Responsible for attracting potential customers and generating leads for 4 physical showrooms and the online webshop. Coordinate creative and results-driven campaigns in collaboration with a graphic designer. Continuously improve the efficiency of the marketing budget to ensure an optimal return on investment.2 Key Achievements Leading to Growth:• Through thorough market analysis, the transformation from a traditional media approach to a cross-media marketing strategy was achieved. This strategic shift resulted in more effective customer interactions with the brand, engaging each target audience across various platforms. The new approach led to a growth of +10% in year 1 and +33% in year 2.• Developed a consistent brand experience across all customer touchpoints: launched a new website and webshop (growing to an online annual revenue of €350k in '23), implemented uniform facade advertising, created POS materials in the showrooms and developed online experience tools.

Marketing agency with over 20,000 clients that strategically supported SMEs in bringing their brand, product or service in an effective and creative manner to their target audience.End-to-end product responsibility for the website and SEO offerings (online) and the print guides and their distribution policy (offline). Played a key role in facilitating the digital transformation within the organization. Led a marketing team of 9 people and managed a marketing budget of 3 million euros.2 Main Achievements:• 'Milking' strategy for print guides: through team effort, achieved €17 million in print revenue with a 50% margin (EBITDA) through targeted product optimizations.• Driving force of Digital Transition: developed new and innovative products together with the product team and optimized existing processes. Successfully converted over €7 million in print revenue to a new digital product offering.

End responsible for the determination and implementation of the Marketing strategy for various Print publications (> 100 directories). Leading a small team of 3 product managers covering the Belgian, Irish and Portugese directory market with a turnover > EURm 50.2 Key Achievements:• Ensured the profitability of the international paper guide offerings through intensive collaboration with local product managers: achieved a uniform product offering and cost savings of over €6 million.• Aligned and simplified the pricing and product offerings and distribution policy across the 3 countries. As product manager, responsible for the successful launch of various new products such as e-books, local guides, and the integration of innovations like QR codes and AR.

Set-up of various Market Research Studies with external partners within several strategic domains (e.g. customer satisfaction, product usage, competitive analysis, product development,…). Conduct in-depth data analysis to formulate recommendations to senior management and as input for Product Business Cases and Mid-Term Plans.

Company specialised in the development and sale of fully automated Convenience Stores with more than 100 shops over Europe.Support technical implementation with R&D, make recommendations on most potential store locations and determine the product-, pricing-, and promotion strategy of FMCG with different business partners within retail.