Founding team at Omnia, consolidating revenue teams from TV, Digital, Out Of Home, Radio & Print into one organisation. Chris does Internal & External strategy for a unified digital & traditional media. Leads a team of strategic planners, trade marketing and product mangers to put together solutions for brands across mediums. Also leads sales for high-growth sector; digital revenue.

Lead and grow revenue for the largest local digital media group in Malaysia, consolidating & monetising all Media Prima's digital assets.Spearhead product innovation and monetization. Lead teams of sales and strategic planners to put together solutions for brands in digital and content marketing.

Lead and grow revenue for the largest local digital media group in Malaysia, REV Asia.Strategize product innovation and monetization. Lead teams of sales and strategic planners to put together solutions for brands in digital and content marketing.Under the Media Prima Group, REV Asia reach 14.3 million Malaysians and we capture 71.6% of the total Malaysian audience.

# Steer company strategy & core organization culture as part of the management team.# Assist in corporate acquisitions: OhBulan & Viral Cham Network.# Lead group to identify market opportunities and plan go-to-market strategies across brands (SAYS, OhBulan, JUICE, 8Share, VC Network, Business Insider). # Establish relationship with key top spending and new clients.# Continuously Innovate sponsored content product, exploring new formats and distribution methods.# Create syllabus and conduct client workshops.# Represent group at industry events and speaking engagements.

# Steer association’s direction and initiatives.# Lead industry community projects such as Digital Wednesdays (Industry networking event).

The International Advertising Association is a worldwide network of the most influentialand inspirational marketing and advertising professionals that sets and maintains the standards in our industry. With members in 76 countries spanning six continents.

# Identified business opportunities and develop new products: Sponsored content, social sharing innovation.# Implemented client engagement structures and approach to increase client spend and frequency.# Involved in corporate strategy planning and execution: Merger of SAYS & Catcha Media.

Manage & grow relationship with key clients through providing strategic advice and ideas.

# Led a team of strategic planners to ideates and strategize social content plans.# Helped brands create conversation across social media via SAYS’ social sharing platform.

Give brand campaigns the competitive advantage through effective Social Headlines & Conversations Strategy.

# Managed Wyeth Nutrition’s highest grossing product (S-26 Progress Gold). # Responsible for core brand strategy, execution of marketing plans and product planning. # Involved in developing overall country business strategy.# Pioneered Wyeth Malaysia’s first social media strategy across Malaysia & Singapore, recognized as a best practice globally.

# Plan and execute marketing plans. # Manage agencies in delivering advertising campaigns. # Assist in product supply planning.

Placed in the team servicing DiGi Telecommunications, I learned brand analytics, research and creative input. Also assisted in production management of TVC, radio, print & events.

Lead a student advertising agency of 15 people. CREACTIVE is a student agency which does real jobs with real-paying clients. Jobs including rebranding, design, copy-writing, events & research. With clients inclusive of; L'ORÉAL, Camps & Apparels, floorstyle & SJMC