Chris Thomas

Chris Thomas Email and Phone Number

Senior Manager, Market and Competitor Intelligence @ Sage
Milton Keynes, GB
Chris Thomas's Location
Milton Keynes, England, United Kingdom, United Kingdom
Chris Thomas's Contact Details
About Chris Thomas

A digital strategist & analyst, experienced across the full PESO mix - with deep expertise in social. Working on behalf of global brands, I have designed & implemented integrated strategy, analytics & insight programmes that have transformed revenue growth, brand impact and customer experience. SPECIALITIES: ** Disciplines: digital analytics; social listending / intelligence (owned, earned, paid & shared); PR measurement; search analytics; paid social; CRM** Platforms (social): Hootsuite; Brandwatch; Digimind; Salesforce Social Studio / Radian6; Onalytica; Meltwater; Synthesio Profiler; eCairn; Datasift; LexisNexis Newsdesk; Emplifi; FB / LI / TW native organic & ad analytics platforms** Platforms (other): Google Marketing Platform (inc. GA360 & Doubleclick); Salesforce Sales Cloud / Service Cloud; comScore; AppAnnie; Factiva; BARB; RAJAR; SimilarWeb; GlobalWebIndex; Statista** Analytics & visualisation: Tableau; Qlik; Brandwatch Vizia; advanced MS Excel

Chris Thomas's Current Company Details
Sage

Sage

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Senior Manager, Market and Competitor Intelligence
Milton Keynes, GB
Website:
sage.com
Employees:
14585
Chris Thomas Work Experience Details
  • Sage
    Senior Manager, Market And Competitor Intelligence
    Sage
    Milton Keynes, Gb
  • Sage
    Senior Manager, Market & Competitor Intelligence
    Sage Mar 2023 - Present
    London, England, United Kingdom
    As part of Sage's global market and competitive intelligence organisation, I support the business with all types of M&CI analysis, specialising in marketing promotion and communications.
  • Sage
    Global Social Intelligence & Optimisation Lead
    Sage May 2017 - Jun 2023
    London, United Kingdom
    Social intelligence lead in a global social marketing centre of excellence. Designed a completely new content, conversation, audience & competitor analytics programme, implemented across marketing, brand & CX - and delivering +4* ROI. Responsible for selection, deployment & ongoing relationship management of social data, analytics & insight platforms. Jointly responsible for establishing and nurturing a global community of practice for data-driven social marketing.
  • Cmt Analytics
    Principal
    Cmt Analytics Sep 2016 - Present
    Milton Keynes, United Kingdom
    An independent consultant to enterprises and agencies, providing strategic & managed service support for social listening and digital marketing intelligence. Focus on helping enterprises to develop lasting capabilities within their own organisations - with interim strategic consultancy, project management & expert services to bridge the gap.
  • Alltogethernow
    Director, Data & Distribution
    Alltogethernow Feb 2017 - May 2017
    London, United Kingdom
    Agency data, analytics & distribution lead - adviser / SME to in-house teams and clients. Working with B2C brands like Avon, Argos, Adidas, RBS & Toyota.
  • Media Measurement Limited
    Vp Strategy & Solutions
    Media Measurement Limited Jun 2010 - Aug 2016
    London, United Kingdom
    Recruited to build a social intelligence practice from scratch in a traditional research agency. 'White space' business development, from proposition development / resourcing, to frontline solution sales and project delivery. Face of agency digital / social expertise - priming thought-leadership, and development of key strategic channel partnership with Salesforce. Developing and nurturing social intelligence programmes for global brands like Unilever, RB, UEFA, the Hershey Company and Verizon.
  • The Conversation Group
    Head Of Research
    The Conversation Group Oct 2008 - Jun 2010
    London, United Kingdom & San Francisco
    Operational social intelligence lead, responsible for an analyst team split over two locations - London and San Francisco. Development of research methodologies and commercial propositions, complementing core boutique agency social strategy offerings.
  • Infonic Media Analysis Ltd
    Head Of Research
    Infonic Media Analysis Ltd Jul 2002 - Oct 2008
    London, United Kingdom
    Infonic was one of the first global agencies to specialise in the emerging discipline of social intelligence. I led the innovation of new research propositions, led analyst operations and directly supported enterprise sales. Promoted to board and defacto COO role in 2005, I helped guide the agency to sale to a UK listed text analytics business. Working with a vast list of global brands, including Coca-Cola, the Hershey Company, Unilever, Diageo & Bayer Healthcare.
  • Romeike International
    Senior Analyst
    Romeike International 2001 - 2002
    London, United Kingdom
    Founding consultant at Romeike International - a small unit established to deliver high-value earned media analytics to global enterprise clients such as Novartis.
  • Romeike Media Intelligence
    Uk Head Of Analysis And Consulting
    Romeike Media Intelligence 1999 - 2001
    London, United Kingdom
    Post-acquisition by Sifo Group / Observer Group, I stayed with the new business to lead the UK 'value added services' team - focused on the delivery of earned media performance analytics projects and programmes, and strategic communications consultancy.
  • Media Works Uk Ltd
    Director
    Media Works Uk Ltd 1996 - 1999
    Chesham
    I joined Media Works as a graduate analyst shortly after finishing my degree - and was appointed a Company Director a little over a year later. In this role I grew the analysis part of the business from a minority share to a majority share of revenue, and led the operational management of the business through its acquisition by Sifo Group / Observer Group.

Chris Thomas Skills

Social Media Social Media Measurement Strategy Analytics Strategic Communications Marketing Strategy Management Market Research Media Analysis Digital Strategy Online Research Social Media Marketing Integrated Marketing Project Management Marketing Digital Marketing Business Strategy Business Intelligence Internet Research Market Intelligence Staff Mentoring All Source Intelligence Qualitative Research Qualitative Market Research Social Media Monitoring Data Presentation Service Quality Social Listening Reputation Management Communications Strategy Media Intelligence Social Media Analysis Social Media Evaluation Service Excellence Customer Presentations

Chris Thomas Education Details

Frequently Asked Questions about Chris Thomas

What company does Chris Thomas work for?

Chris Thomas works for Sage

What is Chris Thomas's role at the current company?

Chris Thomas's current role is Senior Manager, Market and Competitor Intelligence.

What is Chris Thomas's email address?

Chris Thomas's email address is ch****@****ons.com

What is Chris Thomas's direct phone number?

Chris Thomas's direct phone number is 1-303-598*****

What schools did Chris Thomas attend?

Chris Thomas attended University Of Reading.

What skills is Chris Thomas known for?

Chris Thomas has skills like Social Media, Social Media Measurement, Strategy, Analytics, Strategic Communications, Marketing Strategy, Management, Market Research, Media Analysis, Digital Strategy, Online Research, Social Media Marketing.

Who are Chris Thomas's colleagues?

Chris Thomas's colleagues are Cyrille Chiffoleau, Claudiu Irimescu, Kayla Hamilton, Margaret Boss, Steve B., Badr Eddine Essafrioui, Jack Mills.

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