• E-Mail-Marketing• Projektleitung• Hersteller Betreuung u. a. für Tektronix und Hioki• Lead-Generierung• Social Media• Verwaltung von Veranstaltungen• UX-Gestaltung• Content Marketing inkl. Texterstellung• Projektleitung Einführung des Shopware 6 Shopsystems• Grafische Gestaltung• Strategie-Entwicklung• LinkedIn-Anzeigen• SEO-Optimierung im Shopsystem• SEA-Optimierung für Google Ads mit SEA-Freelancern• Budgetverantwortung

Marketing services for SMEs

• Campaign creation for manufacturers such as Apple and Cyberport• Project and campaign management via Jira• LinkedIn, Google Ads, Xing Ads• E-mail marketing - special mailings, offers, monthly B2B newsletter• KPI evaluation• Using Adobe Analytics, Salesforce Marketing Cloud, Microsoft 365• Negotiation with external service providers, manufacturers and agencies• Texts, mockups• Landing page conception• Budget responsibility

• Facebook, Instagram, Google, Xing, LinkedIn ads, Monster.de, Indeed.de and campaigns for electric scooters (dreems.de), garden furniture (matinee-furniture.de) and job advertisements• Responsible for the monthly advertising budget. Control and KPI analysis in Google Analytics• Text and graphics creation in Canva, Photoshop, Illustrator• SEO website optimization and keyword analysis in Ahrefs• Maintenance of the Shopware 6 online shop, the landing pages and products• Writing articles in the company blog and the help center• Video editing for Ads and YouTube with Adobe Premiere Rush• Creation of catalogues, brochures, flags, business cards, merchandise, instructions and flyers for print and PDF in Indesign. Printing via Schüthe Druck, Saxoprint, Vistaprint and Bannerstop• B2C (online shop customers) and B2B (car dealerships)• Communicating with suppliers in Shanghai & Barcelona in English• Project coordination with external service providers via Trello and Miro (Shopware developers and marketing freelancers)• Management of social media accounts (Instagram, Facebook, LinkedIn, Xing, Google My Business)

Active in online & offline marketing, service and sales:• Management of sales and training seminars in Germany and Austria as well as online (2 years), control of key performance indicators• Conception and shooting of video training programs for stock market beginners on Naga Brokers Prime training portal• Design, copywriting and management of advertisements with budget responsibility• Management and content creation for social media channels from 0 to 2162 (Instagram), Facebook (7439) subscribers and YouTube (video blog 1 year)• Conception, copywriting and dispatch of the daily promotional newsletter to 1,500 existing customers with an opening rate of 25-30%.• Writing regular stock market columns on Naga.com, Ariva.de, Stock-World.de and Investing.com with up to 4200 hits per article-> Closure of the branch for reasons of consolidation

Working in marketing, service and sales:• Management of the sales team with five salespeople• Conception and implementation of sales seminars and webinars• Telephone acquisition and existing customer care• Conversion-optimized creation, booking and control of text and graphic ads (ads) for Facebook and Google• Market research, competitive comparison and public relations• Sale and support of the Naga Coin (NGC) at its Initial Coin Offering (ICO)• Writing, designing, speaking, recording and editing weekly video market reviews on YouTube

Working in marketing, service and sales:• Promoting new customers and maintaining existing customer business• Introduction of a customer support website (FAQ, knowledge base)• Creation of instructions, overviews and manuals in text and video form for trading platforms, trading strategies and exchange trading products• Conducting sales talks (German, English) at seminars, trade fairs and lectures to acquire new customer accounts (B2C)• Use of different sales channels: web, phone, email, SMS, live chat and letters• Planning of exhibition stands and sales events• Creation and maintenance of the company website and content update (SEO)