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Get fit with Jessica Alba’s holiday fitness challenge.

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Introducing The World’s Smartest Home Gym. Powered by AI.Tonal is an entire gym and personal trainer, on your wall. Sleek design, revolutionary equipment, digital weights, and motivating, personalized workouts powered by AI take the guesswork out of strength training.Tonal. Be Your Strongest. 💪

#1 global endurance company in the world, with #1 global market share in triathlon, running, and mountain biking. Responsible for global event marketing, social/digital, CRM/customer data strategy, PR, and content strategy for over 1 million athletes at 250 events in 53 countries.Emmy Award winning and 5 time Emmy nominated Executive Producer for the IRONMAN World Championship on NBC; and 10 episode docu-series “IRONMAN: Quest for Kona”, which included global distribution partnerships with Red Bull TV and Facebook Watch. IRONMAN. Anything Is Possible. 🏊‍♂️ 🚴🏃‍♂️

Unparalleled experience. Elite personal trainers. Innovative group fitness. And rejuvenating spa treatments that keep you at your peak.Responsible for marketing strategies and plans for the growth of 57 existing Equinox Fitness Clubs and the successful opening 15 new clubs in the U.S., Europe, and Canada. Focused on brand campaigns, high quality lead generation, digital strategy, fitness innovation, and grassroots/field marketing. Equinox. It’s Not Fitness. It’s Life. 🏋️

The World of Ralph Lauren Fragrances, including Polo, Polo Blue, Polo Black, Ralph Lauren Romance, and Ralph by Ralph Lauren.Responsible for marketing strategies and plans for the entire women’s and men’s portfolio, including branding, retail, pricing/promotions, digital transformation, and PR. Launched 5 new fragrances, including the super-premium introduction of a $2,200 women’s parfum called Love, Ralph Lauren.Polo Ralph Lauren. 🐎

Brands included Tide, Pantene, Herbal Essences, Aussie, Cheer, and Ivory, and premium introductions including Tide Stain Pen and Pantene Expressions.Responsible for marketing strategies and plans for some of the largest, most iconic consumer product brands in the world. Served in leadership roles on the Wal-Mart Customer Team (including winning the global customer innovation award) and in the Fabric Care New Business Development group (the #1 category in the company).