Christopher Taylor Email & Phone Number

Bend, Oregon, Us

As a Fractional Marketing Consultant for over 20 years (before the term was used!), I provide marketing services, from go-to-market planning to hands-on implementation. I bring a breadth of experience and perspectives to deliver innovative strategies and tactics that stand out in a noisy world. Whether it's growing revenue, acquiring customers, reducing costs, or enhancing brand awareness, I am passionate, positive, and results-oriented.My approach is deeply collaborative, working with clients as partners to achieve business objectives. If a strategy doesn't fit with your goals, it doesn't fit with mine.I bring experience spanning sales and sales management, product marketing, and corporate marketing across B2B and B2C companies, from startups to public companies.

Montvale, Nj, Us

Drove all marketing planning and demand generation execution for SHARP's Global Innovation Solutions Division. Our product was GuestView Guide, a wall-mounted digital concierge for the vacation rental industry. Efforts included:o Managed budget and marketing plan ongoing.o Managed exhibiting and presenting at over 60 events.o Implemented HubSpot CRM, managed day-to-day, trained and supported sales team on use.o Managed 35 strategic partnerships with other industry vendors and associations to expand our awareness. Presented on multiple webinars with key partners.o Wrote blog posts, case studies, and two articles published by the Vacation Rental Management Association and VRM Intel.o Provided daily support to the sales team by writing product demonstrations, training on objection handling, providing competitive analysis, and setup demonstration accounts, created competitive analysis, and created marketing collateral including ROI and product fact sheets.o Created and executed targeted email marketing and lead nurture campaigns.o Developed a Customer Success program to ensure success of new customers, retention, and expansion.o Collaborated with and supported all functional areas including sales, product development, UX, research, and more.KEY RESULTS INCLUDE:o Sold over 4,500 GuestView Guide digital concierge devices into the market.o GuestView Guide awarded Best Consumer Product in 2022 and Most Innovative Product in 2023.o Authored articles published in the Vacation Rental Management Association magazine and VRM Intel magazine.

I oversaw all aspects of marketing for this B2B biotech company, the world's first robotic cloud laboratory platform.o Demand generation through Google Adwords, digital advertising, events, content marketing, social marketing, email marketing, website development, SEO, and partnerships.o Public relations including announcements of a $10 million licensing deal with Ginkgo Bioworks, multi-year licensing agreement with Eli Lilly and Company, and a $10 million award from the Department of Defense.o CRM (Hubspot and Salesforce).o Worked with recruiting team to promote Transcriptic to prospective job candidates.KEY RESULTS INCLUDE:o Generated press coverage in Forbes, The Economist, Science Magazine and more.o Developed article that was chosen for publication in the SLAS “IoT in the Laboratory” scientific technology journal.

Kaltenkirchen, Germany, De

Led demand generation, channel marketing, product marketing, and commercial marketing in the U.S., Canada and Latin America for Yuneec, a leading consumer and commercial drone manufacturer. Responsibilities included:o Managed > $2 million MDF budget with Best Buy and other key consumer electronics retailers; managed presence on Amazon; jointly developed channel marketing promotions with partnerso Instrumental in helping close agreement with Costco, launching product and POP display placement in 280 Costco warehouses with expansion to 500o Created and rolled out POP display and retail video to 1,035 Best Buy storeso Drove integrated demand generation strategy for social channel content, Facebook advertising, SEM with AdWords, retargeting, YouTube advertising, landing pages, SEO and web analyticso As an Intel Portfolio Company, managed the Intel partnership including co-marketing and Intel / Yuneec In-Store Experiences at 50 Best Buy storeso Managed yuneec.com and webstore. Used Google Analytics and Hotjar to make content and information architecture improvementsKEY RESULTS INCLUDE:o Increased Amazon monthly sales by 691% through overhaul of product listings and effective AMS campaignso Executed demand generation plan that decreased cost per lead 77%, increased conversion rate 272%, exceeded lead goal by 21% and reduced outside agency costs 40%

Los Altos Hills, Ca, Us

Drove demand generation and product marketing for Artkick, an Android and iOS app startup for consumers to cast fine art images and stunning photographs to their televisions. o Planned and executed SEO, social marketing, public relations, website development, and app store optimizationso Led customer engagement initiatives including nurture marketing / email marketingo Helped drive product development roadmapKEY RESULTS INCLUDE:o Grew subscriber base to over 40,000 registered users and over 100,000 downloadso Created Kickstarter campaign for digital frame that achieved 30-day goal of $50,000 in less than 48 hours

Led marketing for this B2B SaaS application startup for eBay, Amazon, and Etsy marketplace businesses.o Planned and executed SEM, SEO, advertising, social media marketing and other demand generation strategieso Led customer experience and success efforts to expand usage of our products and increase retentiono Led business development, driving co-marketing with major companies in the space including eBay, Stamps.com, GoDaddy, Terapeak and moreo Developed Page Mage University, collection of educational guides and webinars for our target marketKEY RESULTS INCLUDE:o Acquired over 50,000 customers of our SaaS products.o Awarded X.Commerce Ecosystem Champion award by eBay for community buildingo Two Top 10 “Most Popular” eBay Apps Center apps. Combined 50,000+ currently subscribed userso Created the largest e-commerce seller Meetup in the world (1,250 members)o Developed and promoted the largest free independent eBay webinar series averaging 700 e-commerce business registrants per month(Company sold in June 2014.)

Bend, Oregon, Us

Was a Managing Partner for this marketing agency, providing a full range of marketing consulting services. I partnered with experts in various functional areas to provide an outsourced marketing department to our clients. These clients included:INBOARD TECHNOLOGY - Electric skateboard/scooters (2018)o Led retail marketing strategy and tactics, including Amazon and Best Buy. o Increased retail sales by 431%.DECISION COUNSEL - Digital B2B agency. (2008 - 2009)o Led client services team that managed 25 client relationships including Salesforce, CNNMoney, and IDGo Lead for clients including Salesforce, coordinated with development teams to provide branding, advertising, websites, applications and moreo Significantly reduced client complaints and increased on-time deliverieso Closed multiple new client engagementsOODLE - A leader in online classifieds, purchased by QVC. (2007 - 2008)o Led marketing and account management for 25 marketplace partners including Facebook, Walmart, Comcast, and Cox Broadcastingo Traffic to partner marketplaces increased 379% in 18 months; over 51% of all Oodle traffico Conceived marketing and PR promotion that increased traffic for partners up to 138%o Successfully launched Walmart.com Classifieds and increased traffic 58% quarter over quarterSAN JOSE STATE UNIVERSITY and UC BERKELEY FOOTBALL (2002 - 2005)o Planned and promoted the Literacy Classic game, largest single sports event in San José history. Drove marketing for the football program over multiple yearso Promoted UC Berkeley’s 2004 football opener, the largest attendance for an opener in school historyOTHER CLIENTSo SpanOne, college admissions consultingo Cinequest film festivalo eBay Radioo More

Drove all demand generation for this startup Internet sports games and social network company.o Managed team that promoted within the blog, social networking, podcast and video communities to drive traffic. o Presented at final meeting with MK Capital to secure Series A funding. o Led extensive SEM and affiliate campaigns to acquire members. o Built advertising program to monetize traffic. o Signed prominent athletes for equity to generate coverage on ESPN TV and media outlets across the country.KEY RESULTS INCLUDE:o Created new game offering that increased weekly visits by 321%o Built community of 30,000 members, 225,000 monthly visitors with 5 million video and podcast downloadso Negotiated strategic partnership that drove 17% of all memberships at no cost to acquire

Bloomington, Indiana, Us

Self-publishing service for individual authors.Managed a team of six people across brand management, public relations, marcom and website development. Planned and executed all demand generation and product marketing functions. Managed strategic relationships with AOL, Barnes & Noble and Yahoo! Company consolidated all operations in Nebraska and was acquired.KEY RESULTS INCLUDE:o Grew revenue 44% in one yearo Company hit milestone of selling more than 500,000 books in one year

Internet Services and Branding Company.Led worldwide marketing as employee #4 for the firm that grew to 8,500 professionals in 13 countries as the world's largest web development firm. Planned and executed all marketing initiatives including branding, advertising, client relationship management, all online and more. Built marketing organization to over 25 people. Drove marketing integration of 43 acquired firms worldwide and supported with local marketing programs, corporate leads, and sales enablement programs and tools. Directed strategic relations and partnership marketing with Microsoft, IBM and Intel. The company went public two years after being founded. It served 25% of Fortune 100 companies including major engagements with: Apple, Coca Cola, Chevron, IBM, Dell, Microsoft, Walgreens, General Motors, JP Morgan, Citibank, American Express, and Aetna.KEY RESULTS INCLUDE:o Planned and executed marketing initiatives to drive revenue over $1.0 billion in less than five years. o #1 Internet services brand recognition

Provo, Ut, Us

Enterprise Software Publisher. Novell was the #1 Network Operating System company with a 66% marketshare and over $2 billion in total annual revenue.Built and managed the international group with marketing managers in all key regions of the world. Strategized and executed global marketing initiatives for NetWare. Budget of $13 million.o International sales responsible for 61% of the overall division’s $1.2 billion in salesGroup Manager, Channel Programs – NetWare Products DivisionCreated and implemented channel marketing programs with distribution channel including corporate resellers, distributors, integrators, direct corporate accounts and Novell Reseller channel worldwide. o Achieved 112% of revenue plan. The channel was 91% of NetWare’s $1 billion worldwide revenue planGroup Manager, Marketing Programs – Desktop Products DivisionDrove the division’s programs in field sales, international, OEM, direct, end-user and channel marketing. Managed a $3.4 million budget. Official Novell spokesperson. Launched Personal NetWare and Novell DOS 7 worldwide.o Increased sell through 237%