Director Of Marketing & Communications
Current
Long Beach, California, Us
Appointed to Executive Committee to reestablish brand integrity and profitability of distressed asset operating in the red: The Queen Mary. Focused on branding, events, retail and consumer channels, communications strategy, integrated marketing planning, digital marketing (website, UX/UI, advertising, social media, booking/ticketing engines), creative content production, community engagement, and public relations.Achieved all key priorities and profitable P&L, creating a $205M economic output folio for Long Beach. Brand and financial success set into motion the creation of Queen Mary Island, a 65-acre entertainment destination surrounding the iconic ship. Recipient of Evolution's Individual Financial Impact Award.Established The Queen Mary Heritage Foundation, with a mission to restore and preserve the living museum through education, archival collection, visitor experiences, and restoration.