Founded in 2009, Stroudinc is an eCommerce Consultancy focused in all areas of eCommerce including an extreme advanced emphasis in new customer acquisition and growth. Stroudinc operatesin the direct to consumer B2C & B2B clientele through 7, 8 and 9 figure run rate growth opportunities. For our clients, I operate within the following roles and responsibilities: CMO, CMO (Interim), Fractional CMO, Consultant, Adviser, Auditor, Educator, Board Member & Guide. My experience is vast. I have reviewed, managed, audited, negotiated and run more than 100K campaigns since 2007. I actively review/see more than $1 Billion in eCommerce revenues and more than $100M in advertising expenditures on a yearly basis. Few have the same measure of experience, in time, breadth or depth.I have operated and advertised in dozens of product/service based channels. Tech, Apparel, Food, Gaming, Events, Services, etc. I can successfully market and operate in the United States, Europe, UK, Canada, Australia, New Zealand and more. The work provided is housed across each capacity of development within a companies requirements, covering (1) The Mathematical Equation of the Business, (2) Marketing Channel Selection, (3) Marketing Positioning, (4) Systems & Architecture and (5) Politcal/Emotional Capital. Development is provided through each of the 4 stages of eCommerce/Online Marketing across (1) The establishment of the Market Position or Marketing Acceptance, (2) the Scaling/Rampaing within established "Benchmark Channels", (3) the implementation of "Cross Channel Expansion" and (4) the process of "Market Position Re-Definition". Each are incredibly critical to multi million dollar growth. My channel experience covers Google, Youtube, Facebook, Instagram, Paid Search, Social Media, TikTok, Influencers, Creative Development, Consumer UX/UI, Email Marketing, Affiliate Marketing and more...

To understand the greatness of Keto Chow and its amazing growth, its critical that you understand Chris and Miriam! They are some of the most amazing founders/owners I have ever had the pleasure to work with. Chris and Miriam’s first introduction to the ketogenic diet was when their oldest son started having seizures. As they followed the medical advice that was given to them, they were introduced to keto as a potential last-ditch effort to treat these seizures if medication was not successful.They finally found a medication that helped their son and all but forgot about the ketogenic diet until years later when Chris decided to lose weight.As they started keto (Chris first and then later Miriam), they quickly realized how effective it was (it was the only thing we tried that had any lasting effect on our health), but it was daunting and time consuming.After perfecting the formula, they found that friends and family were interested in this strangely-named meal. Pretty soon, they were mixing batches in their kitchen and shipping to fellow keto-ers across the country. They loved the taste, they loved that it kept them full, and they loved the way it made them feel and hence, Keto Chow was born! ---I have worked with Keto Chow since 2019. It has been an absolutely amazing journey and ride. Since our engagement the company has experienced millions in revenue growth. As Analyst and Auditor with responsibilities to guide, advise, educate, ideate and network on behalf of Keto Chow, I work closely with their AMAZING Chief Marketing Officer. My inputs touch on all advertising channels and all aspects of business development. Including, but not limited to the following:- New Customer Acquisition- Market Positioning- Channel Selection- Systems & Architecture- Creative Production- Investment Capital - And much, much more...

Having been involved with hundreds of brands, I've seen my fair share of AMAZING startups and ideas. Zealacare has the potential to rise quickly to into the upper echelon's of some of our greatest successes. In my role of CMO (Fractional/Interim via Stroudinc) I am extremely excited for our upcoming product/market launch. Here's the changing an entirely "old" market into a better form of personal care, healthcare and service. --NEW TO ZEALACARE? Zealacare is focused on restoring dignity to incontinence care through the introduction of wet-sensing technology. Our patented system offers instant notifications when a wet event has occurred, eliminating the guesswork and helping suffering loved ones eliminate many of the negative side-effects of urinary incontinence. We are striving to lead the market with our unique products while allowing family members and patients to regain purpose in their lives.

Working with Perk Energy has been a dream come true. Gary and Rena have shown an unwavering dedication to the design, improvement and evolution to the Perk Brand. Having a chance to contribute along the way has been spectacular. I have worked with Perk since September of 2021 and it has been a fantastic journey. As Analyst and Auditor with responsibilities to guide, advise, educate, ideate and network on behalf of Keto Chow, I work closely with their AMAZING Chief Marketing Officer. My inputs touch on all advertising channels and all aspects of business development. Including, but not limited to the following:- New Customer Acquisition- Market Positioning- Channel Selection- Systems & Architecture- Creative Production- Investment Capital - And much, much more...

Talk is cheap. Many brand's virtue signal, talk about setting the example, being a voice for good, but never follow through. Since 2012 the quiet professionals at Nine Line have put their time, money, and energy behind initiatives to set the example for our children to follow and have led from the front in the fight for the American way of life.In the military, the term Nine Line is a distress call. It is often the difference between life and death and symbolizes the trust our servicemen and women have for one another. As a company, we aim to offer our customers a platform to spend their hard-earned money on apparel that reflects their values and give them the chance to wear their beliefs on their sleeves. As a lifestyle brand, Nine Line aims to reinvigorate a sense of patriotism and pride in our country that has eroded within our society.At its core, Nine Line is a give-back organization, striving to give back to the military and first responder communities that fought and died for our freedoms. From first responders and military non-profits to disaster relief initiatives, Nine Line is committed to the ongoing support of charitable initiatives that better the communities they serve. --As a Consultant, Analyst and Auditor my role is to support the Owner / President / CMO in achieving rapid, sustainable, profitable growth. Our primary deliverable is business and revenue growth. I assist, ideate and guide marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - META (Facebook, Instagram, Pinterest, etc.)- PPC (Paid Search)- Analytics, Attribution and Analysis- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- And much, much more...

I have worked with Bernie's Best since 2020 and loved this amazing revenue growth experience!! Having Jim Finnigan at the helm has been an absolute joy and allowed us, as a brand, to really stretch our wings and try a variety of unique tactics that have empowered our growth. Bernie’s Best was founded by Jim & Christie Finnigan to address the need for a safe, comprehensive and healthy digestion support supplement for dogs that also makes life better for dog parents. The company’s namesake and motivation is Bernie, their 3-year-old Bernese Mountain dog. After experiencing the benefits of probiotics themselves, Jim and Christie began to serve Bernie a probiotic for his general health. Over time they also added fiber and enzymes supplements to help solve specific digestions issues Bernie was having. Bernie was feeling great, but Jim & Christie became frustrated with the cost, hassle and mess of having to buy and mix multiple single-ingredient digestive supplements. That’s when Jim and Christie decided to create their own comprehensive product that addresses the full spectrum of dog digestions needs into one, easy to use product.Their journey began with hours of research and development in the family kitchen and was fueled by the guidance of Ph.D. veterinary science researchers, formulation gurus and ingredient experts. The result is an optimal combination of natural fibers, prebiotics, probiotics and enzymes that promote healthy digestion, the foundation of a healthier dog.--As a Consultant, Analyst and Auditor with responsibilities to guide, advise, educate, ideate and network on behalf of Bernie's, I work closely with their team. My inputs touch on all advertising channels and all aspects of business development. Including, but not limited to the following:- New Customer Acquisition- Market Positioning- Channel Selection- Systems & Architecture- Creative Production- Investment Capital - Branding- And much, much more...

We use storytelling, humor, and other key ingredients to create social videos that sell products. As Director of the Consultancy Division of Harmon Brothers, the Provo, Utah-based ad agency behind the most viral ads in internet history, I primarily focus on preparing our clients and their eCommerce architecture for the incredible ads that have collectively driven more than 1 billion views, over $300 million in sales, and revolutionized the way products are marketed. We have produced internet advertising blockbusters including Squatty Potty, Purple, Chatbooks, FiberFix and Poo~Pourri. ----As head of the Consultancy division, I spearhead all audits, analysis and client preparation related to the eCommerce or online advertising, undertaken by a client, that may be affected by the videos we produce. In this role we review the following: 1. Business Positioning2. Creative Architecture3. Channel performance: Facebook, Instagram, Programmatic, Affiliate, Email, PPC, Blogger/Influencer, Press and so on. We review billions in eCommerce on a yearly basis and prepare our clients to succeed based on proven methods. Our success ratios are exceptionally high. I consider myself lucky to be a part of such an incredible team.

Rapid response urine progesterone test for ovulation and pregnancy monitoring. Don't just predict ovulation, Proov it!Proov rapid response urine progesterone test strips empower women to know more about their cycles. Current in home, rapid response tests measure hormones in the first half of the menstrual cycle that are predictive of ovulation – LH, FSH, and Estrogen. But Proov tests enable a more complete picture by measuring progesterone, a hormone critical to conception and pregnancy and the ONLY hormone that allows women to confirm that ovulation has occurred. Don’t just predict ovulation. Proov it! ---I have enjoyed partnering with this excellent team! We work well together, and we are making progress and seeing success in our initiatives. Looking forward to some exciting things in the upcoming year!As the eCommerce and Business Positioning Analyst, my role is to drive marketing strategy and achieve rapid, sustainable, profitable growth. Working closely with the Chief Marketing Officer, I strategize, consult, and guide all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following:- Social Media (Facebook, Instagram, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration- Multivariate Site Testing- And much, much more...

"Build the best product, know every supplier, cause no unnecessary harm, and serve the customer always."This has always been the Cozy Earth mission. Focused on producing the best Bamboo Bed Sheets that operate at the perfect temperature, with superior softness and a premium quality, their product stands apart from the rest. With insanely high customer satisfaction reviews, this company proves its worth. ----As the eCommerce and Business Positioning Analyst, my role is to support the Owner / President in achieving rapid, sustainable, profitable growth. I act as a "Lead" in all marketing, eCommerce, Media Buying and Data Analysis activities. My primary deliverable is business and revenue growth. I architect all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - Social Media (Facebook, Instagram, Pinterest, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- And much, much more...

Confidence and wellness start with good posture. Get an impressive posture and a strong back by training with the UPRIGHT GO. This product has incredible distribution in Apple, Amazon and direct online. ---Simply put, talk about a product we all need! As the eCommerce and Business Positioning Analyst, my role is to support the Chief Marketing Officer (CMO) and Director of eCommerce in achieving rapid, sustainable, profitable growth. I consult, educate and guide on all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - Social Media (Facebook, Instagram, Pinterest, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- And much, much more...

Live Therapeutics for Better Life. Formulating digital therapies, one person at a time.DarioHealth Corp. is a leading Global Digital Therapeutics (DTx) company revolutionizing the way people with chronic conditions manage their health. By delivering personalized evidence-based interventions that are driven by precision data analytics, high quality software, and personalized coaching, DarioHealth has developed a novel approach that empowers individuals to adjust their lifestyle in a unique and holistic way.---Stroudinc and Dario Health are off to a great start in our partnership! Without giving away the “secret sauce,” I can only say we are working on some new initiatives and improvements that will surely lead to growth and success!As the eCommerce and Business Positioning Analyst, my role is to drive marketing strategy and achieve rapid, sustainable, profitable growth. Working closely with the SVP of Marketing and Business Operations as well as the Growth Manager, I strategize, consult, educate and guide all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following:- Social Media (Facebook, Instagram, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration- Multivariate Site Testing- And much, much more...

The perfect gift for a loved one!Skylight is a touch-screen photo frame you can update by email from anywhere. There's no better way to put a smile on mom or grandma's face than to share a special photo -- perhaps a glimpse of your kids playing, or a magical moment from your exotic vacation adventure! Skylight was designed from the start to connect the digital and non-digital worlds, and to bring together families that might be many miles apart. We believe Skylight will change the way families, friends, and organizations share their stories, and hope you love this product as much as we do! ---What a great team and product! There’s a reason Skylight has been featured in Wired, Fox, Today and Glamour. So proud to be a part of Skylight’s success!As the eCommerce and Business Positioning Analyst, my role is to drive marketing strategy to achieve rapid, sustainable, profitable growth. I strategize, consult, educate and guide on all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following:- Social Media (Facebook, Instagram, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration- Multivariate Site Testing- And much, much more...

Own your temperature.Cool down or warm up at the press of a button. We all experience temperature differently. Shouldn’t it be on your terms? The Wave Bracelet finally gives you control. The Wave cools or warms your skin. When you’re uncomfortable, just press. The battery-powered bracelet instantly cools or warms the temperature-sensitive skin on the inside of your wrist.---I always love working with tech companies! The Wave has been featured in Fast Company, Time, and Wired. During my time working with EMBR, we learned a lot and celebrated a lot of success.As the eCommerce and Business Positioning Analyst, my role was to work closely with the COO and VP of Marketing to drive marketing strategy and achieve rapid, sustainable, profitable growth. I strategized, consulted, tested, educated and guided all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following:- Social Media (Facebook, Instagram, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration- Multivariate Site Testing- And much, much more...

Jiobit is the world's smallest and longest lasting tracking solution. With a smart tag and smartphone app, parents can find their kids anywhere: Indoors, outdoors, in over 150 countries and even in multi-level buildings.With up to two months of battery life and a durable and discreet design, Jiobit is the world's smallest cellular product. The mobile app (run through a wireless subscription service) offers the most comprehensive set of monitoring and notification features available on the market. Overall, the Jiobit experience gives parents peace of mind while allowing kids to be kids.The Jiobit team is comprised of seasoned engineers, designers, and marketers with a history of building innovative and disruptive consumer products and businesses. The team has logged a combined 150 patents from previous endeavours and developed and shipped products selling in the millions worldwide. We are proudly headquartered in Chicago, with a development center in Silicon Valley.----I love this team! I love the growth we've had thus far and so excited for the future! As the eCommerce and Business Positioning Analyst, my role is to support the Chief Marketing Officer (CMO) and Director of eCommerce in achieving rapid, sustainable, profitable growth. I act as a "Lead" in all marketing, eCommerce, Media Buying and Data Analysis activities. My primary deliverable is business and revenue growth. I present, run, manage and implement all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - Social Media (Facebook, Instagram, Pinterest, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- And much, much more...

Reconnect. Find Freedom.Covenant Eyes can help you quit porn for good. Our Accountability-based service is safe, secure and proven effective at helping members overcome porn addiction.---I’m so proud to work with Covenant Eyes! This team works hard to transform the lives of their customers. We’ve seen exponential growth over the time we’ve been working together. I’m proud of the success we’ve already experienced in our partnership, and I look forward to more to come!As the eCommerce and Business Positioning Analyst, my role is to drive marketing strategy and achieve rapid, sustainable, profitable growth. Working closely with the Sales and Marketing Manager, I strategize, consult, conduct tests, educate and guide all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following:- Social Media (Facebook, Instagram, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration- Multivariate Site Testing- And much, much more...

What a fun brand! Susan Petersen (Founder of FreshlyPicked.com) made waves in 2009 when launching Freshly Picked. She continues to lead an incredible team and product line. In an age of "fast and cheap", its awesome to see a high quality, uniquely designed products, continue to grow in popularity and sales. -----As the VP of eCommerce, Shareholder and Father, I lead all marketing, eCommerce, Media Buying and Data Analysis activities. My primary role is that of revenue growth through eCommerce. I run, manage and implement all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - Social Media (Facebook, Instagram, Pinterest, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- And much, much more...

Explore with Karoo. We are a team of dedicated engineers, creators and doers with a passion for athletics and cycling. We believe athletic striving builds character and community. We believe that getting more folks on bikes more often improves lives and the world we share.Karoo augments your cycling experience with sophisticated GPS navigation and real-time ride data. Need even more data? Connect sensors via ANT+ or Bluetooth to track your heart rate, cadence, and power output with clear numbers or beautiful graphs. With an Android operating system and frequent software updates, Karoo constantly evolves to meet your needs.---My time with Hammerhead has been quite a ride! We are experiencing exponential growth, and look forward to even more success in the upcoming year.As the Director of eCommerce and Business Positioning, my role is to work closely with the SVP of Operations to drive marketing strategy and ad buying to achieve rapid, sustainable, profitable growth. I strategize, direct, run, manage and implement all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following:- Social Media (Facebook, Instagram, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration- Multivariate Site Testing- And much, much more...

As the Director of Digital Commerce and Strategy, I head up all ad spend activities and implementation. This includes channel management across the following: - Online Advertising- Social Media- Affiliate Marketing- Paid Search- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- eCommerce Marketplaces (such as Amazon)----HAMMERHEAD | We are a venture-backed technology company founded in 2013 in New York City bringing together a tightly knit team of passionate cyclists, pioneering engineers, and gifted designers, spearheading the issues of safety for cyclists with award-winning solutions. OUR MISSION | To create the finest '​in ride'​ experience for smarter, safer cycling worldwide using cutting-edge technology and intuitive design to provide the best navigation, optimize performance and provide beautiful data visualization to the community. KAROO | Coming soon! HAMMERHEAD ONE | The first product of its kind, a re-imagined navigation device uniquely designed for cyclists, guiding you safely along the best possible route, anywhere, anytime.

Willow is a complete re-imagining of the breast pump - it is the only all-in-one breast pump that fits in a bra. Willow is mobile, discreet and gives moms their hands back. Willow cuts the cords and banishes dangling baby bottles so busy multi-tasking moms can pump wherever the day takes them. Willow is a whole new pumping experience and it is going to change the game for women everywhere.----Wow! I mean wow! Look, if you've never had a spouse, partner, friend or acquaintance have the need to use a breast pump, you won't get it! But, having had 5 of my own children with my wife having to pump each time, I DO get it. As the eCommerce and Business Positioning Analyst, my role is to support the Chief Marketing Officer (CMO) and Director of eCommerce in achieving rapid, sustainable, profitable growth. I act as a "Lead" in all marketing, eCommerce, Media Buying and Data Analysis activities. My primary deliverable is business and revenue growth. I present, run, manage and implement all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - Social Media (Facebook, Instagram, Pinterest, etc.)- Paid Search- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- And much, much more...

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold in 2004. Tart launched with the goal of creating a timeless collection that would enhance a women’s natural radiance and confidence while transcending her from day to night with ease. Tart uses the highest quality fabrics and one-of-a-kind prints to create an effortlessly modern look inspired by the adventurous Northern California lifestyle. ----Tart stands apart, uniquely, as a true "hidden gem". Having been sold through hundreds of stores across the US including Nordstrom, Saks 5th Avenue and more, its eCommerce expansion has just begun. As the eCommerce and Business Positioning Analyst, my role is to support Jamie and Dana Finegold in achieving rapid, sustainable, profitable growth. I act as a "Lead" in all marketing, eCommerce, Media Buying and Data Analysis activities. My primary deliverable is business and revenue growth. I present, run, manage and implement all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - Social Media (Facebook, Instagram, Pinterest, etc.)- Paid Search (PPC)- Programmatic Ad Buying- Lead Generation- Blogger/Influencer Partnerships- Affiliate Marketing- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- And much, much more...

We make beautiful shoes and only sell them directly to you. With Taft, you get the highest quality possible without paying a premium. We searched for the best shoe factories in the world and found them in Spain and Portugal. Our factory has a long history of producing some of the best footwear in Europe. With access to the highest quality raw materials and best artisans in the world, there is no better place to make shoes.Our craftsmen were born into shoe-making families and have been doing this their whole lives. This is their art and they love what they do. Our factory team is family.-----MY ROLE:As the eCommerce analyst and Chief Marketing Officer, I direct and manage all eCommerce activities for our direct to consumer business. I manage the following: - Online Advertising- Social Media- Paid Search- Email Marketing- Display Advertising- Affiliate Marketing- Blogger & Influencer Relations- eCommerce Marketplaces- Print Advertising- and much, much more...----If you think you can be of assistance to myself and Taft, please feel free to reach out.

The Owlet Baby Monitor is designed to alert parents in case their baby/infant stops breathing. It is designed to save lives. Too many needless deaths occur due to SIDS, asphyxiation and other related issues each year. Our mission, our design, is to stop those from happening through this wireless Smart Sock. The Owlet Baby Monitor uses hospital grade technology in order to monitor an infants oxygen level, heart rate, skin temperature, movement patterns and more, all with the objective of alerting the parent in case the child has stopped breathing. -----As the Director of all eCommerce areas for Owlet, I lead all strategy and implementation within ad spend activities for Owlet, including but not limited to the following: - Online Advertising- Social Media- Affiliate Marketing- Paid Search- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- eCommerce Marketplaces (such as Amazon)- Print Advertising, etc. BOTTOM LINE:• CES Award Winner• At launch (Oct 25th, 2015), brand was trending at less than $600k per year• At completion, brand trending is above $20M per year (April '16)• 46 million Social Engagements in six months• Launched Blogger/Influencer Content Product Strategy• TheBump Award Winner• 51% growth, in first 6 weeks of work starting in Feb. 17'• Decrease in CPA by more than 50% in first six weeks of work in 17'

As the Director of Digital Commerce and Strategy, I head up all ad spend activities and implementation. This includes channel management across the following: - Online Advertising- Social Media- Affiliate Marketing- Paid Search- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- eCommerce Marketplaces (such as Amazon)----Marine Products Pro Shop has been in business since 1971. We are the original water sport pro shop located in Salt Lake City, Utah. Surrounded by water within 10 minutes of the Salt Lake Airport..We have one Marine Products location: The Mother store @ 949 West 1700 South In Salt Lake City, Utah 84104 801-973-4017. We stock what we sell and very seldom need to drop ship from factories like so many other e-commerce sites do.Marine Products has received the coveted WSIA Dealer of the Year Award 3 times in the past 6 years. And 2009 Promotional Dealer of the Year. This medal of honor is awarded only to dealers that excel in customer service, support the water sports industry, are active in teaching and promoting safe boating, promote the sport of wakeboarding and watersking, and actively sponsor watersport events and clinics through out the year.Additionally, Marine Products sponsors 4 WakeBoard schools that teach the beginning Grom to the Advanced Outlaw dude, All pulled behind the newest Supra, and Moomba Wake and Water ski Boats.In just 6 short years, Marine Products has become one of the top Supra, Moomba Alumacraft Premier Pontoon boat dealers in the county. Customer service, inventory selection, honesty, and our Knowledgeable Sales Staff has made us the top water sport pro shop in the states.Our average employee has been with us over 20 years. Combined sales staff experience is over 150 years.

Owlet Baby Care is a life changing opportunity for me. It has allowed me to directly impact the lives of thousands of parents with newborn children. The Owlet Baby Monitor is designed to alert parents in case their baby/infant stops breathing. It is designed to save lives. Too many needless deaths occur due to SIDS, asphyxiation and other related issues each year. Our mission, our design, is to stop those from happening through this wireless Smart Sock. The Owlet Baby Monitor uses hospital grade technology in order to monitor an infants oxygen level, heart rate, skin temperature, movement patterns and more, all with the objective of alerting the parent in case the child has stopped breathing. -----As the VP of Marketing, Shareholder and Father, I lead all marketing activities in all aspects of the business. My primary role is that of revenue growth through marketing and sales management. I run, manage and implement all marketing initiatives across all forms of advertising mediums. Including, but not limited to the following: - Online Advertising- Social Media- Affiliate Marketing- Paid Search- Display Advertising- Email Marketing- Co-Registration,- Multivariate Site Testing- eCommerce Marketplaces (such as Amazon)- Print Advertising, etc. BOTTOM LINE:• At launch (Oct 25th, 2015), brand was trending at less than $600k per year• At completion, brand trending is above $20M per year (April '16)• 46 million Social Engagements in six months• Launched Blogger/Influencer Content Product Strategy• TheBump Award Winner - CES Award Winner -

FiveCentShine was such an incredibly awesome experience for me. Launched in 2009, my team and I worked on more than 160 businesses, having exponentially grown more than 60 of them through marketing and marketing management. Having operated in the Agency/Affiliate Network spaces, we assisted in dozens of marketing channels, some of which are as follows: - Social Media Advertising- Affiliate Marketing- Email Marketing- Affiliate Programs Management (for Affiliates)- Mobile Advertising- Paid Search Marketing- Search Engine Optimization- A/B - Multivariate Testing, Optimization- Database Monetization, Management- Much, much more.

This position was one of the most challenging and knowledge rewarding experiences of my career. As General Manager the strategic task at hand was great as we found ourselves redefining and reconstructing the business from the ground up. Employee roles, departments, services, brand and more were all reviewed and evaluated. BUSINESS SUMMARY: OfferWeb.com is an Affiliate Network within the Affiliate Marketing industry. Founded in 2003 this firm has serviced clients like AARP, Dish, Comcast and more. Previously located in Salt Lake City, UT this firm is now located in Ft. Lauderdale, FL. BOTTOM LINE:• Decreased operating costs by 50% in 4.5 months• Replaced nearly 800k in lost advertiser earnings (per month)• Launched agency division• Increased company exposure through re-defined company branding. • Established marketing initiatives via Twitter, LinkedIn, industry conventions and Facebook. • Created partner referral program. • Increased production through new production processes and system backbones. • Constructed partner reporting tool. • Established financial and performance reports. • Increased client support services such as design and programming. • Solidified management to shareholder communication• Increased employee efficiency through employee training, re-defined compensation agreements, consistent management and employee performance reviews.RESPONSIBILITIES INCLUDED:• Management of Advertiser division• Management of Affiliate division• Management of Accounting division • Management of HR division• Management of Sales support division• Management of marketing initiatives CONVENTIONS ATTENDED:• Affiliate Summit West, Las Vegas, NV - January 2009• Leads Con , Las Vegas, NV - February 2009• Ad-Tech , San Francisco, CA - April 2009• Affiliate Summit East , New York, NY - August 2009• Ad-Tech , New York, NY - November 2009

ShopAtHome was my first intensive foray into the Affiliate Marketing & Online Advertising realm. I was very privileged to have had the chance to start it with ShopAtHome. The management at ShopAtHome was fantastic. My favorite line from this experience went like this:"If you tell me what must be done and I ignore it, it's my fault. If you choose not to tell me and our objectives are not met, it's yours". - Marc BraunsteinMy role was to manage all the day to day Affiliate Network negotiation, campaign acquisition, sales and marketing to our business partners. Daily statistics monitoring, campaign setup process refinement & consumer site usage analysis was integral.BUSINESS SUMMARY: Belcaro Group has been in business for over twenty years. Initially started as a catalog lead generation business, Belcaro Group mainly operates a Super Affiliate Website for the online shopping industry. To visit the site, go to www.shopathome.com. BOTTOM LINE: • Managed 3 million per year in affiliate revenues• Grew managed accounts 500% (17/18 months of growth)• Managed 200-300 Affiliate Networks• Reviewed, negotiated on and managed 25,000+ campaigns• Increased total company revenue by more than 25%RESPONSIBILITIES INCLUDED:• Affiliate Network Account Sales and Management• Advertiser Account Sales and Management • Advertiser Campaign Negotiation & Performance Analysis • ShopAtHome.com Consumer Acquisition Campaign Negotiation & Distribution• Media Placement Planning, Negotiation & Sales• Campaign Process Loading Refinement & ManagementCONVENTIONS ATTENDED:• Affiliate Summit East, Miami, FL - July 2007• Ad-Tech, New York, NY - November 2007 • Affiliate Summit West, Las Vegas, NV - January 2008 • Ad-Tech, San Francisco, CA - April 2008• Affiliate Summit East, Boston, MA - August 2008• Ad-Tech , New York, NY - November 2008

BlazeXchange was a division I worked within while at ShopAtHome.com.I aided in the creation and initiative of this particular firm in order to increase the distribution capacity of our internal Affiliate Marketing campaigns. This setup also allocated us many different advantages when doing business directly with advertisers. (Payout increases, direct campaigns, exclusive campaigns, etc.)My responsibilities and results are largely in the same silo as what is found under the ShopAtHome experience (which has been re-summarized below).My role was to manage all the day to day Affiliate Network negotiation, campaign acquisition / negotiation, sales, and marketing to our business partners. Daily statistics monitoring, campaign setup process refinement & consumer site usage analysis was integral.These partners consisted of over 200-300 affiliate networks and merchants looking for increased consumer traffic to their landing pages and websites. BUSINESS SUMMARY: Belcaro Group has been in business for over twenty years. Initially started as a catalog lead generation business. BOTTOM LINE: • Managed 3 million per year in affiliate revenues• Grew managed accounts 500% (17/18 months of growth)• Managed 200-300 Affiliate Networks• Reviewed, negotiated on and managed 25,000+ campaigns• Increased total company revenue by more than 25%RESPONSIBILITIES INCLUDED:• Affiliate Network Account Sales and Management• Advertiser Account Sales and Management • Advertiser Campaign Negotiation & Performance Analysis • Consumer Acquisition Campaign Negotiation & Distribution• Media Placement Planning, Negotiation & Sales• Campaign Process Loading Refinement & ManagementCONVENTIONS ATTENDED:• Affiliate Summit East, Miami, FL - July 2007• Ad-Tech, New York, NY - November 2007 • Affiliate Summit West, Las Vegas, NV - January 2008 • Ad-Tech, San Francisco, CA - April 2008• Affiliate Summit East, Boston, MA - August 2008• Ad-Tech , New York, NY - November 2008

Alexander's was a fantastic firm for multiple reasons. First, The printing industry has taken a definite "beating" due to the digital age. Unlike many firms that have sought to run away or simply ignore the advance of technology, they embraced it and have sought continually to combine their uniquely developed software with high quality printing.Second, their service and quality was and always has been its primary focus. While working there it was always the #1 focus to get the job done right and on time. Specifically, we were known to get jobs done in turn-around times less than 24 hours. BUSINESS SUMMARY:Alexander’s is a privately owned company about 45 minutes south of Salt Lake City. Initially started by Jeff Alexander in 1979 they have become an industry-leader in digital printing. Alexander’s is an impressive state of the art printing plant and has the ability to handle almost any print request from very small to amazingly large! Some of its impressive client list consists of Franklin Covey, Intermountain Health Care and more. BOTTOM LINE: • Opened new revenue channel via book publishers• Drove new channel revenues that hit 35k (from $0, and 0 accounts) per month within first 5 months. • Worked with Digital, Offset & Large Format printing technologies. • Created/Spearheaded partner content site highlighting printing knowledge and content. RESPONSIBILITIES INCLUDED: • Publisher Account Management, Marketing & Sales• Partner Printing Site Content Acquisition & Development• Printing Project "Spec'ing" • Franchise Printing Software Sales & Marketing• Job MGMT (In Conjunction With Project Manager)CONVENTIONS ATTENDED:• International Franchise Association Annual Convention, Las Vegas, Nevada, 2007

Honestly, this position was one of my favorite positions ever! My responsibility consisted of managing the marketing and sales to over 300 retailers and retail chains. These chains consisted of firms like Costco, Wal-Mart, Barnes & Noble, "Mom & Pop" shops and more. Because I was on the front line and hearing product feedback, I was able to actively participate in product development and its successful follow through, promotion and sales.Further, many unique opportunities were afforded to me by Management. I was able to dive into the "inner workings" ranging from financials, development of the products and sales. This is one of the only times in my career that I have been able to see "full integration" throughout an entire firm. A vary rare treat.BUSINESS SUMMARY:Foundation Arts is a DBA company under the umbrella of Repartee / Frameworks Galleries. Its purpose is to act as a publishing and distribution arm in the art and book publishing industry. It's contacts and content came from artists like Liz Lemon Swindle, James Christensen, Simon Dewey, Chris Young, Greg Olsen, Kenneth Cope and more. BOTTOM LINE: • Grew yearly account revenue from $30K per year to $500K per year• Signed large corporate clients that included Costco, Barnes & Noble and Borders• Grew convention sales for 3 consecutive years (100%+ growth per year, year over year)RESPONSIBILITIES INCLUDED:• National Retailer Account Management (300+ accounts)• New Product Development• Product Pricing, Marketing & Sales• Artist Signing Event Planning & Negotiation• New Product Development, Pricing, Marketing & Sales• Retailer Staging Concept Development• Retailer Account Email, Fax & "Snail Mail" Marketing ManagementCONVENTIONS ATTENDED:• LDSBA August 2003, Salt Lake City, UT • LDSBA August 2004, Salt Lake City, UT • LDSBA August 2005, Salt Lake City, UT