Christopher R.

Christopher R. Email and Phone Number

Professional Qualitative Moderator | Consumer & B2B | Virtual and In-Person @
Christopher R.'s Location
Atlanta Metropolitan Area, United States, United States
Christopher R.'s Contact Details

Christopher R. work email

Christopher R. personal email

n/a
About Christopher R.

As a seasoned professional with over 28 years of expertise in Qualitative Consumer Insights, I've honed the art of understanding the consumer perspective and translating those insights into actionable strategies. My journey in this field has been marked by adaptability and a commitment to excellence.Throughout my career, I've had the privilege of collaborating with a diverse array of market research firms and their multifaceted teams. My ability to seamlessly integrate with different organizations, embracing their unique cultures and demands, has been a key driver of my success.One of the most rewarding aspects of my career has been the opportunity to work with an extensive list of iconic brands, including Amazon, Microsoft, Nestle, Sony Interactive Entertainment and many more. These experiences have allowed me to delve into the intricacies of each brand's customer base, conducting research that explores deeply into consumer preferences, behaviors, and sentiments. This diverse exposure has not only broadened my knowledge but also sharpened my skills in uncovering more meaningful and relevant insights.I have had the privilege of interviewing a wide range of respondents, from technology enthusiasts and entertainment aficionados to QSR connoisseurs and social media mavens. My journey has been enriched by a relentless curiosity, an open-minded approach, and a genuine passion for understanding the human psyche.My adaptability, innate curiosity, and empathetic nature have enabled me to connect with respondents from every background, fostering an environment where all individuals feel comfortable sharing their insights and experiences.I thrive in the ever-evolving landscape of consumer research, harnessing my extensive experience to tackle the challenges and opportunities presented by a dynamic market.As I look ahead, I'm eager to continue leveraging my wealth of experience and insights, not only to drive the success of businesses but also to mentor and inspire the next generation of consumer researchers. Let's connect, collaborate, and explore the exciting possibilities in the world of consumer insights.

Christopher R.'s Current Company Details
Adaptive Incorporated

Adaptive Incorporated

Professional Qualitative Moderator | Consumer & B2B | Virtual and In-Person
Christopher R. Work Experience Details
  • Adaptive Incorporated
    Professional Qualitative Moderator, President
    Adaptive Incorporated Jan 2005 - Present
    As a Professional Freelance Qualitative Moderator I have had the incredible opportunity to be one of the essential and consistent Moderating assets for Brand powerhouses such as FAANG, Adobe, Sony, The Home Depot, Anheuser-Busch, Purina, and Marriott to name just a few. This includes numerous multi-city focus groups and national-scope ethnographic immersions, an all-inclusive generational and gender-range of respondents including B2B and B2C, and mission-critical research initiatives.I have over 20 years of success through comprehensive immersion, implementation and collaborative contribution through all facets of the Qualitative Research workflow, including but not limited to RFP,Planning, Design, Recruit, Data Collection, Data Analysis/Synthesis/Interpretation, Reporting and Presentation, Follow-up and Support. Moderating/Data Collection/Methodological highlights and expertise include:Ethnography: Experienced in conducting ethnographic research, including in-home and in-experience studies.Journey Mapping: Skilled in mapping customer purchase journeys to identify key touch-points and opportunities.Concept Testing: Proficient in designing and executing concept tests to evaluate new ideas, products, and services.Segmentation and Positioning: Skilled in segmenting markets and positioning brands effectively based on qualitative insights.UX/CX Research: Expertise in user experience (UX) and customer experience (CX) research methodologies.Creative Development: Accomplished in contributing to advertising messaging and creative development processes.Brand Architecture: Highly capable of evaluating and developing brand architecture and linkage.
  • Adaptive Incorporated
    Industry Experience
    Adaptive Incorporated Jan 2005 - Present
    Adult BeverageAutomotive & Commercial VehicleBanking & FinanceCannabisConstruction & AgricultureCovidCPGDiseaseEducationElectric Vehicles (Auto, Moto, Recreational, Trucking)Electronics / TechEnergy (Electric, Solar)Entertainment / MediaESGGaming (Console, Streaming)HealthcareHospital / MedicalHospitalityIndustrial & Agricultural MachineryInsurance (Health, Auto)Life SciencesMedical DevicesPetrochemical / FuelQSR / RestaurantRetailScientific EquipmentService IndustriesTradesTelecommunicationsTire & Automotive AftermarketTobacco / VapeTools (Power, Hand)TravelVehicle (Commercial, Motorcycle)
  • Adaptive Incorporated
    Client Sucesses
    Adaptive Incorporated Jan 2005 - Present
    3MAARPAce HardwareAdvance Auto PartsAftonAgilentAllstate InsuranceAmazonAnheuser-BuschAramarkBayer Advanced Lawn & GardenBlimpieBluegrass CommunicationsBoschCanonCarolina Power and LightCenter for Transportation & EnvironmentChipotleCost Plus World MarketCourtyard by MarriottCraftsmanCryolifeDel TacoDellDelta AirlinesDeWALTDexcomDisney Vacation ClubDon Julio TequilaDoubletree HotelsEdwards LifesciencesEmersonExxonFacebookFebreezeFirst Citizens BankFirst Horizon BankFlorida PowerGEICOGirl Scouts of the USAHershey’sHootersHondaHoney Baked HamHuluHumanaHyundaiImperial TobaccoITG BrandsJohn DeereKasperskyKimberly-ClarkKohlerKosair Children’s HospitalLeaflyLexington ClinicLilly PharmaceuticalsLouisville Gas & ElectricMarriottMcDonald’sMcKinsey & CompanyMichelinMicrosoftMiller-CoorsMobil 1ModernaNestleNikeNeurolife NutritionNorton HealthcareOC TannerOlympus Digital CamerasPapa John’sPaypalPepperidge FarmPlaystation (Consoles 3/4, Tournament Streaming, Headphones, Vita)Playstation Games (Drake Franchise, Dreams, Little Big Planet Franchise, No Man's Sky, Spiderman, The Last of Us Franchise, The Order 1886)Playstation VuePowerball LotteryProgress EnergyPeugeotPurinaQualtricsRJ Reynolds (Combustibles,Snus)Radisson CruisesRenovate AmericaRussell AthleticSaabSally Hanson Men’sSamsungSeventh GenerationSearsService TitanShaw FloorsSherwin WilliamsSimmons BeautyrestSmuckers/KnudsenSony (Aibo, Audio, Digital Cameras, Video Cameras)Sony Interactive Entertainment (Console UX)Stanley Black & DeckerSunbelt RentalsSynchrony BankTakedaThe Home DepotTherma TruTinderTork/SCAToyota ScionTumbleweedUdacityUPSUniversity of KentuckyVerizonVisaViewsonic (Monitors)Vuse Vapor DevicesWalmartWD40WaymoWorld Series of PokerYamaha MotocyclesYouTube (Gaming)Zero Motorcycles
  • Brighthouse
    | Vice President Creative R&D |
    Brighthouse Nov 2003 - Jan 2005
    Executive-level responsibility in spearheading, consensus-forming andBriefing the strategy and tactics for agency’s Brand Platform,Advertising and Marketing Communication solutions.Acted as essential “Hub” between Voc, Client/Marketing andAccount Management synchronous with primary and secondaryresearch.Strategic and Account Planning roles included brand and creativestewardship, insight mining and messaging development.Notable... authored the “World of Reasons” tagline and tactical elements forDelta’s national brand positioning campaign, contributing to a successfulnetwork and cable TV, print, outdoor, and experiential campaign.
  • The Creative Circus
    Strategy/Planning Guest Instructor
    The Creative Circus 2003 - 2004
    Atlanta, Ga, Us
    Guest Account Planning / Consumer Insights Instructor. Students were in both Art Direction and Copy Writing curriculums.
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  • Westwayne
    | Senior Account Planner |
    Westwayne Nov 2002 - Nov 2003
    Us
    Responsibilities encompassed the development, deployment, and sell-through of all agency and client MarComm activity.A key member of pitch presentation and ownership teams due tocreative problem-solving ability and strong presentation skills.A consistent contributor of target insights, intelligence, and intuitionthat paved the way for effective advertising and marketing programs.Notable... Key strategic and creative contributor to the dramatic surpassing of annual and monthly sales goals for the largest independent distributor of Toyota vehicles in the world. Moreover, lead investigator and developer for Southeastern ”Scion” Launch which included Consumer/Corp. deep-dive, launch-market ethnography and tactical plan to migrate Brand Proposition to SE region. Russell Athletic: Sammy Award for “Are you Russell Material” with corollary successes in sales and partnership development (CBS Football, Disney).
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  • The Martin Agency
    | Senior Strategic Planner |
    The Martin Agency Sep 2001 - Nov 2002
    Richmond, Va, Us
    Key roles in client target and product penetration along with agency new business acquisition support. Comprehensive opportunity assessment (Qual/Quant) including full immersion in environments. Value and involvement demanded by all agency and client constituencies through unique ability to converge intangible consumer drivers with product and brand-centric equities. PERFORMANCE“Smart as hell... A team player... Can-do attitude...Passion to match his smarts.” NOTABLE ACHIEVEMENTS Olympus Consumer Products: Critical value in the investigatory and developmental phases of Brand re-fresh and product launches. Delivering essential consumer and market intelligence, with substantial strategic and tactical recommendation, that led to Olympus’ position as #1 digital camera manufacturer through National TV, print, trade and online campaign. Agency leader in the melding of technology, psychology and immersion into consumer environments that culminated in significant client and agency ROI.
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  • Bbdo
    | Manager Account Planning |
    Bbdo Jan 1999 - Sep 2001
    New York, Ny, Us
    Responsibilities focused on fueling and presenting creative and tactical solutions through comprehensive involvement in client activity, integration and support of agency departments with vendor efficiencies and management. Nurturing partnerships – both internal and external – in addition to shepherding cross-functional teams with thought-leadership and on-demand involvement. PERFORMANCE“Extremely effective communicator - Excellent analytical ability and an Idea Guy!” NOTABLE ACHIEVEMENTS Progress Energy: “Stable, but never standing still” National consumer TV and Print campaign. Stock price climb paralleled insertions and closed up 7.4% after four weeks. Outpacing S&P index for utilities during the same period. Business Week Magazine: top ten campaigns globally. BBDO: Co-created, organized and integrated the first Account Planning Department for BBDO in Atlanta. Three-time award-winner for multi-media research and presentation techniques.
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Christopher R. Skills

Customer Insight Qualitative Research Market Research Focus Groups Marketing Strategy Marketing Research Creative Direction Strategy Strategic Planning Marketing Consumer Insights B2b Ethnography In Depth Interviews Online Qualitative Communication/messaging Strategy Brand Development Creative/concept Evaluation Creative Development Product Development Consumer Electronics Oil Industry Gaming Hospitality Healthcare And Wellness Industrial Machinery And Consumers Lifestyle Brands Consumer And Pro Tools Automotive Home Goods Restaurant Marketing Alcoholic Beverages Travel Scientific Equipment Utilities Pharma Construction Management Moderating Research Design Strategic Brand Positioning Concept Testing Messaging Creative Developement Online Focus Groups Qualitative Panel Discussions

Christopher R. Education Details

  • Georgia State University
    Georgia State University
    Business/Corporate Communications
  • Mercer University
    Mercer University
    Communications
  • Oglethorpe University
    Oglethorpe University
    Communication And Media Studies
  • Riva
    Riva
    Qualitative Techniques

Frequently Asked Questions about Christopher R.

What company does Christopher R. work for?

Christopher R. works for Adaptive Incorporated

What is Christopher R.'s role at the current company?

Christopher R.'s current role is Professional Qualitative Moderator | Consumer & B2B | Virtual and In-Person.

What is Christopher R.'s email address?

Christopher R.'s email address is ch****@****ral.com

What schools did Christopher R. attend?

Christopher R. attended Georgia State University, Mercer University, Oglethorpe University, Riva.

What are some of Christopher R.'s interests?

Christopher R. has interest in Aerial Photography, Photography, Motor Sports, People (Endlessly Fascinating), Videography.

What skills is Christopher R. known for?

Christopher R. has skills like Customer Insight, Qualitative Research, Market Research, Focus Groups, Marketing Strategy, Marketing Research, Creative Direction, Strategy, Strategic Planning, Marketing, Consumer Insights, B2b.

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