Christopher Spier Email & Phone Number

Rochester, NY, US

San Francisco, California, US

• Promoted to responsibility for $10 million (USD) sales territory with 10 dealers in 15 locations. Successfully managed territory profitability, cash flow, market share and customer satisfaction through the development.
• Increased Territory sales volume by 6% and offset an industry contraction of more than 10%
• Achieved core product line growth of 23%, increasing top line results by ~$1.1MM in a market that contracted by 20% versus prior year
• Initiated program to improve market coverage in Chicago metro area through multiple independent local dealers. First year results show 50% Market Share increase vs. prior year, and increases in sales volume during a.

• Supported the New Holland Construction and Kobelco North America Marketing leader on all marketing activities. Managed special events supporting sales and marketing activities in North America (trade shows, dealer.
• Doubled orders placed at Key Industry trade show (ARA)
• Analysis of key product purchase decision data formed basis of marketing plan that halted multi-year market share erosion and increased share 10% year-over-year
• Identified key market segments and trends in core product line (Skid-Steer Loaders) purchasers to understand and target key strengths of the brand in the marketplace

• Developed, executed and managed all aspects of Marketing and Communications. Successfully implemented new brand identity, coordinating internal departments with outside vendors and agencies to create support programs.
• Generated 3:1 ROI at key industry Trade Show through effective planning/management of program
• Develop thought leadership on industry and marketing issues, including bylined articles and responses to media inquiries.
• Effectively managed Marketing Department budget in excess of $1MM annually
• Recruited, trained, and motivated Marketing Department staff

• (An Astec Industries Company) Managed all Marketing Services within the Company. Designed and implemented cohesive, targeted Marketing Communications program. Developed new marketing collateral, advertising and.
• Developed proactive media relations program that increased Company’s exposure to key industry information resources.
• Successfully positioned company as premier source for Company’s core product lines

• Created powerful, attention-getting copy that moved consumers to action for a wide variety of applications, including consumer packaged goods, trade and consumer advertising, point-of-sale materials, press releases.
• Developed all packaging and positioning copy for successful 105 SKU new product introduction including catalogs, website and promotional materials for client in the lawn and garden industry
• Created entertaining, educational and erudite copy for a wide variety of promotional materials for local and regional economic development groups, including “Ashland Reflections,” a book promoting the region.

• Managed all Marketing functions within the Company. Developed new marketing collateral, advertising and electronic/web marketing materials and programs to support Company’s market-leading technological position..
• Managed development of new e-commerce website
• Initiated efforts to penetrate new markets via special event marketing programs
• Directed media, investor and public relations activities

Portland, OR, US

• Managed all Marketing Communication Services within the Company. Designed and implemented cohesive, targeted Marketing Communications program for Company. Developed new marketing collateral, advertising and.
• Served as Product Manager key municipal market product lines
• Managed distributor product and sales education programs

• Managed key accounts in niche telecommunications applications throughout North America. Identify targeted audience and business objectives, then custom design programs to meet those needs. Establish strategic goals.
• Developed innovative online broadcast via conference call technology to provide access to source material experts in a variety of fields to large audiences
• Increased frequency of programs with core account group

Bsba, Marketing/Public Affairs/Broadcasting

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