Promoted to responsibility for $10 million (USD) sales territory with 10 dealers in 15 locations. Successfully managed territory profitability, cash flow, market share and customer satisfaction through the development, implementation and review of territory business plans. Acted as key communication channel regarding issues, concerns, trends, competitive information, and other related information between the field and corporate staff.Selected Achievements: • Increased Territory sales volume by 6% and offset an industry contraction of more than 10% • Achieved core product line growth of 23%, increasing top line results by ~$1.1MM in a market that contracted by 20% versus prior year • Initiated program to improve market coverage in Chicago metro area through multiple independent local dealers. First year results show 50% Market Share increase vs. prior year, and increases in sales volume during a severe market contraction.

Supported the New Holland Construction and Kobelco North America Marketing leader on all marketing activities. Managed special events supporting sales and marketing activities in North America (trade shows, dealer meetings, etc.). Analyzed key industry data to identify new product and market opportunities. Coordinated teams of internal and external stakeholders to create and support execution of cohesive marketing plans to reach key marketing initiatives and objectives.Selected Achievements:• Doubled orders placed at Key Industry trade show (ARA)• Analysis of key product purchase decision data formed basis of marketing plan that halted multi-year market share erosion and increased share 10% year-over-year• Identified key market segments and trends in core product line (Skid-Steer Loaders) purchasers to understand and target key strengths of the brand in the marketplace

Developed, executed and managed all aspects of Marketing and Communications. Successfully implemented new brand identity, coordinating internal departments with outside vendors and agencies to create support programs and materials, including integrated media and advertising plans to generate awareness and recognition of Company as a Top-tier supplier of underground construction equipment. Enhanced marketing campaigns and Company reputation by securing earned media placements, taking advantage of product launches, events, partnerships and sponsorships. Selected Achievements:• Generated 3:1 ROI at key industry Trade Show through effective planning/management of program• Develop thought leadership on industry and marketing issues, including bylined articles and responses to media inquiries.• Effectively managed Marketing Department budget in excess of $1MM annually• Recruited, trained, and motivated Marketing Department staff

(An Astec Industries Company) Managed all Marketing Services within the Company. Designed and implemented cohesive, targeted Marketing Communications program. Developed new marketing collateral, advertising and electronic/web marketing materials to support Company’s image. Analyzed industry trends and competitive landscape to develop new business opportunities.Selected Achievements:• Developed proactive media relations program that increased Company’s exposure to key industry information resources.• Successfully positioned company as premier source for Company’s core product lines

Created powerful, attention-getting copy that moved consumers to action for a wide variety of applications, including consumer packaged goods, trade and consumer advertising, point-of-sale materials, press releases, case studies, websites and other relevant materials. I was also responsible for creating public relations plans and other marketing communications strategies that would generate visibility and positive publicity for our clients.Selected Achievements:• Developed all packaging and positioning copy for successful 105 SKU new product introduction including catalogs, website and promotional materials for client in the lawn and garden industry• Created entertaining, educational and erudite copy for a wide variety of promotional materials for local and regional economic development groups, including “Ashland Reflections,” a book promoting the region.

Managed all Marketing functions within the Company. Developed new marketing collateral, advertising and electronic/web marketing materials and programs to support Company’s market-leading technological position. Selected Achievements:• Managed development of new e-commerce website• Initiated efforts to penetrate new markets via special event marketing programs• Directed media, investor and public relations activities

Managed all Marketing Communication Services within the Company. Designed and implemented cohesive, targeted Marketing Communications program for Company. Developed new marketing collateral, advertising and electronic/web marketing materials to support Company’s leading position in the marketplace. Analyzed industry trends and competitive landscape to develop new business opportunities. Managed the Governmental sales channel for the Company. Selected Achievements:• Served as Product Manager key municipal market product lines• Managed distributor product and sales education programs

Managed key accounts in niche telecommunications applications throughout North America. Identify targeted audience and business objectives, then custom design programs to meet those needs. Establish strategic goals, develop schedules, and aggressively implement marketing plans to achieve objectives. • Developed innovative online broadcast via conference call technology to provide access to source material experts in a variety of fields to large audiences• Increased frequency of programs with core account group