Marketing Manager
Melbourne, Victoria, Australia
As the Marketing Manager for Areal Property Group, I oversee marketing activities, events, and campaigns across our four office locations, focusing on growth, brand visibility, and audience engagement.A key achievement has been leading the redesign and launch of our new website. Collaborating with developers, designers, and content creators, we developed a user-friendly platform that significantly improved our online presence and engagement.I also spearheaded the implementation… Show more As the Marketing Manager for Areal Property Group, I oversee marketing activities, events, and campaigns across our four office locations, focusing on growth, brand visibility, and audience engagement.A key achievement has been leading the redesign and launch of our new website. Collaborating with developers, designers, and content creators, we developed a user-friendly platform that significantly improved our online presence and engagement.I also spearheaded the implementation of a new sales listing proposal system, streamlining our sales processes and introducing consistent, high-quality content, boosting our sales team's efficiency and success rate.Managing our social media strategy and growth, I expanded our presence across 10 platforms. By developing tailored content and engagement strategies, we significantly increased our followers and engagement rates, driving more traffic to our listings and website.Enhancing our email direct marketing (eDM) campaigns through data-driven analysis and segmentation, I increased open rates by 20% and decreased unsubscribe rates by 2%, reflecting a deeper understanding of our audience's preferences and a more personalised approach.Leading a team of creative individuals, we introduced new marketing initiatives, including engaging sales hype videos, refined sales marketing materials, and improved standard operating procedures (SOPs). These innovations enhanced our marketing efforts and contributed to a more efficient workflow.At Areal Property Group, I foster a collaborative and innovative environment where creativity and strategic thinking drive marketing success. Continuously seeking new opportunities to improve and adapt, I ensure our marketing initiatives support the company's growth and goals. Show less