Christopher Valles Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Develop and implement comprehensive sales strategies for all our portfolio hotels in capturing annual revenue targets.
• Cultivate strong relationships with key stakeholders, including local businesses and brand corporate clients, to secure lucrative contracts and partnerships.
• Lead all sales and marketing professionals, providing mentorship and training to help achieve individual team goals.
• Use KPI tools to analyze sales data and market trends, enhancing decision-making and forecasting for future revenue opportunities.
• Manage and execute targeted sales initiatives to ensure market share and achieve increased hotel revenue targets.
• Collaborate with our marketing executive to create compelling promotional materials and campaigns that increase ROI with e-commerce social marketing.

Greater Chicago Area

• Consulting for the new build and opening of a 100-room Hampton Inn.
• Achieving revenue targets by capturing 3 million in top-line revenue within the first year of opening.
• Evaluating and identifying opportunities with the hotel’s strengths, and weaknesses, to optimize profitability within the brand guidelines.
• Developed tactical strategies based on area market demand to increase business performance.
• Optimizing efficiency through SOP’s Sales development to flow with operations.
• Increased the value of third-party hotel contracts and advising on franchise-related decisions.

Des Plaines, Illinois, United States

• Secured 105% of total sales targets within a 24 million producing portfolio by providing recommended initiatives to ensure sales team performance.
• Developed $10M in additional new business across our properties by targeting area contract projects, training, and new corporate developments yearly.
• Strategically developed revenue tactics with GMs & Directors of Sales based on market positioning to maximize business opportunities for growth profitability.
• Manage development projects with new properties including Hilton Garden Inn, Tru by Hilton, Fairfield Inn & Suites, and Wyndham Garden.
• Successfully completed renovation projects including Marriott, IHG, and Wyndham hotels branded hotels.
• Collaborated and ensured accountability of HR guidelines with hotel General Managers including oversight on all Brand required initiatives including hotel inspections.

Chicago, Illinois, United States

• Secured over $4M in future group business plus $500,000 in F&B sales which exceeded monthly revenue targets.
• Utilized Hotelligence 360 to identify prospect opportunities for the sales team to increase conversion growth.
• Achieved occupancy 15% RGI growth year over year by negotiating with airline distressed opportunities, crew, and corporate transient contracts.
• Developed sales tactics with measurable initiatives with the sales team for long-term achievements in goals.

Des Plaines, Illinois, United States

• Achieved year-end occupancy market share to 106% by selling over $500,000 in group & corporate transient business yearly.
• Created Sales & Marketing initiatives based on assigned segments for revenue opportunities with OTA Market managers for increased promotion positioning.
• Collaborated with annual Budget & Marketing plan to achieve yearly targeted revenue goals.
• Maintained revenue management systems & provided weekly rooms forecast.

Schaumburg, Illinois, United States

• Secured $14 Million in yearly sales by providing development strategies with GMs and Directors of National retailers.
• Training development of over 50 sales associates by presenting new competitive sales promotions to increase revenue stream through weekly/monthly meetings.
• On-site assist associates in closing multi-app packages to ensure exceeding monthly & quarterly sales revenues for each area location.
• Present monthly results to leadership by providing analytics of conversion and opportunities for growth.

Rosemont, Illinois

• Pre-opening task force on new multi-brand hotel construction projects, including pre-marketing and business development with sales teams.
• Director of Sales Support for an FHG Hotel property during sales transitions.
• Multi-brand sales team training and development, including initiating sales strategies and implementing outside sales call conversion tactics effectively.
• Meet with Sales Managers by reviewing weekly reporting analytics and providing recommendation opportunities to shift market share and achieve hotel revenue targets.