Supporting and leading digital marketing teams globally to build, implement and optimize digitally led go-to-market strategies.

Asked to stand for and unanimously selected as the Board Chair for a 501(c)3 non-profit organization. Establishing the direction, priorities and governance of the Center's and working closely with its Executive Director. Developing a strategic vision and supporting board members, employees and volunteers of the organization to navigate a period of transformative progress. - Leading board meetings- Establishing board roadmap - Financial oversight- Long-term organizational planning- Voting member of the board

Providing oversight, leadership and expertise as an at-large board member for a 501(c)3 non-profit organization. Supporting the leadership of the board and the Center's Executive Director during a period of transition. - Financial oversight- Long-term organizational planning- Voting member of the board

Supporting agencies, brands and media publishers with freelance strategy and consulting deliverables for any B2C (business to consumer) engagements*. - Strategic deliverables include: Comms Planning, Media Strategy, Creative Strategy, Campaign Creative Briefs, Messaging Architecture, Brand Positioning / Playbooks, Brand Development / Planning, Audience Definition / Persona Development, Integrated Go To Market Planning- Consulting deliverables include: Creative Development Checklist / Creative Audits, Media Planning Checklist, RFP Response Checklist, Creative Learning Agenda, Marketing Program Learning Agenda Marketing Roadmap, Client Development Plan, KPI Alignment Exercise, Optimization Principles / Playbook, Tailored Personalizations Playbook*Focusing on B2C engagements to ensure avoidance of any conflicts of interest (real or perceived) with my full time employment role.

Member of the Digital Leadership Team as the organization scaled from 20 to 250+ employees in 2.5 years, and combined the Strategy and Operations functions in Digital Marketing to create a successful cross-functional team. Consistently identified, initiated and implemented programs that scaled targeting, creative or measurement strategies that increased effective outcomes and reduced costs.- Leading and building a global team of 10 within an in-house digital marketing organization, identifying and scaling innovative best practices.- Incubated and led operations team managing $100M in marketing program spend and 250+ FTEs.

Hired to build a global team that supports regional best-in-class digital activation teams by identifying and scaling best practices and successful innovations. - Built team to be the single point of contact for global marketing teams to engage with Digital Activation teams in a streamlined operating process- Developed digital strategies responsible for 30%+ of annual pipeline.- Integrated brand and demand marketing efforts by driving cross-functional strategic alignment, reducing investments and increasing key outcomes by 10%-22%.- Spearheaded organization-wide development of operating models that aligned fragmented activities into global campaigns, consistent taxonomies and shared measurement frameworks.- Developed templates, frameworks and dashboards to plan, monitor and identify top-performing tactics and facilitate scaling best practices across teams.- Consistently and methodically horizon scanning for opportunities, future capabilities and threats - Contributing as a vital partner in marketing transformation efforts including helping scale integrated marketing models and drive organizational efficiency

Led global client relationships for technology and ‘disruptor’ vertical, overseeing strategic engagements with Salesforce, Uber, Slack, Affirm, Purple and ServiceNow.-Responsible for commercials (P&L) and managing cross-functional resources to scale purpose-built teams for clients- Generated 50% YoY growth in first 12 months - Hired team of 7 to execute on new and expanded business- Key contributor to agency pitch team for all major new business opportunities- Served on Client Planning and Diversity, Equity and Inclusions Global Steering Committees

Tapped to lead the day-to-day relationship of strategic retainer that brought digital media and creative technology together in partnership with agency's largest client (Google). - Oversee integrated campaigns that deliver measurable media and creative improvements for priority Google Marketing products- Led the expansion of agency’s digital-first creative practice increasing annual revenue by more than 50% over 2 years- Initiated and expanded relationships across the Google portfolio (Hardware, Consumer Apps, Cloud, YouTube and B2B products) - Responsible for identifying and driving implementation of media and creative best practices across the Google portfolio - Responsible for driving cross-agency collaboration with offline media agencies, brand and above the line creative agencies on global campaigns

Led client engagement and strategy for media planning teams supporting the Google Hardware teams that launched the Google Pixel and Google Home brands and products. - Developed digital-first comms and media strategies that created plans rooted in channel excellence for online video, programmatic display, high impact digital, audio and social- Partnered closely with clients and additional agencies to develop multiple Integrated Agency Team (IAT) models for each product campaign

Promoted to continue strategy leadership across multiple key agency clients including MINI and Fidelity Investments across all facets of their engagements (including end to end strategy development for Integrated Marketing Campaigns, Social Media Efforts, Digital Properties User Experience and Audience Segmentation).- Developed long-term digital marketing strategy for MINI- Crafted integrated campaign frameworks for multi-channel campaigns - Owned the digital strategy for 2016 Super Bowl campaign for MINI USA (launched new brand and new model)- Led cross-functional segmentation and user experience research project for launch of robo-investing tools from Fidelity Investments

Hired to expand capabilities in Strategy department with a focus on increasing social media best practices across clients and delivering on expanded scopes enabled by having this increased expertise within the team. - Contributed to strategic planning of integrated brand and full funnel campaigns- Developed and implemented cross-channel measurement methodologies- Established measurement approaches for marketing campaigns’ contributions to business goals- Refined consumer segmentation through syndicated data and tools such as Simmons OneView and Experian

Promoted to lead the Strategy department and tasked with continuing to grow the practice within the organization as well as expand client relationships through proving value.- Led digital and social strategy for national marketing efforts- Managed day-to-day client relationships and organic account growth- Developing templates for recurring services including social media playbooks, content calendars, integrated marketing campaign plans and measurement frameworks.- Responsibilities included agency pitch and new business efforts

Hired to help start and develop a strategy practice bringing research, insight-development and channel expertise into the marketing planning process at a regional full service agency. - Developed social media, marketing and digital strategy- Established the role and value of strategy as a practice with functional teams- Responsibilities included agency pitch and new business efforts

Invited to participate in an internship focused on supporting first-party (source) marketing research efforts and contributed to grounded research process that informed naming and branding work for global FMCPG and Pharma organizations. - Coded research in order to facilitate product name development for brands - Developed insights and presentations through primary research- Assisted in testing and development of survey questionnaires for market research

Contracted on a freelance basis to provide marketing collateral for clients. - Designed and oversaw production of marketing materials for small to mid-sized businesses, working independently with accountability for client satisfaction- Crafted strategies to increase measurable results from marketing initiatives and identify actionable steps to increase communication effectiveness

Tasked with developing marketing materials, planning events, and fundraisers for Habitat for Humanity Affiliate in Cabarrus Co. NC.- Wrote and laid out all collateral material for local youth organizations that were engaged for fundraising and volunteer events.- Drafted and finalized press outreach designed to gain attention for specific fundraising events and the organization at large.