Chris Sperry Email & Phone Number

Greater Atlanta Area

The Sperry Law Firm brings a strong mix of business and legal experience, primarily dealing with small to mid size businesses, contracts and negotiations with a special passion and niche for those in the sports and restaurant industries. I am seasoned business executive with 10+ years in the corporate world having worked in sales and marketing as well as general counsel roles prior to opening my own firm.

Greater Atlanta Area

Small business owner responsible for sale and execution of programs for automotive manufacturers including product training, ride and drive and motorsports consulting. Clients include Maserati, Audi, Ferrari and Pirelli. • Business Development Consultant for Talladega Superspeedway for 2013 NASCAR Season. Responsible for directing department revenue generation focused primarily on event sponsorships, hospitality as well as providing strategic insight into packaging property inventories and joint marketing programs. Restructured department and returned department to budget. Responsible for $7.94 million worth of revenue generation• Primary ride and drive provider for Maserati North America planning and facilitating media, consumer and product launch events• Design and execution of Pirelli Drive and Learn events

Responsible for revenue generation focused primarily on event sponsorships, hospitality and track rental for the property and providing strategic insight into packaging property inventories and joint marketing programs.• Propose, negotiate and oversee fulfillment of track rental, event hospitality and sponsorship agreements• Develop and maintain strong relationships with the senior management (typically president level or brand/product marketing executives) at company clients• Provide leadership and coordination of projects with legal and operations

Responsible for creating, directing and executing the corporate sales and marketing efforts of this start up sports franchise including creating sponsorship infrastructure and closing business.• Led the league in number of sponsors with 35 and sponsorship revenue with over $650,000 generated• Negotiated, drafted and reviewed all sponsorship and partnership agreements

Responsible for conceiving and conducting consumer and prospecting events for our dealers in the Southern market as well as directing the sponsorship efforts of Maserati North America by developing, creating and managing sponsorship programs, inventory and relationships. • Increased Sponsorship by 300% and generated over $2 million in value during time with the company• Increased dealer event activity by 50% in region with corresponding increase in sales• Defined the strategic direction, proposed, negotiated and fulfilled all sponsorship agreements

Responsible for leading sales efforts for the track and racing school and provided strategic oversight.• Increased partnership sales by 40%• Evaluated inventory and created custom packages to provide maximum return for client partners• Led periodic reviews of company goals and objectives to ensure progress and success• Developed inventory systems to facilitate efficiencies of sales force

Responsible for managing and reviewing contractual and business agreements as well as providing general counsel of legal affairs involving all of the Panoz Motors Sports Group before sending to review to company attorney.• Reviewed and drafted contracts and business agreements including:o Sponsorship agreements for Panoz owned tracks, Panoz Motor Sports race team and the American Le Mans Serieso Licensing agreements for Panoz owned tracks, race team and serieso Sanctioning agreements for American Le Mans Series and participant tracks• Developed intellectual property framework and structure for future business arrangements

Responsible for directing all strategic marketing, advertising and sponsorship efforts. • Increased sponsorship by 300%, racing school revenue by 150% and volume of school by 150%• Authored complete marketing plan including promotions, advertising, and collateral materials• Developed and implemented advertising budget and strategy and corporate image through collateral materials, merchandising, website promotional and advertising efforts• Conceived and developed the Motorsports Vehicle Technology training program

Juris Doctor, Law

B.A., Economics