography. Show less

Senior designer/Brand manager and deputy to the UK Communications manager.Responsible for creating and maintaining Skanska UK’s print and marketing collateral across all touch points of the multi-sector business.• UK representative on the global brand identity and brand strategy team.• Creation of joint venture and third-party brand guidelines.• Project management of key collateral projects, freelance designers and external suppliers.Notable achievements• Actively… Show more Senior designer/Brand manager and deputy to the UK Communications manager.Responsible for creating and maintaining Skanska UK’s print and marketing collateral across all touch points of the multi-sector business.• UK representative on the global brand identity and brand strategy team.• Creation of joint venture and third-party brand guidelines.• Project management of key collateral projects, freelance designers and external suppliers.Notable achievements• Actively involved in the global rebrand of the organisation, developing new global brand guidelines in 2007 and those of subsequent additional companies acquired by Skanska UK• Awarded Superbrand status for 2007 – 2011• Sunday Times UK’s Best Green Company 2011 Show less

Responsible for the role out and implementation of a new brand identity across the multi-sector UK business. Providing support and guidance to in-house marketing teams on application of the brand across all touch points; liaison with external agencies and suppliers.

Internal assessor for graphic training organisation. Notable achievements• Setting up an in-house recruitment service agency for students seeking employment.

Senior designer/Brand manager, managing client brands. Producing concept design work through to final artwork, managing print and typesetting production, photographers and illustrators.Clients included: AT&T; Intel; Lucent Technologies; Qudis Bytech

Evening class lecturer, one day a week for the summer term teaching introduction to Apple Mac and QuarkXpress courses.

Responsible for the production and management of all creative material, typesetting, freelance designers, illustrators and repro houses. Working directly with clients and in-house sales team.Clients included: Granada Motorway Services; Dunhill Retail; Crescent Direct; Yardley Cosmetic’s; Morgan Grenfell; Hobsons Publishing; Stephenson Harwood.Notable achievements•Producing UK wide marketing material for Granada Motorway Service stations

Clients Included: British Telecom; Central Office of Information; Toplis & Harding; Vredestien RJC; Essex Police; Galaxy Publications.

Part-time lecturer teaching first year students basic graphic design and typography. Setting project briefs within the curriculum and responsible for assessing student portfolios for admission on to year two of the course.

In-house designer/typographer working on a wide range of print material including leaflets, brochures, exhibitions for a range of government departments. Client contact with each department, commissioning of illustrators and photographers, working closely with associated production teams.Clients Included: Department of Transport; Royal Navy; Lord Chancellors Department; Metropolitan Police.

Small creative agency producing a wide range of advertising material, leaflets, brochures, exhibitions.Clients Included: Cannon Cameras, Iveco Engines, FotoColour colour processing labs.

In-house design team producing a wide range of overseas tourist publications, exhibitions, and InBritain magazine. Client contact with specific operational teams, production and editorial teams, commissioning of illustrators and photographers.

Part time, work experience junior graphic designerCreating recruitment advertising under the guidance of the creative manager.