Christopher R. Email & Phone Number

As a Professional Freelance Qualitative Moderator I have had the incredible opportunity to be one of the essential and consistent Moderating assets for Brand powerhouses such as FAANG, Adobe, Sony, The Home Depot, Anheuser-Busch, Purina, and Marriott to name just a few. This includes numerous multi-city focus groups and national-scope ethnographic immersions, an all-inclusive generational and gender-range of respondents including B2B and B2C, and mission-critical research initiatives.I have over 20 years of success through comprehensive immersion, implementation and collaborative contribution through all facets of the Qualitative Research workflow, including but not limited to RFP,Planning, Design, Recruit, Data Collection, Data Analysis/Synthesis/Interpretation, Reporting and Presentation, Follow-up and Support. Moderating/Data Collection/Methodological highlights and expertise include:Ethnography: Experienced in conducting ethnographic research, including in-home and in-experience studies.Journey Mapping: Skilled in mapping customer purchase journeys to identify key touch-points and opportunities.Concept Testing: Proficient in designing and executing concept tests to evaluate new ideas, products, and services.Segmentation and Positioning: Skilled in segmenting markets and positioning brands effectively based on qualitative insights.UX/CX Research: Expertise in user experience (UX) and customer experience (CX) research methodologies.Creative Development: Accomplished in contributing to advertising messaging and creative development processes.Brand Architecture: Highly capable of evaluating and developing brand architecture and linkage.

Adult BeverageAutomotive & Commercial VehicleBanking & FinanceCannabisConstruction & AgricultureCovidCPGDiseaseEducationElectric Vehicles (Auto, Moto, Recreational, Trucking)Electronics / TechEnergy (Electric, Solar)Entertainment / MediaESGGaming (Console, Streaming)HealthcareHospital / MedicalHospitalityIndustrial & Agricultural MachineryInsurance (Health, Auto)Life SciencesMedical DevicesPetrochemical / FuelQSR / RestaurantRetailScientific EquipmentService IndustriesTradesTelecommunicationsTire & Automotive AftermarketTobacco / VapeTools (Power, Hand)TravelVehicle (Commercial, Motorcycle)

3MAARPAce HardwareAdvance Auto PartsAftonAgilentAllstate InsuranceAmazonAnheuser-BuschAramarkBayer Advanced Lawn & GardenBlimpieBluegrass CommunicationsBoschCanonCarolina Power and LightCenter for Transportation & EnvironmentChipotleCost Plus World MarketCourtyard by MarriottCraftsmanCryolifeDel TacoDellDelta AirlinesDeWALTDexcomDisney Vacation ClubDon Julio TequilaDoubletree HotelsEdwards LifesciencesEmersonExxonFacebookFebreezeFirst Citizens BankFirst Horizon BankFlorida PowerGEICOGirl Scouts of the USAHershey’sHootersHondaHoney Baked HamHuluHumanaHyundaiImperial TobaccoITG BrandsJohn DeereKasperskyKimberly-ClarkKohlerKosair Children’s HospitalLeaflyLexington ClinicLilly PharmaceuticalsLouisville Gas & ElectricMarriottMcDonald’sMcKinsey & CompanyMichelinMicrosoftMiller-CoorsMobil 1ModernaNestleNikeNeurolife NutritionNorton HealthcareOC TannerOlympus Digital CamerasPapa John’sPaypalPepperidge FarmPlaystation (Consoles 3/4, Tournament Streaming, Headphones, Vita)Playstation Games (Drake Franchise, Dreams, Little Big Planet Franchise, No Man's Sky, Spiderman, The Last of Us Franchise, The Order 1886)Playstation VuePowerball LotteryProgress EnergyPeugeotPurinaQualtricsRJ Reynolds (Combustibles,Snus)Radisson CruisesRenovate AmericaRussell AthleticSaabSally Hanson Men’sSamsungSeventh GenerationSearsService TitanShaw FloorsSherwin WilliamsSimmons BeautyrestSmuckers/KnudsenSony (Aibo, Audio, Digital Cameras, Video Cameras)Sony Interactive Entertainment (Console UX)Stanley Black & DeckerSunbelt RentalsSynchrony BankTakedaThe Home DepotTherma TruTinderTork/SCAToyota ScionTumbleweedUdacityUPSUniversity of KentuckyVerizonVisaViewsonic (Monitors)Vuse Vapor DevicesWalmartWD40WaymoWorld Series of PokerYamaha MotocyclesYouTube (Gaming)Zero Motorcycles

Executive-level responsibility in spearheading, consensus-forming andBriefing the strategy and tactics for agency’s Brand Platform,Advertising and Marketing Communication solutions.Acted as essential “Hub” between Voc, Client/Marketing andAccount Management synchronous with primary and secondaryresearch.Strategic and Account Planning roles included brand and creativestewardship, insight mining and messaging development.Notable... authored the “World of Reasons” tagline and tactical elements forDelta’s national brand positioning campaign, contributing to a successfulnetwork and cable TV, print, outdoor, and experiential campaign.

Atlanta, Ga, Us

Guest Account Planning / Consumer Insights Instructor. Students were in both Art Direction and Copy Writing curriculums.

Us

Responsibilities encompassed the development, deployment, and sell-through of all agency and client MarComm activity.A key member of pitch presentation and ownership teams due tocreative problem-solving ability and strong presentation skills.A consistent contributor of target insights, intelligence, and intuitionthat paved the way for effective advertising and marketing programs.Notable... Key strategic and creative contributor to the dramatic surpassing of annual and monthly sales goals for the largest independent distributor of Toyota vehicles in the world. Moreover, lead investigator and developer for Southeastern ”Scion” Launch which included Consumer/Corp. deep-dive, launch-market ethnography and tactical plan to migrate Brand Proposition to SE region. Russell Athletic: Sammy Award for “Are you Russell Material” with corollary successes in sales and partnership development (CBS Football, Disney).

Richmond, Va, Us

Key roles in client target and product penetration along with agency new business acquisition support. Comprehensive opportunity assessment (Qual/Quant) including full immersion in environments. Value and involvement demanded by all agency and client constituencies through unique ability to converge intangible consumer drivers with product and brand-centric equities. PERFORMANCE“Smart as hell... A team player... Can-do attitude...Passion to match his smarts.” NOTABLE ACHIEVEMENTS Olympus Consumer Products: Critical value in the investigatory and developmental phases of Brand re-fresh and product launches. Delivering essential consumer and market intelligence, with substantial strategic and tactical recommendation, that led to Olympus’ position as #1 digital camera manufacturer through National TV, print, trade and online campaign. Agency leader in the melding of technology, psychology and immersion into consumer environments that culminated in significant client and agency ROI.

New York, Ny, Us

Responsibilities focused on fueling and presenting creative and tactical solutions through comprehensive involvement in client activity, integration and support of agency departments with vendor efficiencies and management. Nurturing partnerships – both internal and external – in addition to shepherding cross-functional teams with thought-leadership and on-demand involvement. PERFORMANCE“Extremely effective communicator - Excellent analytical ability and an Idea Guy!” NOTABLE ACHIEVEMENTS Progress Energy: “Stable, but never standing still” National consumer TV and Print campaign. Stock price climb paralleled insertions and closed up 7.4% after four weeks. Outpacing S&P index for utilities during the same period. Business Week Magazine: top ten campaigns globally. BBDO: Co-created, organized and integrated the first Account Planning Department for BBDO in Atlanta. Three-time award-winner for multi-media research and presentation techniques.

Business/Corporate Communications

Communications

Bachelor Of Arts - Ba, Communication And Media Studies

Qualitative Techniques