• Leverage Artificial Intelligence and Machine Learning to personalize and influence online visitor experiences for Online Personalization Project.• Active team member of the personalization cross-functional project team that was recognized for innovation at Disney’s Data and Analytics Conference.• Work closely with Disney Parks and Resorts Online to provide analytics and insights in order to drive greater engagement with personalized website content, and measure online sales lead generation performance.• Develop self-service Tableau reporting for multiple departments to drive efficiencies by making data available for self-discovery and providing immediate access to ongoing reports.• Oversee the performance of the digital channel and provide valuable insights to optimize and assess broader trends and customer behavior.• Assist in the development and implementation of personalization project analytics requirements and associated processes for data extraction/delivery as part of the project-specific measurement plan.

• Identified opportunities across sales channels for the senior leadership team, and enabled redefined strategies which improved operating cash flows • Collaborated with cross-functional partners to define project success metrics and develop measurement and reporting plans.• Leveraged data to identify gaps and opportunities across sales channels and presented key findings to senior leadership • Managed data collection and platform integration requirements to unify data from various sources into a single source of truth.

• Developed robust reporting metrics to provide detailed insight and improve marketing campaign effectiveness.• Transformed transactional data into key findings and presented actionable insights to improve marketing campaign effectiveness leveraging SAS and Tableau.• Partnered with technical solutions managers to improve CRM database table structures/relationships.

Partnered with Pricing, Forecasting, and Finance personnel to validate revenue forecasts and create annual operating plans and monthly revenue forecast reports for domestic Disney Parks and Resorts.• Created and distributed annual operating plans and monthly revenue forecasts for domestic Disney Parks and Resorts.• Partnered with Pricing, Forecasting, and Finance teams to validate assumptions and forecast inputs.• Determined value of new business ventures and quantified after-action results (i.e. strategic value, incrementality, cannibalization).

• Optimized/Implemented ride wait time prediction model inputs and implemented processes to improve model prediction accuracy.• Assisted theme park executives in developing operations improvement plans by measuring key performance indicators and providing metrics reporting.• Identified opportunities for expanding the services of the Attraction Metrics & Efficiency group and succeeded in acquiring new business from multiple parks and resorts sites.

• Created visually compelling training material and championed classes for staff members on providing “legendary guest service” and its role in producing business results.• Increased year-over-year guest arrival experience scores by an average of 12% in FY 2007 according to customer experience surveys.• Applauded for leading new innovative initiatives and won top management performance recognition award.