Shape and drive global product strategy and development for e-commerce and payment solutions, delivering cutting-edge innovations that address evolving market demands while optimizing product performance. Craft and implement dynamic marketing strategies to enhance brand visibility, accelerate customer acquisition, and drive revenue growth across key international markets, ensuring alignment with global objectives. Lead the refinement and optimization of monetization models, securing diversified revenue streams and maximizing profitability, while overseeing Shopline’s global P&L to ensure financial sustainability and growth.

Lead Shopline's US operations, playing a pivotal role in the formulation and implementation of strategic initiatives aimed at increasing market share, elevating customer satisfaction levels, and fostering sustainable growth. Assume full P&L accountability, underscoring a deep commitment to guiding our financial performance towards unparalleled achievements. Explore new business opportunities, cultivate a culture of innovation, and guide our team in redefining the commerce landscape with unmatched agility and precision.

Provide funding and mentorship to early-stage, high-growth startups in Internet, B2B Saas, e-commerce and digital health. Co-chair the event committee and manage TCA’s relationship with universities, accelerators, and VCs. Plan and organize events to increase TCA’s exposure to potential new members and start-ups.

Contribute to Forbes on the topics related to technology, leadership, entrepreneurship, business strategy and technical project management.

Co-led Giftpack's 4.3M Seed Round, underpinning the 20M AI-driven platform's vision to redefine corporate gifting.

Invest in the next generation of Asian American founders.• Provided startup capital to fast-growing companies, including Series A: Rocket Dollar, Sanzo, Toybox Labs; Series B: ShopShops, Homecourt, TrueNorth, Drop, Yumi; Series C: TomoCredit, Mayvenn, Unit21.

Create elegant, future-facing experiences and technologies that transform travel and inspire people to get away more. Lead all engineering functions (40+ engineers), including product engineering, QA, data, DevOps, and SRE for the 1.4 billion direct-to-consumer lifestyle brand.• Drove AI/ML-driven next-best item recommendations using collaborative filtering (FP-Growth) on PDPs and shopping carts, resulting in a $5M annual increase in Revenue Per Visitor, significantly impacting revenue growth.• Led the migration of the front-end application to edge hosting, incorporating static site generation and incremental site regeneration, and decoupling the UI from the core commerce platform to establish a headless architecture. This pivotal shift significantly improved web traffic management, empowering the application to handle a 40x increase in load capacity seamlessly.• Spearheaded the rollout of full-stack observability for more than 15 applications and cloud services, including proprietary and SaaS products. This strategic implementation enhanced system reliability and performance through comprehensive application performance monitoring.• Improved core web vitals and marketing efficiency by streamlining marketing technology, centralizing tracking, and removing outdated pixels and legacy software.• Elevated application reliability by seamlessly integrating end-to-end test automation with Playwright into CI pipeline, achieving greater consistency in quality and performance across all software products.• Established a centralized customer data hub for effective collection, organization, and retrieval of data from diverse sources, fostering efficient customer data utilization across various teams and enhancing data-driven decision-making.

Develop and deliver post-baccalaureate curriculums in the Department of Engineering & Technology at UCLA Extension. Teach Agile Methodologies with Scrum and Kanban (MGMT X 446.1), Agile Frameworks including XP and Lean SD (MGMT X 446.2), and Risk Analysis and Project Management (MGMT X 443.2) online, at nights, and over weekends.

Lead a global team of around 50 engineers across the United States, Hungary, and Russia in designing and launching an AI-powered travel marketplace intended to bring abundance, and price transparency to its travelers . Drive cross-functional decisions and alignment with product, sales, marketing, and operations teams to deliver superb customer experience and shared business outcomes. Serve as a key member of Onriva's Executive Leadership Committee. Provide inspired leadership and cohesive organizational direction while championing a culture of integrity and excellence. • Launched Onriva’s travel marketplace in September 2021, resulting in 200% MOM growth in Q4.• Delivered key project initiatives including unused ticket automated exchange, duty of care, marketplace content and search optimization, and martech integrations.• Successfully recruited and trained three new high-performing US teams within my first four months in the position.

Expanded responsibilities to head a North American engineering organization with 50+ technical staff members across corporate, loyalty, and leisure travel (1.5B of annual transactional volume). Harnessed a modern, scalable technology stack to deliver excellent customer experiences through our suite of travel products, including Lightning, CTM Portal, CTM Mobile, CTM Loyalty Solutions, and MTravel.• Reduced annual transactional expenses by $700K by replacing vendor solutions with CTM’s proprietary loyalty applications and services.• Increased annual booking volume by 1.5% ($3M) with the launch of a new, shopping cart-like online travel booking tool.• Reduced IT operation and maintenance costs by over 60% by migrating clients off legacy applications to a common multi-tenant system.• Amalgamated legacy PHP and C# tech stacks by designing and implementing a heterogeneous microservice architecture, resulting in over $2M savings in development expenses.• Increased value delivery by leading the transformation of software development processes from Waterfall to Scrum and Kanban; created enterprise agility, project visibility, and a culture of continuous improvement through evidence-based empirical methods.• Refactored monolithic applications into microservices, effectively improving platform scalability, reliability, reusability, data security, and fault isolation.• Improved product development time to market and code quality by implementing test automation across all layers of the test pyramid.• Upgraded PHP version from 5.6 to 7.2 to incorporate new development features, performance enhancements, and security fixes on loyalty platforms.• Designed and launched CTM’s first machine learning product recommendation system on Azure, with high model precision and accuracy.• Sparked creativity and innovation by sponsoring and leading CTM’s annual artificial intelligence hackathon.

Provided vision, executive leadership, and business alignment that led to the development and implementation of strategic technology initiatives across all areas of loyalty, host agency, leisure, and event travel in North America. Oversaw 40+ technical staff members, including product managers, program managers, business analysts, user experience (UX) designers, software development engineers, and software development engineers in test (SDETs) to support over $350M of travel business. Evangelized technology internally and externally to develop, maintain, and enhance products on both business-to-business and business-to-consumer roadmaps.• Built the technology organization from the ground up; recruited over 40 highly skilled FTEs and contractors across product, engineering, analytics, and project management in eight months.• Released industry-leading platform features, including Branded Fares (+34.2% in upsell), Premium Paid Seats, Travel Search Widget (+5% in unique searches), Universal Traveler Profile (+16% in adoption), Bonus Points Earned (+2% in total transactions), Explore Map (+2.25% in unique searches), and various UX/UI redesigns and enhancements.

Recruited by Global CTO to head US Loyalty Technology Division. Oversaw product management, UX design, engineering, quality assurance, business analytics and technical delivery groups to build technology solutions for a 200M loyalty line of business.

Onestop Internet was acquired by Nogin (NASDAQ:NOGN)On-boarded to provide executive-level leadership with full accountability for all technical project initiatives, PMO operations, and staff training and supervision. Spearheaded transformative programs and direct development of the technical project portfolio through strategic execution and alignment of operations with business objectives. Guided performance management benchmarks for seven technical program and project managers and determined departmental goals and achievement standards. Interfaced with diverse stakeholders to design and deliver comprehensive project management programs and oversee associated daily tasks and functions. Managed all aspects of technical support and team collaboration by developing processes to facilitate measurable change and track deliverables. Provided key leadership by championing Agile and Scrum frameworks for planning, executing, and delivering e-commerce platforms and retail application program interfaces. Guided modernization and service-level enhancement initiatives spanning multiple complex information systems. • Served as chief of staff to the chief operating officer while concurrently managing and balancing competing priorities in achieving day-to-day departmental operations.• Successfully managed key program relationships (Frye, Charming Charlie, Paige, Spyder, 7 For All Mankind, J Brand, Hudson, Juicy Couture, Bebe, Eagle Creek, Ella Moss, Katy Perry Collections) and projects through all stages of the engagement lifecycle – from conception through project delivery.• Delivered 12 new e-commerce site launches within 18 months, effectively managing budget and quality standards and changing priorities and business needs.• Improved the implementation portfolio’s gross merchandise value by $27M—a 19% increase within a single year—by effectively assessing, selecting, and prioritizing technical projects.

Leveraged e-commerce expertise to deliver technical leadership for concurrent projects across all phases of development, driving critical decision-making across projects. Led an interdisciplinary team to achieve project milestones, while monitoring workflow to make timeline adjustments as needed. Collaborated with senior management and led Scrum teams to plan and implement projects and improve related processes to develop and deliver e-commerce products. • Led Scrum teams in designing and implementing epics concerning A/B testing, an interactive seat map, an e-commerce voucher system, ticket resale, transfer, and order fulfillment.• Coached two project managers and three Agile teams, improving productivity by 50%+.

Promoted to provide leadership and expertise to the embedded setup box program, effectively guiding 17 developers for research and development, system architecting, and middleware porting, with a keen focus on improving processes for achieving business objectives. Consistently met quality standards when collaborating with internal and external teams to troubleshoot and resolve technical issues throughout project implementation. Provided service delivery excellence when interfacing with a diverse customer base to offer solutions and reporting.• Oversaw the delivery of a $13M set-top box software program within budget and ahead of schedule.• Launched six Latin American high-definition (HD) and HD digital video recorder set-top box software programs for 10M+ subscribers across South America.

Recruited to deliver embedded middleware components related to NVRAM, modem, conditional access, satellite software download, TV mail, and PC to set-top box serial port commands. Collaborated with internal and external stakeholders to gather requirements and design and implement specialized features aligned with Latin American market needs. Constructed test automation in compliance with established platform parameters.