Founded and grew a Digital Marketing agency, managing 18 active clients across Online Strategy, Performance Marketing and Content management.Expanded client base from zero to 18 through strategic sales efforts and relationship management skills.Drove a consistent 25% annual growth rate in the agency's income from clients over the first five years.Cultivated significant growth for clients' businesses, fostering long-term partnerships.Developed and executed comprehensive Online Strategies, presented plans to clients, and delivered monthly performance reports, demonstrating strong presentation skills.Gained extensive hands-on experience with Google Analytics, Google Ads, Meta Ads, Mailchimp, and Magento.Applied technical AI expertise to optimize Marketing Tools.Specialized in E-Commerce Management, Tourism Industry, Sports Events, and B2B sectors.Strategized and managed 12+ social media channels for various industries, overseeing a total monthly media budget of €27,000.Led a team of three junior marketers, enhancing their skills and experience.Conducted data management and A/B testing for strategic decision-making using Looker Studio and Power BI.

Created and executed a data-driven annual marketing plan for Greece, reaching 1 million targeted users and achieving a sold-out event.Led and executed social media campaigns for the Trifecta World Championship in Sparta, achieving a 60% increase in engagement among competitors.Conducted market analysis using AI tools and Power BI, creating data-driven reports that informed marketing decisions, leading to 12 successful campaigns based on the insights obtained.Managed a community of 100 Spartan athletes, guiding them in creating user-generated content for 55 countries, resulting in 20 social media campaigns with the highest engagement rates.Directed media relations, managed content in the Greek market, organized press conferences in Sparta, and secured over 200 press mentions, maintaining a positive public image for the events.Developed sponsorship plans, presented to local sponsors and authorities, and managed sponsor relationships.Spearheaded new business development by analyzing data and consumer habits, proposing innovative race types and initiatives.Utilized Adobe Photoshop, Canva, and CapCut for campaign creation.

Responsible for developing and executing effective marketing strategies to drive growth. Key responsibilities included conducting competitive analysis, defining the target audience, staying updated on market trends, crafting a unique selling proposition (USP) for Mercato Wallet, and developing a comprehensive launch strategy to introduce the platform to the market.

Devised and executed data-driven marketing strategies for the Greek Market during the growth and expansion stage, achieving a 220% income increase within one year.Created and launched market entry strategies and annual plans for Cyprus, Italy, and the UK, tailored to market identification and differences.Led and managed a team of 3 marketers.Enhanced website UX, resulting in a 140% growth rate in parent requests.Implemented inbound marketing strategies through social media, campaigns, newsletters, and blogging for consumers and professionals, increasing registrations by 22%.Managed performance marketing via Google Search & Display, Facebook Ads, and remarketing.Crafted and distributed digital press releases, managed influencer relations, and forged brand partnerships, achieving 140 press and social mentions.Created the company’s pitch deck, one-pager, and lean canvas, and presented to stakeholders.Conducted continuous market research to selected customers and professionals to improve the product.Established strategic partnerships with well-known brands like FREENOW and e-food.gr.

Devised and executed annual growth strategies during Seed and Early Stage, increasing daily orders from 80 to over 1,000 in six months.Managed performance marketing via Google Search & Display, Facebook Ads, and remarketing with a €43,000 monthly budget.Achieved a 400% revenue growth within one year during the Early Stage.Launched and managed mobile application campaigns, enhancing user experience and app engagement, resulting in 5,000+ downloads in the first year.Led a team of 2 marketers.Established brand positioning, audience targeting, and marketing mix strategies using data-driven tactics.Managed collaborations with offline advertising, PR, and media agencies.Created the company’s pitch deck, one-pager, and lean canvas, and presented to stakeholders.

Managed Bakers Digital Communication (V+O Group) clients' online performance, including social media, offsite SEO, and online press releases. Directed marketing activities for KOOLfly.com, overseeing content and e-shop management, media performance, and blogger relations. Served as Social Community Manager for Mythos Brewery.

Directed Philips Hellas digital presence, including website performance, creation and evaluation of digital campaigns, and social media performance as Community Manager. Managed digital promotional activities in collaboration with Dixons and Media-Saturn.Handled PR activities, including creating and publishing press releases and maintaining digital PR relations with sites and blogs. Oversaw offline media performance (TV, print, radio) and reported on internet/media efficiencies to HQ.

Managed the digital performance and planning for agency accounts, including Eurobank, Athenian Brewery, LG Electronics, Fiat Group Auto Hellas, AB Vasilopoulos, and Diesel. Developed new media proposals, identified digital trends and opportunities, and presented digital media plans to clients.Collaborated with clients and the marketing department to formulate annual media plans, and delivered presentations to existing and prospective clients on digital media strategies.

Digital media planning, buying, reporting for dislpay (banner) campaigns and Google SEM campaigns

Managed key accounts including Pepsico-Tasty, and Imperial Tobacco for offline media. Delivered presentations to clients on media efficiency and new media proposals, evaluated market research results (Bari Focus and MRB), and optimized annual planning.

Implemented and contributed to P&G annual media planning, developed client performance reports, and collaborated with market research agencies to examine and evaluate target groups.

Executed client planning strategy for accounts including Bacardi Hellas and Village Films, developed performance reports comparing market competition, and communicated with media to secure planned media space.