Christopher Spangler Email and Phone Number

-Lead all strategic communications functions for the College, including traditional and digital marketing,paid and earned media, branding, internal and external communications, press and public relations,and crisis communications-Serve as a member of the President’s senior leadership team and Cabinet, including engaging andpartnering with the Board of Directors on various strategic initiatives-Manage a cross-functional team of full-time staff focused on marketing, web and onlinecommunications, brand management, digital and social media, events, and annual fund programsupport, in addition to a wide range of external contractors and student workers-Partner with colleagues across campus on institutional priorities including student enrollment andretention, fundraising campaigns and constituent engagement, and community relations

• Drive overall communications strategy for College of Computing & Informatics (CCI), including web, print, and social and traditional media; branding, core messaging, and positioning of CCI priorities• Collaborate closely with dean and senior college leadership on key strategic initiatives (recruitment, research, advancement, etc.)• Serve as primary liaison for key Drexel stakeholders (University Communications, Enrollment Management and Student Success, Drexel University Information Technology, CCI faculty and senior staff)• Lead website redesign process, including vendor selection, timeline and budget oversight • Design, implement, grow, and oversee CCI Corporate Partners Program to promote student talent pipeline and foster deepened engagement and increased financial support • Lead enrollment marketing and strategy efforts in coordination with CCI recruitment team and Drexel University Online leadership

• Led all marketing, communications, and promotion for Settlement Music School and its six community branches• Developed and implemented strategic communications plan to advance the mission of the School, increase its visibility, and drive enrollment• Launched and promoted new programming• Developed and maintained Settlement web and social media presence• Oversaw print and electronic materials development and distribution• In conjunction with the Development Department, planned and produced annual Gala• Served as a member of the Executive team, working closely with staff and Board leadership, and leading Communication Committee

-Developed and executed a best-in-class donor engagement strategy that produces demonstrated impact on donor commitment and loyalty.-Worked with PMA leadership, curators, program staff, and donors to provide relevant opportunities for donor interaction with the Museum and the broader art appreciation community.-Developed a comprehensive strategy for donor/prospect programming designed to educate participants about the Museum, its future aspirations and philanthropic needs.-Led market research to identify breakthrough ideas to create new revenue streams and to accelerate outcomes from current revenue strategies. -Conceived, organized, and carried out cultivation and stewardship events on- and off-site, providing leadership for strategic events and donor cultivation and engagement. -Worked collaboratively with Museum staff in departments of Marketing, Information Technology, Membership and Visitor Services, Editorial and Graphic Design, Special Exhibition Planning, Education, Conservation, and Library to ensure Development messaging and institutional priorities are supported and advanced.-Oversaw the provision of internal and external design, writing, editing, graphics, and production, in a range of media from traditional to state-of-the-art digital and film media for Development and the Campaign.-Ensured development and implementation of effective web content for Development/Campaign.-Managed a creative and collaborative team of four full-time professional staff .-Identified and utilized appropriate metrics to measure and track success of communication and engagement programs, making changes and redirecting strategies as needed.-Managed communications and programming/events budget for Development and the Campaign, focusing on the effective use of institutional resources.-Managed selection of outside vendors (writing, design, and production) related to Development communications.

•Managed all marketing for the UVA Medical Alumni Association and Medical School Foundation, including magazine, electronic communications, brochures, posters, event marketing, and all other print collateral utilized by the Association. Improved marketing materials and targeted messaging led to improved alumni connectivity and affinity.•Directed the Association’s Annual Fund marketing program, soliciting Membership Dues and Annual Fund contributions; The program included multiple direct mail and e-mail solicitations, as well as telemarketing solicitation in conjunction with UVA’s Phonathon. Despite economic turbulence, achieved successful campaign, leading to increased year-end giving over previous years.•Maintained budget for Marketing and Communications materials, as well as Annual Fund collateral.•Headed initiative for organizational rebranding, including redesign of Association logo, magazine, and website. •Served as Managing Editor for UVA Medical AlumNews magazine (rebranded as UVA School of Medicine Vitals), published twice each year and mailed to constituents including medical alumni, students, and donors. Primary duties included overall project management, editing, and copywriting. Oversaw creation of expanded online edition of magazine to broaden appeal, increase constituent base, and decrease cost.•Served as Association’s graphic designer and copywriter for events marketing, Annual Fund, etc.•Successfully manage multiple vendors and staff (including designers, copywriters, editors, etc.)•Guided implementation of Association’s website.•Led initiative to increase Association’s visibility through social networking, including presence on Facebook, LinkedIn, and Twitter.

•Managed all aspects of marketing MY-D-CAV fundraising program focused on five most recent undergraduate classes, encompassing over 16,000 alumni constituents•Implemented successful campaign coordinating direct mail, e-marketing, and telemarketing•Achieved 28% increase in number of customers and over 17% increase in dollars raised (over $90,000) in last fiscal year, following a year of decreased dollars and flat participation•Increased retained customers by 22% and new customer acquisition by 78% in most recent fiscal year•Established e-marketing program as part of a successful coordinated marketing program•Increased e-mail open rate by more than 5% percent by improving audience segmentation and increasing personalization•Successfully defined and targeted marketing to multiple audience segments, including class year, undergraduate degree, and affinity/interest marketing•Guided redesign of website to create a more dynamic and user-friendly environment•Improved marketing and web presence leading to increased web traffic, with program website ranking consistently among top three to five university fundraising websites in user traffic•Collaborated with colleagues in different departments and schools to ensure consistent message•Supervised alumni volunteers in multiple projects, including Reunion Giving program•Increased brand awareness by advertising program in unique ways, including Jumbotron videos during home football games and creative ads in alumni publications•Extracted and analyzed data to determine individual and overall campaign success and utilized findings to inform future campaigns•Acted as a consultant to various schools and university programs for marketing and analysis•Created comprehensive marketing plan for fund targeted to never and non-donor segments

•Oversaw all aspects of Membership campaign, consisting of over 27,000 active members.•Executed marketing strategy for donor acquisition, retention, and upgrade through direct mail, telemarketing, and in-house acquisition.•Mailed over one million pieces of acquisition mail per year to a wide range of potential members including lapsed members, members of like-minded organizations, and various lists purchased from vendors.•Collaborated extensively with copywriters, designers, consultants, and vendors to produce quality collateral.•Supervised, trained, and managed volunteers.•Extracted and analyzed data to determine success and useful information for campaign decisions and overall strategy.•Managed Membership Assistant.