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C-suite executive with 25 years’ experience in MedTech. Ex 3M Health Care, Bausch & Lomb, AcuFocus, Nikon Medical (Optos) and Syneos Health. Led UK, EMEA and Global sales, marketing and clinical teams. Launched new technology, developed new business and turned around under performing teams. Managed distribution networks in Europe, Middle East and Asia Pacific. Lived and worked in the USA for 2 years.
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Chief Marketing OfficerRayner Jun 2024 - PresentWorthing, West Sussex, Gb -
Vice President Global MarketingRayner Feb 2021 - Jun 2024Worthing, West Sussex, GbA member of the Rayner Executive Management Team, heading up the groups marketing, clinical and digital health teams globally.www.rayner.com/about-us/management-team/ -
Head Of Global SalesSyneos Health Commercial Solutions (Previously Inventiv Health Commercial Solutions) Feb 2019 - Sep 2020Morrisville, Nc, Us* Responsible for the commercial launch of a novel IOL for cataract patients with AMD. Initially across EU5, then globally. * Total launch headcount 30 FTEs (4 direct, 26 indirect). Country Managers (4), Key Account Managers (25), MSL (1)* Developed and implemented the launch sales strategy, CRM platform using salesforce.com, the order management system, the Incentive Compensation Plan, the product and sales training program (nominated for a PF Award) and provided SME input to the marketing teams development of all sales and marketing collateral.This project was closed due to a lack of investor funding. -
Sales Director, Northern EuropeOptos May 2016 - Jan 2019Dunfermline, Scotland, Gb* Responsible for Field Sales, Field Service and Logistics across the UK & Nordics. * Total headcount 17 (8 direct, 9 indirect): Sales team (7), Field Service Engineering team (5), Logistics (5)* Delivered a turnaround in sales performance above corporate expectation: 78% revenue growth in year 1 and 33% revenue growth in year 2. * Awarded The Phoenix Award at the 2018 Global Sales Meeting for ‘an outstanding turnaround in performance’* Launched Daytona plus (UWF imaging device) and Monaco (OCT & UWF). -
Global Commercial DirectorAcufocus, Inc. Nov 2014 - Apr 2016* Responsible for global (OUS) sales of the KAMRA Inlay, AcuTarget HD (Visiometrics) and the IC8 IOL.* Total headcount 15. Sales and clinical applications team members across EU and AP (Japan, Australia, Korea) plus field based Practice Development and Regional Marketing FTEs.* Direct management of distribution network in Europe (EU5), Middle East (KSA, UAE++) and Asia Pacific (Singapore, Korea, Japan)
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Commercial Director, Europe & Middle East.Acufocus, Inc. Dec 2010 - Nov 2014* Responsible for the launch the KAMRA inlay, a VC backed new private pay surgical treatment for presbyopia. Initially in Europe, then into the Middle East and then Globally
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Global Marketing DirectorBausch & Lomb Jan 2009 - Dec 2010Bridgewater, Nj, UsResponsible for B+L’s global cataract equipment business, including category product line P&L responsibility, the indirect management of the regional marketing heads (EMEA, APAC, Canada, LA), and indirect management of the US equipment field sales team. Products Managed: Millennium, Stellaris and all related disposablesProducts Launched: US MICS Platform, Stellaris 2.0, MICS Phaco Pack Line, Stellaris EliteRevenue Responsibility $110M -
European Marketing ManagerBausch & Lomb Jan 2006 - Dec 2008Bridgewater, Nj, UsRegional marketing leadership for B+L’s cataract and vitreoretinal business. Products Managed: Millennium, Stellaris and all related disposablesProducts Launched: MICS Platform, Stellaris Vision Enhancement System, Millennium Vitrectomy Enhancer, TSV PlatformRevenue Responsibility $65M -
Senior Marketing Executive3M Health Care Jan 2004 - Dec 2005St Paul, Mn, UsUK marketing leadership for 3M Health Care’s advanced wound care portfolio. Six Sigma Green Belt.Products Managed: Tegaderm, Tegasorb, Tegagen, and CobanProducts Launched: 3M Foam, Tegasorb Sacral -
Marketing Executive3M Health Care Jan 2003 - Dec 2003St Paul, Mn, Us -
Sales Representative3M Health Care Jan 2002 - Dec 2003St Paul, Mn, UsSales responsibility for 3M’s Advanced Wound Care portfolio in two market sectors: Hospitals (direct sales) and Community (Rx sales) throughout central London from 2002 to mid-2003.109.1% over target for 2002Awarded 3M Sales Ambassador 2002122.3% over target for the 1st half of 2003Fast tracked to management after 18mths in sales
Christopher Willis Skills
Christopher Willis Education Details
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University Of BradfordBusiness Management -
The Blue Coat Cofe School -
Cim | The Chartered Institute Of MarketingDirect Marketing
Frequently Asked Questions about Christopher Willis
What company does Christopher Willis work for?
Christopher Willis works for Rayner
What is Christopher Willis's role at the current company?
Christopher Willis's current role is Chief Marketing Officer at Rayner.
What is Christopher Willis's email address?
Christopher Willis's email address is cs****@****ail.com
What is Christopher Willis's direct phone number?
Christopher Willis's direct phone number is +44 1383 8*****
What schools did Christopher Willis attend?
Christopher Willis attended University Of Bradford, The Blue Coat Cofe School, Cim | The Chartered Institute Of Marketing.
What skills is Christopher Willis known for?
Christopher Willis has skills like Medical Devices, Capital Equipment, Product Launch, Market Development, Strategy, Global Marketing, Healthcare, Ophthalmology, Cross Functional Team Leadership, Clinical Research, Product Development, Business Development.
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