Chris Stone Email & Phone Number

Orlando, FL, US

Orlando, Florida, United States

Celebration, FL

• Leverage Artificial Intelligence and Machine Learning to personalize and influence online visitor experiences for Online Personalization Project.
• Active team member of the personalization cross-functional project team that was recognized for innovation at Disney’s Data and Analytics Conference.
• Work closely with Disney Parks and Resorts Online to provide analytics and insights in order to drive greater engagement with personalized website content, and measure online sales lead generation performance.
• Develop self-service Tableau reporting for multiple departments to drive efficiencies by making data available for self-discovery and providing immediate access to ongoing reports.
• Oversee the performance of the digital channel and provide valuable insights to optimize and assess broader trends and customer behavior.
• Assist in the development and implementation of personalization project analytics requirements and associated processes for data extraction/delivery as part of the project-specific measurement plan.

• Identified opportunities across sales channels for the senior leadership team, and enabled redefined strategies which improved operating cash flows
• Collaborated with cross-functional partners to define project success metrics and develop measurement and reporting plans.
• Leveraged data to identify gaps and opportunities across sales channels and presented key findings to senior leadership
• Managed data collection and platform integration requirements to unify data from various sources into a single source of truth.

• Developed robust reporting metrics to provide detailed insight and improve marketing campaign effectiveness.
• Transformed transactional data into key findings and presented actionable insights to improve marketing campaign effectiveness leveraging SAS and Tableau.
• Partnered with technical solutions managers to improve CRM database table structures/relationships.

• Partnered with Pricing, Forecasting, and Finance personnel to validate revenue forecasts and create annual operating plans and monthly revenue forecast reports for domestic Disney Parks and Resorts.
• Created and distributed annual operating plans and monthly revenue forecasts for domestic Disney Parks and Resorts.
• Partnered with Pricing, Forecasting, and Finance teams to validate assumptions and forecast inputs.
• Determined value of new business ventures and quantified after-action results (i.e. strategic value, incrementality, cannibalization).

• Optimized/Implemented ride wait time prediction model inputs and implemented processes to improve model prediction accuracy.
• Assisted theme park executives in developing operations improvement plans by measuring key performance indicators and providing metrics reporting.
• Identified opportunities for expanding the services of the Attraction Metrics & Efficiency group and succeeded in acquiring new business from multiple parks and resorts sites.

• Created visually compelling training material and championed classes for staff members on providing “legendary guest service” and its role in producing business results.
• Increased year-over-year guest arrival experience scores by an average of 12% in FY 2007 according to customer experience surveys.
• Applauded for leading new innovative initiatives and won top management performance recognition award.

Master Of Science - Ms, Accounting And Finance, In Progress

Bachelor Of Science - Bs, Applied Economics & Management

B.S., Applied Economics & Management, 3.49

Activities and Societies: Cornell Image Committee - Branding Initiatives Mutual Investment Club of Cornell