Developed a process where recipient lists are no longer manually provided but automatically updated from Distribution Salesforce to Marketing Cloud each day resulting in increased productivity, fresher data when sending emails, and less likelihood of human error.Worked with marketing, sales and creative teams to gather requirements, create dynamic emails, build automations and construct journeys for single run and ongoing campaigns for both marketing and sales… Show more Developed a process where recipient lists are no longer manually provided but automatically updated from Distribution Salesforce to Marketing Cloud each day resulting in increased productivity, fresher data when sending emails, and less likelihood of human error.Worked with marketing, sales and creative teams to gather requirements, create dynamic emails, build automations and construct journeys for single run and ongoing campaigns for both marketing and sales functions.Syncronized data between Salescloud and Marketing Cloud allowing for dynamic emails to pull directly from data using SQL and AMPscript for dynamic data and email creation.Created a new scheduling capability utilizing Marketing Cloud landing page that replaced previous scheduling system that was discontinued. This allows Advisors to request meeting times through a form that then provided a task to Internal Sales Directors to call and finalize the meeting setup.Taken on a team leadership and developer mentorship roll during times of managerial vacencies.Conduct quality control; Troubleshoot technical issues; Initiate email sends using data from CRM or through SFMC.Provide email metrics reports to internal clients and perform analytical support to demonstrate revenue and cost-saving efforts based on campaign effectiveness.Create, and manage email database list management for campaigns across the organization. Must properly handle unsubscribes by business unit and align to CAN SPAM laws.Develop emails using dynamic content and leverage data extensions to populate variable copy based on recipient attributes.Coordinate with Creative to continuously improve email templates.Consult with internal clients about email marketing best practices including understanding campaign objectives and providing guidance related to pre-header, subject lines and copy to achieve target open and click through rates.Training and onboarding of new developers in our processes and procedures. Show less

• Contracted with Golden Software in Golden Colorado to establish brand consistency and work to improve online marketing efforts. Highlights of work include ROI measurement of existing online banner campaigns, design of online display and offline print advertising, development of responsive email template and development of Academic Software campaign which included social media advertising and micro-site design.• Developed and implemented Social Media Marketing campaign for Tagawa… Show more • Contracted with Golden Software in Golden Colorado to establish brand consistency and work to improve online marketing efforts. Highlights of work include ROI measurement of existing online banner campaigns, design of online display and offline print advertising, development of responsive email template and development of Academic Software campaign which included social media advertising and micro-site design.• Developed and implemented Social Media Marketing campaign for Tagawa Gardens including creative and implementation in Facebook and Instagram.• Design and coding for Green River Basin Federal Credit Union mobile site Show less

• Partnered with internal clients to maintain and develop new content for wowway.com and wowforbusiness.com web properties.• Created new existing customer email communication plan and responsive email designs. This included order confirmation and welcome emails that improved the existing customer onboarding experience.• Worked with the digital team to integrate new brand into the existing website including design and development of the new home page of wowway.com•… Show more • Partnered with internal clients to maintain and develop new content for wowway.com and wowforbusiness.com web properties.• Created new existing customer email communication plan and responsive email designs. This included order confirmation and welcome emails that improved the existing customer onboarding experience.• Worked with the digital team to integrate new brand into the existing website including design and development of the new home page of wowway.com• Developed the new coming soon area of wowway.com for the market expansion team. This, in conjunction with offline materials, resulted in a 120% increase in lead generation in new network areas. Show less

• Manage 25-30 clients in a full range of internet strategies and tactics including:- Search Engine Optimization - Content Marketing and Development - Social Media Marketing - Remarketing and Retargeting Campaigns - PPC including AdWords and Bing - Reputation Management - Web Design and Development - Paid Social Media Marketing - Display Advertising - Online Video - • Initiate and manage projects for the above across all internal departments to make sure deliverables are… Show more • Manage 25-30 clients in a full range of internet strategies and tactics including:- Search Engine Optimization - Content Marketing and Development - Social Media Marketing - Remarketing and Retargeting Campaigns - PPC including AdWords and Bing - Reputation Management - Web Design and Development - Paid Social Media Marketing - Display Advertising - Online Video - • Initiate and manage projects for the above across all internal departments to make sure deliverables are complete, on-time and on budget. • Create marketing plans, estimates and proposals for all strategies and tactics.• Daily, weekly and monthly analysis of strategy and tactic success in lead generation.• Create monthly reports for clients showing strategy and tactic results.• Evaluate all data associated with all strategies and tactics to determine effectiveness and recommend improvements as needed• Stay aware of industry changes in all aspects of Internet marketing through research and continuing education Show less

• Responsible for review of all marketing materials, sales training materials, existing customer messaging and internal operational systems relating to dishNET Wireline phone and Internet products.• Worked with finance, IT, sales and marketing teams to create customer promotions for dishNET phone and Internet products.• Responsible for evaluation of product lifecycle and implementation of product enhancements throughout the enterprise to improve customer… Show more • Responsible for review of all marketing materials, sales training materials, existing customer messaging and internal operational systems relating to dishNET Wireline phone and Internet products.• Worked with finance, IT, sales and marketing teams to create customer promotions for dishNET phone and Internet products.• Responsible for evaluation of product lifecycle and implementation of product enhancements throughout the enterprise to improve customer experience.• Helped with interdisciplinary team to develop processes and procedures to integrate CenturyLink wholesale sales to residential customers into DISH Network system. This included creation of a sales portal, acquisition and customer service web portal, training documentation, customer on-boarding communications, transactional communications, marketing campaigns and more. • Responsible for creating all creative material for dishNET Wireline from program implementation in 2011 to 2012. Included creative and copywriting for customer communication material, web site design, and marketing communication such as direct mail and email campaigns.• Organized, designed and developed event dishNET Wireline into four DISH sales centers across the U.S. Included presentations and training introducing the product, creative elements such as posters and fliers, organization of in center events to motivate sales staff and organizing travel arrangements for 2 groups of presenters. Was on site as a trainer and presenter for these events as well.• Created 2014 plan to add incremental activations to dishNET Wireline business to meet activation goals. Plan included sales initiatives involving training and sales process improvements, marketing tactics, customer support loyalty training and offers, and internal. Worked with key stakeholders in each business unit to implement plan, monitored and reported on plan, and adjusted plan tactics as needed to continue toward plan completion. Show less

• Established brand guidelines and creative brand direction for all marketing materials.• Responsible for all strategic and tactical planning for all aspects of marketing for all segments of the business.• Created all pieces to execute marketing plans including print, email, landing pages, web forms, scripts, copywriting, etc.• Updated the web site as needed with new content as well as improved its design and coding for search engine optimization.• Chosen to be… Show more • Established brand guidelines and creative brand direction for all marketing materials.• Responsible for all strategic and tactical planning for all aspects of marketing for all segments of the business.• Created all pieces to execute marketing plans including print, email, landing pages, web forms, scripts, copywriting, etc.• Updated the web site as needed with new content as well as improved its design and coding for search engine optimization.• Chosen to be part of a group to define and research new marketing opportunities within a 14 state region and redirect all business efforts to selling in those markets. The group is charged with researching the various markets, determining profitability within those markets, developing marketing strategies for the markets, creating web processes and marketing tactics to deliver upon those strategies and test those tactics in certain markets. Show less

• Partnered with internal clients to project manage and produce web training and tools that lead to increased efficiency and knowledge for employees across the entire company.• Implemented external web marketing initiatives including email marketing campaigns resulting in higher than industry average click through rates.• Redesigned intranet site to be more usable and efficient resulting in better internal communications and training.• Created Flash enabled screen saver… Show more • Partnered with internal clients to project manage and produce web training and tools that lead to increased efficiency and knowledge for employees across the entire company.• Implemented external web marketing initiatives including email marketing campaigns resulting in higher than industry average click through rates.• Redesigned intranet site to be more usable and efficient resulting in better internal communications and training.• Created Flash enabled screen saver for employee kiosks allowing for animated announcements and news to be updated from a remote location resulting in more timely updates, increased employee awareness, cost savings and elimination of IT involvement.• Conceptualized and created document kiosk for use at trade shows that emailed literature in pdf form to attendees resulting in decreased printing, shipping and labor costs.• Creation of weekly Flash banners for intranet news articles.• Responsible for all external and internal web maintenance, updates and tech support as well as all web statistics using Google Analytics. Show less

• Conceptualized, designed and implemented print and web marketing campaigns for various credit unions from startup to completion resulting in increased brand awareness and member participation.• Project managed a majority of the projects for the company including estimating client costs, scheduling, resource management, contractor acquisition and functionality requirement documentation.• Managed maintenance and hosting for 15 client web sites.• Created Flash e-banking… Show more • Conceptualized, designed and implemented print and web marketing campaigns for various credit unions from startup to completion resulting in increased brand awareness and member participation.• Project managed a majority of the projects for the company including estimating client costs, scheduling, resource management, contractor acquisition and functionality requirement documentation.• Managed maintenance and hosting for 15 client web sites.• Created Flash e-banking tutorials and in lobby displays for credit unions leading to more knowledgeable members and creating increased awareness of client marketing programs and products. Show less

• Teamed with the New Business Department to develop presentations and designs for new business pitches.• Managed a team of three Interactive Art Directors with final say on design and technology implementation of all interactive projects.• Created a 3D virtual store environment for the New Business Department which allowed for more effective presentation of point of sale concepts to prospective and current clients.• Redesigned the Denver Art Museum web site in 2002 to… Show more • Teamed with the New Business Department to develop presentations and designs for new business pitches.• Managed a team of three Interactive Art Directors with final say on design and technology implementation of all interactive projects.• Created a 3D virtual store environment for the New Business Department which allowed for more effective presentation of point of sale concepts to prospective and current clients.• Redesigned the Denver Art Museum web site in 2002 to reflect the new brand associated with the building of the new museum.Other positions included:Interactive Art Director • Conceptualized, designed, presented and implemented web campaigns for clients such as Coors, Qwest, Corporate Express, Marsico Funds, Polk, Net Library and others.• Created editable CD ROM presentation for Jones University for their sales force for to use to sell services resulting in a consistent sales message while allowing the salesperson to customize what pieces of the message would be presented depending on the client.• Coordinated design and front end development with backend development teams, meeting client objectives and deadlines.Web Production Artist• Created, programmed and developed web sites from designs provided by Interactive Art Director.• Designed and implemented animations using Flash to Interactive Art Director specifications.Production Artist • Translated designs created by the Art Directors into working electronic documents that were ready to be printed.• Teamed with Art Directors to resolve printing issues with the designs that could impact effectiveness and costs.• Managed up to seven projects at once with multiple deadlines and requirements. Show less