• Responsible for devising digital media strategies (Social & Google Ads) up to a £500k monthly budget, for a leading automotive brand.• Leading communications and establishing strong relationships with the client on daily basis, to align with their business goals.• Creating and launching biddable media plans, with ideal budget allocation based on Business Objectives and channel mix. • Translating platform data into recommended actions and implementing platforms' best… Show more • Responsible for devising digital media strategies (Social & Google Ads) up to a £500k monthly budget, for a leading automotive brand.• Leading communications and establishing strong relationships with the client on daily basis, to align with their business goals.• Creating and launching biddable media plans, with ideal budget allocation based on Business Objectives and channel mix. • Translating platform data into recommended actions and implementing platforms' best practices to improve performance and to reduce costs, while constantly monitoring and optimizing the campaign setups.• Successfully reduced CPA down to 35%, by implementing Social Platforms’ and Google’s best practices and finding patterns on campaign setups which worked the best, across accounts.• Preparing and leading client presentations and reports from a both a Social Perspective and Google ads perspective to the client, with ideal recommendations to improve performance in future bursts with actionable insights.• Leading a team of digital marketing experts, and guiding them through the strategy, best practices and ways of working.• Delegated tasks according to each individual roles, to ensure smooth operations and task management.• Due to the above success, the account was successfully transitioned to the team, with full ownership of strategy, planning and setups.• Keeping up to date with the best practices and trends for digital platforms, due to their fast-paced environment.• Used Smartly for Social campaigns, for effective budget management which decreased main KPI’s by 20%.• Constantly dove in UA and GA4 data, to find patterns and convert them into actions to improve performance even further (budget allocation, creative optimisations etc.) Show less

• Responsible for devising paid social media strategies up to a £200k monthly budget, for clients in the UK's Energy sector.• Leading communications and establishing strong relationships with the client on daily basis, to align with their business goals.• Creating and launching paid social media plans, with ideal budget allocation based on Business Objectives and channel mix which included Meta, TikTok, Linkedin, Snapchat & Reddit.• Translating platform data into… Show more • Responsible for devising paid social media strategies up to a £200k monthly budget, for clients in the UK's Energy sector.• Leading communications and establishing strong relationships with the client on daily basis, to align with their business goals.• Creating and launching paid social media plans, with ideal budget allocation based on Business Objectives and channel mix which included Meta, TikTok, Linkedin, Snapchat & Reddit.• Translating platform data into recommended actions and implementing platforms' best practices to improve performance and to reduce costs.• Implemented Dynamic Creative Optimisation (DCO) via Flashtalking into DR campaigns, which brought down CPA upwards of 100%.• Preparing and leading client presentations and reports from a Paid Social Perspective to the client, with ideal recommendations to improve performance in future bursts with actionable insights.• Collaborated with cross channel teams, to deliver impressive results and to exchange perspectives on the campaigns.• Nurtured, trained and lead a team of individuals and guide them through their day-day tasks, how to read data and convert them into actions, while supported them to grow in their relative positions.• Developed the account to the most diverse in terms of channel mix, to maximize incremental reach and performance• Constantly dove in UA and GA4 data, to find patterns and convert them into actions to improve performance even further (budget allocation, creative optimisations etc.) Show less

• Proposed media plans to clients with optimal budget allocations per media platform• Proposed digital strategy and plans to clients according to their main KPIs and objectives.• Implemented and executed performance marketing campaigns for the majority of client portfolio on both Social Media Ads platforms (Facebook/Instagram, TikTok) and Google Ads.• Surpassed given KPI goals for 2020 by 38% through Facebook and Google Ads, by analyzing data given by the platforms and… Show more • Proposed media plans to clients with optimal budget allocations per media platform• Proposed digital strategy and plans to clients according to their main KPIs and objectives.• Implemented and executed performance marketing campaigns for the majority of client portfolio on both Social Media Ads platforms (Facebook/Instagram, TikTok) and Google Ads.• Surpassed given KPI goals for 2020 by 38% through Facebook and Google Ads, by analyzing data given by the platforms and increased/decreased bid according to time of day & and device performance per campaign, by creating pivot tables and simplifying them to graphs to identify platforms.• Introduced and successfully implemented remarketing Facebook/Instagram and Google Ads, which helped surpass the conversion goals of clients.• Reduced KPI costs by 10% for most clients in digital campaigns, by A/B Testing audiences, creatives and copywriting.• Used Google Analytics, to monitor digital campaigns and online media (Google, Facebook, Online Media), and assisted the client to maximize strategy efficiency by either dismissing certain websites, or investing more on the advertising platforms.• Successfully launched new FMCG product for client by combining effective media mix• Via Nielsen Arianna, analyzed T.V viewership per program, in order to propose the most effective product placement strategy to the client, achieving high target audience viewership.• Analyzed competitor’s T.V buying to monitor and examine their strategy, especially for product launches Show less

• Launched the company’s new website/E-shop• Edited and enriched product content in detail, including technical specifications, for over 3000 products• Written and posted blogs about company’s products and events via the site’s back-end • Created, managed and optimized Google Ads campaigns • Use of Google Analytics to optimize marketing strategies• Edited and published content through all social media accounts

· Promoted sport events within the university· Social media operator of the inter-university basketball league· Managed teams in the inter-university basketball league

· Recruited long term supporters and funding donors· Promoted ongoing charity projects to potential supporters· High workload with work week consisting of 60+ hours | 6-7 days/week

· Conducted competition and market analysis research· Project team member of the nation-wide high-profile launch· Preparation of media assets pre-launch and coverage reports post-launch· Created strategies which enables to attract potential consumers via online subscription