Christopher (Chris) Carlson Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Global Agency Lead for Publicis Groupe

San Francisco, California, Us

Headless Technology Partnership lead for Fast Checkout, across AdTech, Martech, In Real Life (IRL), and Social. Worked cross-functionally with Sales, Product, and Customer Success Leadership to develop Business Plans, GTM Materials, Internal Processes, and Product Roadmaps to support growth of Fast Checkout off-site. Engaged with existing Sellers and top prospects on exploring how Headless and Fast Checkout could drive business impact. Signed 4 new Fast Technology Partnership agreements in 4 months, and was finalizing terms with 4 other enterprise martech companies when company decided to close its’ doors.

San Jose, Ca, Us

The Digital Strategy Group works with C-level leadership at Adobe’s Enterprise customers to advise on strategies for customer-experience transformation and digital innovation. Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments and other techniques to deliver high-impact recommendations.

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

North American Partnership lead for Publicis Communications and Media agencies across all Adobe solutions.

San Jose, Ca, Us

Global partnership lead for Publicis Communications + Media agencies.

San Francisco, Ca, Us

Directed fundraising for company’s initial seed and Series A rounds of fundraising ($1.44MM).Lead company’s initial sales efforts, including beta programs with Redbox, McDonald’s, and P&G.Established and managed third-party monetization and analytics partnerships.Worked in concert with technology team on product development and management.Managed early external PR efforts, leading to articles in Wall Street Journal (digital and print), AdAge (digital and print), AllThingsD, VentureBeat and many others.Company received a number of awards for innovation, including The Illinois Technology Association 2011 Citylights Newcomer Award, Up-and-Comer by Chicago Innovation Awards in 2011, and was selected to participate at iMedia Breakthrough 2011 Sneak Peek (1 of 4 digital media start-ups to watch).

Led team to 27% YOY revenue growth from FY08 to FY09 (from $28.9MM to $36.7MM) despite site traffic declines and economic woes.Team exceeded quotas, including 114% in Q4 FY08, 105% for full-year FY09, and 106% for Q1 FY10.Initiated the addition of a Hybrid Sales Program nationwide, allowing sellers the opportunity better meet and manage advertisers' branding and direct-response objectives.Collaborated with Product, Music, and Sales Strategy Teams on improvement and creation of new ad placements, packages, and programs.Originated the creation of a cross-functional taskforce that helped improve advertising program development, packaging, and sales.Concepted and co-developed custom cross-platform targeting with Data and Mobile Teams.Managed region that included all Central States through Texas except Michigan; added oversight of the Detroit Market following company reorganization (June).Executive Level agency relationships at OMG/OMD, PHD, Starcom MediaVest, and Universal McCann.

Overhauled existing sales team, directing new staff to 212% YOY revenue growth (from $8.7MM in 2006, to $18.5MM in 2007).Team exceeded quota three consecutive quarters (104%, 122%, 147%); team was expected to be 116% of overall goal for 2007.Directed the largest sale in company's history in Midwest territory ($6.25MM).Established first Joint Selling efforts in Midwest between AOL and Advertising.com, orchestrating multiple successful integrated deals (State Farm, Dell, JCPenney, etc.).Consulted with Ad Products and Optimization Teams on product development and optimization enhancements.

Team exceeded annual goals in 2004 & 2005 ($10MM+), and was forecasted for over $17MM in revenue for 2006.Supervised the sales efforts of over 25 salespeople in training, development, and implementation of various customized direct marketing solutions for current and prospective clients.Managed a team of 6 tasked with supporting clients and salesforce through the process of campaign development to implementation, optimization.Headed the development of new products and technology, including the negotiation and supervision of outside technology partnerships, and creation of new internal reporting and forecasting systems.Conferred with IAC companies to better leverage their assets to develop integrated client partnerships to increase revenue and improve user experience/value proposition.

Presided over team responsible for growing annual revenue from $750k in 2002 to over $6MM in 2004.Authored and executed the expansion plan of the team, increasing staffing from 2 to 6 members. Developed key strategic agency relationships while managing campaigns for Fortune 500 marketers such as American Express, New York Times, Dell, Sun Microsystems, Xerox, and others.Originated and managed enhancements to the direct marketing product suite to include custom lead generation solutions, quickly creating the fastest-growing platform of the company.

Ba, Political Science

Education record