Saint Paul All Ready for Kindergarten (SPARK) is an effort by a broad coalition of education, business and civic leaders to ensure that early learning is accessible to all children in Saint Paul.

Supervised Ticket Office Manager, Performance Manager, and Facilities and Events Director. Reviewed contracts for facility rental and hiring of independent contractors (actors, design team, director). Created weekly payroll reports for AEA (Actors Equity Association) and authorized payments. Worked with the Executive Director and Senior Leadership team in budgeting process, managed general ledger (SAGE), cash flow, banking relationships, monthly bank reconciliations. Prepared, analyzed and presented financial statements on a bi-monthly basis to the Finance Committee and Board of Directors. Prepared financial reports for funding constituents.

Reduced payables from $385,000 to $130,000. Processes weekly and bi-weekly payroll through ADP. Oversee the administration of insurance policies (employee health, general liability/property, workers compensation, directors and officers) while maintaining relationships with insurance providers. Managed Accounts Payable and Receivable in addition to Human Resources. Tax reporting and filing. Successfully navigated Audits 2020 and 2021 with outside accounting firm (CLA) and coordinate annual 990 tax filings. Managed finances through global pandemic and negotiated mutually beneficial financial settlements and payment plans with vendors. Successfully applied for and received two Paycheck Protection Program forgivable loans and SVOG (Save Our Venues Grant) federal funding totaling nearly $1 million.

Organizational leader working in partnership with the Artistic Director of Minnesota's LGBTA chorus; emphasis on development (individual donor cultivation, grant oversight and overall fund development), marketing and PR (strategy, planning, and implementation), financial management (cash flow, budgeting and contracting), and strategic direction. • Secured One Voice’s First NEA grant of $10,000 from the Challenge America program.• Managed major Knight Arts Challenge Grants for outdoor production of “Pirates of Penzance” at Raspberry Island and national Transgender Voices Festival at Macalester College.• Increased ticket sales in first year for both Ordway concerts.• Increased concert program ad sales by 70% in first year. • Increased planned gifts and major gifts. Increased number of donors by 12%• Doubled Showtune Showdown (major fundraising event) revenue with increased ticket revenue and sponsorships.• Implemented first ever season ticket campaign.• Managed and worked with Operations Coordinator, contract grant writer, freelance designers, photographers, printers and other vendors on a paid and pro bono basis.

Responsible for developing, directing, implementing and evaluating comprehensive marketing, communications, branding, audience development, and fundraising strategies. •Increased season ticket sales by 33% in two years, retained and sustained increased growth.•Tripled yearly advertising revenue for concert programs.•Earned $30,000 grant from Arts Learning Xchange to create and implement two-year marketing plan with input from nationally known arts marketing coach. TCGMC served as a case study for the Wallace Foundation.•Principal grant writer.•Works with Executive Director and U of M Tickets and Events to determine ticket pricing, discounting and scaling of the hall to maximize attendance and revenue.•Maximized expertise with Conversify consultants to lead social media marketing plan and style guide.•Gathered and analyzed data to measure marketing communications outcomes to enhance future marketing strategies and communications plans: attendance and sales reports, Google analytics, actual to budget reports, Facebook and Twitter traffic reports and increased fans/followers.•Directs implementation of surveys and data collection to gain patron feedback and insights, measure satisfaction and analyze success of marketing tactics to best grow audiences. •Drove synergistic partnerships with media outlets and community nonprofit organizations; cross-pollinating audiences, promoting TCGMC’s community value and raising goods and awareness for partner organizations.•Develops and stewards TCGMC’s brand, including the development of a style sheet including key messages and graphic standards.•Manages and works with freelance designers, photographers, printers and other vendors.•Works with Executive Director to manage web design and usability, utilizing freelance website manager/designer. • Principal liaison to the Marketing and Development Committees of TCGMC’s Board of Directors.• Stays up to date on current events and trends affecting the marketplace.

Responsible for leading the community service, charitable giving, and public relations efforts for radio stations KQRS, 93X, Drive 105, and Radio Disney. Worked internally with Marketing/Promotions, Programming, and Sales and externally with non-profit, charitable organizations for media sponsorship in support of local fundraising events. Donated $6 million in air time to help raise a total of $8 million in revenue for organizations including (but not limited to): MS Society, Open Arms of Minnesota, Muscular Dystrophy Association, Animal Humane Society, American Diabetes Association, and Friends of the Mississippi River.Formed charity committees and led charitable initiatives with staff. Served as community liaison and spokesperson. Scheduled and wrote public service announcements and scheduled public affairs programs. Filed quarterly reports in the Public File in compliance with FCC regulations. Wrote the internal staff newsletter.

Responsible for building future audiences for the performing arts through managing education programs including booking, marketing, presenting and evaluating performing artists. Worked closely with artist management representatives to book artists for the Applause! series. Increased education initiatives in conjunction with the Civic Center’s Broadway series. Created a strategic plan for the Applause! education series. Developed marketing plan and established and managed an annual budget. Assisted Development Department to obtain funding for education programs. Facilitated meetings with teachers and school administrators to receive input regarding Applause!

Responsible for managing activities related to the development (concept, layout design, writing and editing), production, and distribution of publications and marketing materials.Developed and maintained timeline for publications including all brochures, playbills, and other collateral materials such as handbills, flyers, postcards, invitations, folders and signage. Worked closely with graphic designers, staff, national press representatives, artist management representatives, and outside vendors to coordinate project activities and ensure timely production. Contracted print and production vendors. Participated in and coordinated proofing process of materials. Coordinated receipt of press kits and media materials. Maintained all inventory files and archived past performance materials.

Responsible for implementing marketing details for both the Broadway Theater Season and multi-cultural performing arts series featuring theater, music, and dance from around the world.Produced broadcast materials, and trafficked broadcast, print, and creative materials. Requested marketing collateral from national press representatives. Assisted media relations and tracked sales figures. Purchased targeted media print space and broadcast time. Negotiated with Account Executives for best possible rates and placement. Prepared advanced marketing reports, tracked billing, and maintained marketing budgets. Coordinated details for various special events and promotions. Prepared marketing settlements for various engagements and conducted competitive analysis in the marketplace. Wrote and edited copy. Maintained and updated marketing contact databases, theatrical and media files.