After a creative break in 2023, I relaunched my career by founding Switzerland's first AI Transformation Studio: CPLTS. Before I worked for more than 10 years as a Partner and Digital Strategist at Kuble, one of the leading digital agencies in Switzerland. Together with a team that is currently being formed, we are copilots for the human expertise in the age of artificial intelligence. In addition to my new role as a Founder and Strategy Copilot, I will continue to regularly share my expertise as a lecturer, moderator and panelist.As a former journalist I know how to tell stories. Content for the social web needs to be topical, useful and entertaining in order to fuel meaningful conversations. The social web is all about conversations. I'm used to standing in the middle so that brands, products, people and ideas are both visible and credible. Statistics has been an integral part of my studies in Sociology and Economics. This background helps me to collect, analyze and interpret data from the social web. And my entrepreneurial mind facilitates discussions with existing or prospective clients: For me these relationships are as much about business as they are about sharing a vision.