Chris Villanueva Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

I teach undergrads concepting and copywriting fundamentals in the Advertising Copywriting course. This is a required course in the Advertising & PR program, under the department of Media & Communications.

Greater New York City Area

Brand Experience:• Booking.com• Deutsche Bank• KPMG• BECU• Lenovo• Audible

Greater New York City Area

Brand Experience:• American Express• T-Mobile for Business• Whole Foods MarketHighlights:• Contributed to the launch of the Everyday Congrats social campaign (with Tina Fey) for the Blue Cash Everyday Card.• Contributed to the Epic Everyday campaign for the Blue Cash Everyday Card, in partnership with Buzzfeed's Tasty and Nifty platforms: http://www.adweek.com/brand-marketing/amex-first-sponsor-buzzfeeds-nifty-channel-new-epic-everyday-campaign-172365/

Greater New York City Area

Brand Experience:• H&M• Volaris Airlines• Nissan• NBC (TV Everywhere App)• Kraft Enhancers (dressings, mayo, barbecue sauce)• Planters Peanuts• BNY Mellon• New BusinessHighlights:• Contributed to the launch of H&M's Place of Possible campaign, the largest recruitment effort in H&M history.• Contributed to Nissan's #IAmAgent23 activation, a hybrid physical-digital experience that received over 5 million social media impressions.• Launched the #GiftAPlane campaign for Volaris, the airline's first US activation. This two-week promotion saw over 2,000 engagements on Facebook, Twitter, and Instagram.• Part of the pitch team that won the agency's GoDaddy account.• Started as an intern (working full-time while in grad school) before becoming official.

Greater New York City Area

Brand Experience: • SanDisk• LG Mobile• FoodSaver• New York Organ Donor NetworkHighlights:• Managed a combined scope of over $2 million.• Managed the creative development and production of the LG Viper digital campaign and branded app (Life's Good Fairytales).• Managed the creative development and production of SanDisk's "Memories" global campaign.• Launched and managed the creative development, production, and media for the "IT KILLS NEW YORKERS TO WAIT IN LINE" campaign for non-profit New York Organ Donor Network.

Greater New York City Area

Brand Experience: • SanDisk• FoodSaver• New York Organ Donor Network• LG MobileResponsibilities:• Coordinated the completion of campaign projects from research, strategic development, creative concepting, and production of traditional (TV, print, OOH, radio) and digital (pre-roll, microsite, mobile app, social media promo, rich media and standard banners) executions• Facilitated the ongoing communication between agency, client, and partner agencies; responsible for documenting all communications• Produced campaign production timelines, status reports, and presentation materials• Monitored, analyzed, and reported on competitive activity for the mobile phone category• Oversaw client budget, including generating estimates, billing invoices, producing finance reports, and communicating finances with the client• Directly reported to Account Supervisor to execute day-to-day projects and client requests

Greater New York City Area

Brand Experience: • Goldman SachsResponsibilities:• Trafficked print executions to publications, as well as managed Creative Rotations and Close Date Calendars, in collaboration with the partner media agency• Monitored, analyzed, and reported on competitive activity for the financial services category• Assisted in the preparation of print and TV production budget reports to Client• Executed and maintained a creative library of all campaign executions• Supported account team through the execution of day-to-day production projects, administrative tasks, and organizational material

New York, Ny

Brand Experience:• Goldman SachsResponsibilities:• Assisted in trafficking print executions to publications in collaboration with the partner media agency• Assisted in the preparation of print and TV production budget reports to Client• Assembled creative overview presentation for Client• Developed on-boarding presentation for prospective team members as well as other organizational material• Executed day-to-day production projects and administrative tasks

Brand Experience:• LG Electronics (Mobile Communications, Home Appliances, & Home Electronics)Responsibilities• Monitored, analyzed, and reported consumer and marketplace trends relevant to technology • Analyzed global competitive activity based on creative and strategic elements (positioning, key selling message, creative idea, rational and emotional end benefit, and tagline)• Contributed findings of technological trends to internal Agency-to-Client blog• Conducted project research and prepared Agency Point of View (POV) on the future of computing devices based on market trends and statistics

Brand Experience: • Hill’s Pet Nutrition (Colgate-Palmolive)Responsibilities:• Gathered competitive intelligence material to analyze and share with team upon and during idea development• Prepared and presented marketplace activity for internal meetings with Account Supervisor, Account Director, and Brand Planner• Prepared conference and status reports for bi-weekly meeting with team, partner agencies and Client• Organized integrated marketing communications campaign timelines between Y&R and partner agencies

• Assisted Marketing Associate with online promotions through social media (Facebook, Twitter) and e-mail broadcasts (ConstantContact)• Researched and contacted student groups and professional organizations for promotional targeting• Assisted Producer with tactical operations and on-site logistics during mainstage productions and donor benefits

Master Of Professional Studies In Branding & Integrated Communications, Specialization In Creative Advertising/Copywriting

Bachelor Of Arts In Media And Communications, Concentration In Advertising & Public Relations

Magna Cum Laude

Certificate, User Experience Design

Script Writing

Poetry, Level I

Musical Improv, Level I