Design and implement financial, operational, and strategic planning process improvements within Marketing. Collaborate with cross-functional partners to identify and improve inefficiencies. Work with executive leadership to develop strategic planning frameworks. Develop KPIs/reports to identify issues and measure Marketing performance against goals.• Marketing Optimization: Performed ROI and channel analysis that helped to improve ROAS for direct response campaigns by 10%.• Strategic Planning: Developed and launched a quarterly goal planning (OKR) framework resulting in a 50%increase in QoQ goal attainment for Marketing.• Communication: Developed new frameworks for sharing wins and learnings from individual verticals across the broader Marketing team.• KPIs: Created new dashboards that brought executive visibility to Marketing performance against key goals• Program Management: Partnered with functional leadership to drive a portfolio of operational improvementswithin Marketing that identified over $3M in potential discretionary savings

Supervise eight Operations Analysts and Junior Project Managers. Design and oversee KPIs for the Sales and Marketing teams. Coordinate with cross-functional resources to design and implement operational workflow improvements. Help drive operational strategy by using data to identify optimization opportunities.• KPIs: Developed new KPIs for Sales & Marketing teams that improved conversion rates by 17%• Collaboration: Together with cross-functional teams, developed four new product offerings that demonstrated positive return on investment (ROI) within six months.• Process Improvement: Raised company-wide NPS from 75% to 85% by overhauling stakeholder and risk management strategies. Devised workload models to more efficiently distribute project load among Project Managers.• Team Leadership: Launched employee engagement initiatives that increased employee engagement by 10%, as measured by NPS scores.• Marketing Program Management: Worked with cross-functional teams to define and drive the company marketing mix strategy.

• Implemented algorithms for real time KPI tracking which decreased average project duration by 20% while maintaining departmental NPS scores• Supervised 3 junior project managers and maintained P&L accountability for the technical project division• Managed a technical project portfolio of 100+ active projects worth 1.7M+ in revenue

• Directly managed over $2M in IT projects ranging from $10,000 to $350,000• Designed new risk management, stakeholder analysis, and risk mitigation processes that boosted department net promotor scores by 10% in two years• Developed new project pricing guidelines resulting in an additional 5% growth in annual project revenue

• Supervised the internal financial development class registration system and compiled class completion data in executive presentations for upper management• Created spreadsheets and essential formulas to track class completion against a target audience which allowed for more accurate reporting of class completion statistics