Christopher Storey Email & Phone Number

New York, Ny, Us

Manhattan, New York, United States

Nashville, Tennessee, United States

- Founded a made-to-order fly rod business, generating $10K in annual sales.-Utilized Google Search Trends to develop relevant content and drive awareness with potential consumers. - Collaborated with customers to improve design specifications, enhancing quality and ensuring a repeat customer rate of more than 50%.

Nashville, Tennessee, United States

- Optimized trade investment to maximize productivity by influencing retailer promotional plans through regular performance reviews, delivering 50% improvement to R.O.I.’s vs. the previous year.- Guided the execution of strategic pricing initiatives in Mar’s Grocery retail partners delivering a forecasted $16MM GSV Growth Year on Year.- Fostered cross-functional partnership by leading annual and monthly in-market pricing strategy and price pack plan predicted to deliver a 2% percentage point growth in market share.

Nashville, Tennessee, United States

- Advanced the enterprise target setting process by quantifying potential sources of growth within the market to right size expectations in multiple channels and categories while increasing granary of data. - Spearhead the creation and implementation of a Trade Architecture model that maximized efficiencies in enterprise spend through reallocating trade dollars based on performance driven metrics and leading to an estimated return of $30M over 5 years.- Developed and implemented a Brand Protection Strategy for 906 items to maintain brand equity through additional data capabilities and market insights.

Nashville, Tennessee, United States

- Lead the POG and category recommendations to maximize shelf productivity through product assortment resulting in 20% incremental Mars shelf space and 4% overall category growth.- Analyzed Point of Sale statistics combining multiple systems including Scan and Household data with syndicated and customer loyalty sources to develop actionable category growth insights, forecast innovation performance, and align Mars strategies to market growth opportunities.- Presented category reviews which resulted in Mars led store initiatives, direct access to retailer owned category data, and Ownership of entire POG recommendation including competitive products.

Nashville, Tennessee, United States

- Created the digital content strategy for NUTRO ULTRA™ through completion of a competitive analysis and drove the execution of best in class digital storefront delivering 53% online growth.- Owned packaging graphics execution for key brand relaunch and partnered with supply and regulatory counterparts to troubleshoot plan, enabling on time launch and smooth brand transition.- Drove execution of launch materials including brand style guide and in-store activation materials focusing on consumer retention and customer recruitment by partnering with outside agencies.- Developed a framework that enabled Petcare brands to translate global sustainability initiatives into relevant and impactful consumer facing claims in line with individual Brand’s Compass.

San Francisco Bay Area

- Utilized consumer insights to create and enact initiative to increase the net promotor score and consumer retention, leading to an estimated $6M in additional annual revenue.- Analyzed the design and capabilities of the current digital shelf and product pages resulting in the prevention of $18M in product returns and $800K in reverse logistics costs.- Developed and implemented new Omni-Channel capabilities to drive increased engagement throughout consumer journey being at activation through item pick-up.

Ann Arbor, Mi

- Developed online exposure strategy for FAAC’s digital assets, improving cyber footprint, social media reach, and consumer awareness, leading to sales increase of $200K.- Implemented RFID Technology into product logistic cycle to detect process bottlenecks, achieve end-to-end visibility leading to a 5% reduction in lead time.

Ann Arbor, Mi

- Spearheaded 8 category sourcing project with a net worth of $30M in purchasing assets, achieving 40% cost savings. - Negotiated product specifications to optimize design for assembly and manufacturing, increasing assembly efficiency by 100% and disassembly efficiency by 300%. - Streamlined shop-floor production processes to reduce product lead time, increasing the accuracy of production scheduling, and lowering labor costs by 43%. - Managed production of the first simulator at FAAC Inc. to achieve federal certification for flight training, breaking into a new market and leading to a $25.3M government contract. - Established new quality assurance test procedures for early identification of production defects, reducing final product errors by 17%.- Created product assembly guidelines to improve personnel training program directly leading to a 21% reduction in rework labor hours.

Ann Arbor, Mi

- Analyzed product capabilities in relation to consumer needs to develop insights, increasing project revenue 56%.

Master Of Business Administration (M.B.A.), Dual Concentrations Of Marketing And Supply Chain Management

Bachelor Of Science - Business Administration, International Business