P&L Management: Hold full P&L responsibility for the digital division, overseeing eight-figures in annual revenue and expenses.Executive Leadership: Lead a team of 30+ professionals across sales, technology, product, agency, and operations, driving strategic initiatives and performance excellence.Digital Product Oversight: Strategically develop and manage a diverse digital portfolio, including WRAL.com, WRAL News and Weather Apps, HighSchoolOT.com, and streaming channels, achieving a monthly reach of over 4M users and generating 4M+ video views and 40M+ page views.Sales Leadership: Oversee an 8-member digital sales team and provide strategic direction for digital sales across radio and television divisions, serving nearly 400 clients annually.Agency Growth: Lead the expansion of Capitol B Creative Studios, positioning the agency to achieve significant growth in top-line revenue in its third year, with a diverse client roster of nearly 30 clients.System Architecture Overhaul: Lead a two-year systems architecture update, transitioning from a legacy CMS to a headless CMS, adopting serverless infrastructure, and implementing at-the-edge caching to enhance performance and reduce costs.OKRs Implementation: Introduced and executed OKRs (Objectives and Key Results) for the digital division, aligning team goals with broader organizational objectives and driving improved performance metrics.Sales Innovation: Initiated and led a partnership with RevGen to implement an outsourced Sales Development Representative (SDR) team, enhancing lead generation and sales efficiency.Workforce Transition: Effectively managed the transition of staff from in-office to remote work during COVID-19, ensuring seamless operations and team productivity.

Leadership and Growth: Promoted to senior leadership with increased P&L responsibility, while maintaining all previous responsibilities.Creative Agency Launch: Spearheaded the launch of a full-service creative agency, Capitol B Creative Studios, in February 2021.Workforce Transition: Successfully led the migration of a 30-person team from office to remote work during the COVID-19 crisis. Revenue Achievement: Surpassed Net Operating Income (NOI) targets by nearly 43% in 2020, achieving the highest NOI as a percentage of Total Operating Revenue in the department's history. Continued to exceed Total Operating and NOI goals in 2021.

Responsible for overseeing all digital sales, operations and fulfillment for Capitol Broadcasting Company (WRAL.com and WRAL Digital Solutions).Some responsibilities include:- Scaling digital agency business- Leading and managing a team of 20+ across a diverse range of disciplines including SEO, Web Development, Ad Operations, Sales, Project Management, Social Media Strategy, Account Management, Design and Creative Services - Managing vendor relationships (including SSP, DSP, DFP, Wide Orbit, yield partners, etc.)- Managing programmatic strategy- Overseeing local sales strategy - Overseeing all digital operations- Developing new digital products to sell for WRAL.com and digital agency business- Budget planning and management (revenue and expenses)- Pricing

I am responsible for leading WRAL.com and Capitol Broadcasting's cross-divisional digital sales strategy. This includes overseeing both local and programmatic sales efforts, while managing our ad operations team. Other responsibilities include:- Managing vendor relationships (ad server, data management platform, SSP, reach extension partners, creative vendors, yield optimization)- Training traditional broadcast sellers on digital advertising- Hiring and training digital only sales team- Leading transition to new order management system (Wide Orbit Internet Orders) from home grown system- Finding and integrating new digital advertising products- Overseeing pricing strategy- Overseeing graphic designers- Developing data collection strategy

I managed the CBC Audience Network, a cross-divisional digital advertising platform from Capitol Broadcasting Company. My responsibilities included:• Providing continuous education to 35+ local account executives from 6 different CBC divisions (3 TV stations and 3 radio groups) on how to sell digital advertising• Going on sales calls to close new business• Working with local and regional advertisers to develop comprehensive digital strategies • Responsible for annual revenue goal of $800,000+• Managing current DMP and DSP vendor relationships while constantly exploring new partnerships and products to add to the CBC Audience Network product suite. • Developing sales contests and incentive programs to increase AE performance

Collaborated with local businesses on developing fully integrated TV and digital marketing solutions to achieve their unique goals and objectives.

• Aggressively prospected and qualified leads for PMG Sports’ roster of 32 Olympians, 3 Celebrity Trainers & 1 Celebrity Chef o Initiated 100+ weekly cold calls based on brands, products and agencies identified through independent research o Consulted with brands and agencies on activating campaigns involving celebrity spokespersons• Built from scratch a pipeline of well-qualified opportunities, including endorsements, keynote speaking appearances and clinics• Booked PMG Sports’ clients on $75,000+ worth of appearances, and traveled to appearances to represent the company• Negotiated and secured a multi-year, 6 figure celebrity endorsement for a PMG Sports’ client (initiated through cold call)

• Produced and managed a 110 page operational guide and a 60 page selection handbook for the Chick-fil-A Bowl• Coordinated all travel arrangements and maintained expense budgets for 40 Chick-fil-A Bowl scouts • Oversaw the management and distribution of over 10,000 credentials and parking passes for two major college football games • Developed the Chick-fil-A Bowl's sustainability plan • Corresponded with participating teams as liaison from the Chick-fil-A Bowl• Organized game management volunteers • Helped manage game script, including monitoring jumbo boards, ribbon boards, PA’s, and on-field promotions for sponsorship fulfillment

• Promoted after first year, reported directly to Director of Ticket Operations• Managed and oversaw the work of 5 other ticket operations interns at football and basketball games• Supervised game-day ticket operations for south side of Kenan Stadium during football games• Solved various problems involving AM Monitor ticket scanner technology at the Dean E. Smith Center during basketball games• Worked with Paciolan Ticketing System

• Organized 72-team, 1500-player youth showcase baseball tournament in Phoenix, Arizona • Oversaw on-site event operations at the tournament in Phoenix • Managed event staff of 30, including coordinating several last minute hires while in Phoenix• Served as administrative assistant to the 16U National Team Director at 2009 16U National Team Trials

• Managed promotions and sports marketing at varsity athletic events, focusing on increasing awareness and interest in Olympic sports• Worked closely on the planning and implementation of “Late Night with Roy” to kick off the basketball season • Assisted in organizing the spring sports marketing promotion for the baseball team

• Used Ticket Master software to facilitate sales transactions and seat relocations• Shadowed Director of Ticketing during arena events• Organized customer data using Excel and Archtics• Catalogued sales commissions for various arena events, including NBA games and concerts

• Authored press releases for all athletic teams• Organized hometown newspaper contacts for over 300 athletes• Updated and managed player bios for over 300 athletes

• Administered on-field sports marketing promotions during baseball games• Coordinated promotional material inventory