Christopher Vaz Email & Phone Number

Karāchi, Sindh, Pakistan

Lead resource for designing and implementing the annual MarComms and Fundraising plan and to ensure fundraising targets are met. Responsible for devising a strategy for networking and engagement of high net-worth individuals, top donors and new donors to ensure new avenues of funding, and to oversee development of grant proposals sent to donor agencies. Responsible for executing nationwide Zakat campaign, through use of digital, print and electronic media and successfully implement respective marketing and fundraising activities to maximize mental wellness awareness and minimize stigma of mental illness.Details of the job role include:• Collaborate with management to develop and implement an effective communications strategy based on our target audience.• Oversee internal communication, culture development, brand communication strategy, and opportunities to share this publicly.• Write, edit, and distribute content, including publications, press releases, website content, annual reports, and other marketing material that communicates the organization's activities, or services.• Overseeing communication strategy via social media and social networking. • Create rich and creative content that is optimized for search engines• Develop and deliver comprehensive communications plans• Respond to media inquiries, arrange interviews, and act as a spokesperson for the organization.• Establish and maintain effective relationships with journalists, and maintain a media database.• Manage media briefs regarding the activities of an organization. • Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.• Maintain records of media coverage and collate analytics and metrics.• Growing and developing the in-house marketing team• Planning, implementing and overseeing all marketing and advertising campaigns. • Educate and provide training to the staff on communications aspects.

Karāchi, Sindh, Pakistan

Focal person for connecting, liaising and building partnerships with a variety of institutions to ensure high quality internships and job opportunities for HU students and graduates. Key resource for developing strategies to maintain long-term relationships with key employers and continuously increase the Habib University employers’ network.

Marketing lead for student recruitment and admissions for all graduate and undergraduate programs. Responsible for promoting all the academic programs to the masses via print and digital media, with a particular focus on MS-Islamic Banking and Finance, MS-Management, MS-Data Science, MS-Finance and MS-Development Studies. Primary focus on creating awareness about these programs to through digital and print media. Additional responsibility also includes being the team lead for IBA Open Houses in Karachi, Lahore, Islamabad and Hyderabad and moderating various IBA-related information sessions across the country in-person means and via Zoom.My responsibilities include, but are not limited to:- Development of marketing strategies and activity calendars for following programs: •MS-Management •MS-Islamic Banking and Finance •MS-Data Science •MS-Finance- Development of SOP manuals for Campus Tours, Open House and FB Live sessions- Development of dynamic and static social media content - FB, LinkedIn, Instagram- Conducting Pre and Post-admissions research- Networking with schools for Campus Tours and Information Sessions across Pakistan- Content creation/handling for IBA main website; news items, achievements, development of web banners- Conceptualizing and developing IBA videos pertaining to all aspects of IBA life - hostel, sports, academics, events and others. Particular focus on student, alumni and faculty testimonials too.- Database Maintenance for A-level and Intermediate colleges- Vendor Management- Printing and designing of marketing collateral; roll-ups, standees, banners- Event Management- Development and management of Marketing website, MS-Data Science and MS-Finance web pages- Press release editing and content generation

Karachi

Ke House, 39-B, Sunset Boulevard, Phase-Ii, Defence Housing Authority, Karachi.

Internal Communication:- Ensure revamped intranet portal is maintained and lead the intranet portal function with required changes/additions.- Create and drive communication strategy for non-desk employees, i.e. sessions and town halls.External Communication:- Develop corporate publications and support collateral - Annual Reports and Sustainability Report.- Drive Sports communication to further leverage KE Sports to enhance the KE brand.- Provide support to entire MarComms department where required, e.g. CEO giveaways.- Covert Nielsen research into brand equity and consumer satisfaction and use results to drive communication.- Ensure content on the KE website is up to date - Amplify and strengthen CorpComms messaging to stakeholders.- Research global CorpComms best practices and apply changes to CorpComms processes and SOPs at KE. - Research and write white papers on relevant topics in which KE faces potential challenges.- Write speeches for leadership at events, including those sponsored by KE.Health, Safety and Environment:- Focus on safety messaging throughout the organization.- Assist HSEQ teams (Corporate/Generation/Distribution) with safety collaterals.

6-A, Mohammad Ali Housing Society, A. Aziz Hashim Tabba Street, Karachi - 75350

Manage and assist corporate marketing and communication functions with a key focus towards Brand Management, PR, Media Relations, Corporate Positioning, CSR and Digital Marketing. Gaining extensive experience working on the broad company portfolio of Yunus Brothers Group (YBG), one of the largest conglomerates of Pakistan.- Responsible for articulation of organization’s desired image and position through events, conferences, engagement activities and sponsorships- Ensuring that corporate marketing activities are aligned with the company's vision and objectives- Handling communication, press releases and internal and external communication on national level (developing of internal and external newsletter, quarterly and annual reports)- Responsible for developing Creative Briefs and Communication Plans to successfully develop campaigns and digital content that includes: PR, Social Media / Digital, Promotions and Outdoor- Managing and ensuring disciplined adherence to corporate guidelines in external events, publications, advertising and CSR activities- Establishing and sustaining strong relationships with media influencers and drive positive media coverage- Conferring with design agencies/vendors to coordinate production of marketing collateral

Marium Manzil, Am 21, Off. Shahrah-E-Liaquat, Saddar, Karachi.

The essential responsibility was to develop proposals to attract funding for the multiple projects overseen by MALC. The proposals were written to foreign donors and the funding gained was utilized for projects concerned with Leprosy Elimination, Blindness Control, Tuberculosis, Community-Based Rehabilitation, Mother and Child Health (MNCH) and Disaster Relief.Main tasks included:- Execution of communication functions for interdepartmental projects and working closely with departments to profile the achievements of projects for external communication.- To visit project fields frequently, conducting research and help to develop comprehensive reports on project status.- Provision of support to program teams in developing key proposals for foreign donors for the various thematic programs and projects for future.- Examine the communication avenues available from foreign donors and prepare reports technically, editing and proof reading them and ensure consistent and credible information about MALC as per standard guidelines. - Assisting with the development of the annual report, brief summary, brochures and publication of semi-annual newsletter for marketing and communications.- Event management: tasks include, but not limited to, development of communication collateral (backdrop designs, standees and banners), flyers, brochures and posters.- Management of MALC social media.- Assisting in comprehensive budget-making for various MALC projects. The secondary tasks involved minor assistance with local corporate communication as well. Dealing with local media, meeting key corporate personnel from MALC's local partners and enhancing local collaboration with current partners while building networks with new partners was also included. Internal communication and participating in cross-functional teams for decision-making purposes within the organization constitutes a certain portion of my responsibilities too.

Off. Shahrah-E-Iraq, Saddar, Karachi

- Creation of marketing and operational strategies, as well as fund-raising and development strategies.- Development of communication materials, proposals, presentation materials to ensure efficient pursuit of private funding.- Identification of revenue sources for the college's long-term development from students, alumni, faculty, corporate & government institutions.- Review & edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.- Design and publish branding material for the college including brochures, newsletters and magazines.- Coordination of BTL activities and events on college premises with various stakeholders and/or companies.- Assisting in event management.

Faculty member at the college, teaching students Business English in the 2nd semester of the 4-year BBA program. Also, assisting as a B.Com-II faculty member, as lecturer for the students studying Business Communication as well as Marketing (as a major).

C-1/2, Faisal Cottages, Bath Island, Clifton, Karachi, Pakistan

My primary task was to prepare the monthly reports for the respective clients along with handling the other services that we offered them in terms of providing media advocacy, conducting round tables, doing media monitoring for all of them and finally managing and doing industry research for the respective conferences that Shamrock Communications conducts every year.Clients: Etihad Airways, Schneider Electric, School of Leadership, Mobilink and SamsungConferences and Events managed: TeleCon (2012), MicroFinance Country Forum (2011), Multilateral Investment & Trade Conference (2011), SME Conference (2011), Young Leaders Conference (2011).

Scanned online versions of English newspapers (DAWN, The News, The Nation, Express Tribune, Daily Times and Pakistan Observer) and prepared monitoring reports on a daily basis for a project on Children’s Welfare conducted by UNICEF. The project was overseen by Shamrock Communications and lasted for 6 months.

Responsible for preparing students for English Language in the Cambridge Board Examinations in the May-June and October-November sessions, teaching Grades 9, 10 and 11. I also taught Math to students of Grade 9 and 10 only.

Finlay House, I.I. Chundrigar Road, Karachi

Member of the Brand Activation Team and was responsible for amending SOP’s for ad placements and venue branding, developing strategies for kids banking and coordinating activities with vendors for various activations that needed to be carried out.

Master Of Business Administration - Mba, Marketing

Canadian Equivalent: Master of Business Administration, assessed by ICAS of Canada

Bachelor Of Business Administration - Bba, Marketing

Canadian Equivalent: Bachelors of Business Administration, assessed by ICAS of Canada

Advanced Levels, Business

Ordinary Levels, Engineering

Activities and Societies: Sports, Debates, Elocution Contests