Chris Trick

Chris Trick Email and Phone Number

CMO | Franchise Marketing Executive | Brand Renewal & Revitalization | Innovation & Insight | Positioning & Performance | B2B & B2C @ Sonesta Hotels
Chris Trick's Location
Bernardsville, New Jersey, United States, United States
Chris Trick's Contact Details

Chris Trick personal email

n/a

Chris Trick phone numbers

About Chris Trick

Transformational Marketing Leader with significant experience building brand value and delivering results. Strategic and creative thought-leader with in-depth experience across multiple marketing disciplines. Recognized for revitalizing brands through product innovation from conception to implementation. Insightful, optimistic, and tireless in pursuit of new possibilities. Effective in team development and shaping environment through collaboration and influence. B2B / B2C Marketing & Brand Strategy Brand Development/Strategic Positioning Customer Experience (CX), Acquisition and Retention Omnichannel Marketing, Media and Campaign Development. Technology Implementation & Customer Engagement Innovation and Product Development Strategic Partnerships High-Performance Team Leadership

Chris Trick's Current Company Details
Sonesta Hotels

Sonesta Hotels

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CMO | Franchise Marketing Executive | Brand Renewal & Revitalization | Innovation & Insight | Positioning & Performance | B2B & B2C
Chris Trick Work Experience Details
  • Sonesta Hotels
    Chief Marketing & Performance Officer
    Sonesta Hotels 2020 - Present
    Newton, Massachusetts, Us
    A Top-10 Global Hotel Company - Sonesta is one of the fastest-growing hotel companies globally, with over 1,200 franchised and managed properties, more than 100,000 guest rooms and a diversified portfolio of 13 brands across multiple market segments. Sonesta owns, manages and franchises under The Royal Sonesta, The James, Classico Collection by Sonesta, Sonesta Hotels & Resorts, MOD Collection by Sonesta, Sonesta Select, Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites and Sonesta Cruise Collection operating in Egypt, also; Sonesta Posadas del Inca, Red Lion Hotels, Inns & Suites by Sonesta, Signature Inn by Sonesta, Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta.The company focuses on maximizing return on invested capital for hotel owners through relevant brands, industry-leading technology and forward-thinking services. Sonesta’s continued growth, owner-centric approach, market availability and executive accessibility make it a compelling choice for developers and owners. Responsible for Brand Marketing & Media (B2C & B2B), E-Commerce, Global Sales, Public Relations, 3rd Party Distribution, Channel Management, and Revenue Management Services.
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  • Southerncarlson
    Vice President Marketing
    Southerncarlson 2018 - 2020
    Omaha, Ne, Us
    SouthernCarlson, a Kyocera Company is a leading supply-chain & services company supporting residential real estate, construction, and manufacturing end markets. SouthernCarlson has grown to encompass 165+ retail locations in North America; offering the broadest selection of professional-grade tools and products from the leading suppliers in the industry plus related services and solutions.
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  • Realogy Holdings Corp.
    Svp, Marketing & Customer Engagement, Zaplabs/Technology Solutions Coe
    Realogy Holdings Corp. 2012 - 2018
    Madison, New Jersey, Us
    Realogy is a franchisor of some of the most recognized brands in the real estate industry, including Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, ERA, and Sotheby's International Realty, as well as ZapLabs, the driving force behind innovation and technology solutions for affiliated brokers and agents. Collectively, Realogy's franchise system members operate over 14,000 offices with approximately 275,000 independent sales associates conducting business in 113 countries around the world.Promoted into role responsible for driving multi-brand marketing solutions, technology implementation and customer engagement. Responsible for effective Zap implementation, customer engagement and performance, product success/support, strategic marketing, and product training. Guided strategic marketing & customer engagement for multi-brand Zap technology platform; creating powerful network of 100,000+ sites connecting consumers, brokers and agents on a single web and CRM platform. Achieved 82% Implementation NPS.
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  • Realogy Holdings Corp.
    Chief Marketing Officer, Era Real Estate
    Realogy Holdings Corp. 2015 - 2017
    Madison, New Jersey, Us
    A subsidiary of Realogy Holdings Corp. (NYSE: RLGY), ERA Real Estate is an innovative franchising leader in the residential real estate industry. The ERA network includes approximately 31,000 brokers and sales associates and over 2,300 offices worldwide. Responsible for strategic marketing management, product development, training, PR & communications, and e-platforms. Lead planning and program execution of strategies designed to drive market share growth. Led all consumer, broker, and agent marketing programs.Led brand through strategic revitalization, repositioning and reimaging; effective global implementation within 15 month period. Enhanced brand perception and expanded presence within industry trade and diversity channels.Achieved industry milestone by becoming 1st brand to connect entire network on integrated technology platform (Zap). Strengthened brand value proposition through product development/innovation: introduced new luxury marketing program; launched ground-breaking Express Sell program; expanded franchise development opportunities; developed new marketing tech stack - MKTG 4.0.
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  • Realogy Holdings Corp.
    Senior Vice President, Marketing & Product Development, Era Real Estate
    Realogy Holdings Corp. 2012 - 2014
    Madison, New Jersey, Us
    A subsidiary of Realogy Holdings Corp. (NYSE: RLGY), ERA Real Estate is an innovative franchising leader in the residential real estate industry.
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  • Marriott International
    Vice President, Marketing - Execustay
    Marriott International Mar 2011 - Sep 2012
    Bethesda, Md, Us
    Responsible for overall brand management and marketing direction for leading corporate, relocation, and insurance housing provider. Authored brand strategy for ExecuStay franchised and managed markets. Led product and service development initiatives designed to enhance guest experience.Directed implementation of key strategies including Marriott.com integration, digital marketing, CRM and social media initiatives. Leveraged Marriott Intl. Sales, Marketing & Distribution channels to optimize brand performance: increased YOY online revenue 70%, PPC Rev. 28%, Unique Visitors 43%, Reservation Requests 32%.
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  • Ashley Furniture
    Vice President, Marketing
    Ashley Furniture Aug 2009 - 2010
    Arcadia, Wi, Us
    Accountable for overall brand marketing leadership for #1 selling furniture brand worldwide. Developed product & channel management strategies. Managed $50 million brand Marketing/Advertising budget, directed toward maximizing sales and margin performance.Launched new “Brandtailing” campaign resulting in 13% sales growth in face of declining category.Introduced 7 new product Lifestyle Categories in partnership with design and merchandising team.
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  • Wyndham Hotel Group
    Vice President Marketing, Days Inn Worldwide
    Wyndham Hotel Group 2000 - 2009
    Parsippany, Nj, Us
    Provided overall brand management/marketing leadership. Spearheaded development of long-term strategic plan and implementation of all related product/marketing initiatives. Developed and managed $55 million brand Marketing/Reservations fund budget, ensuring the maximization of funds directed toward major brand priorities. Managed all Media/Creative AOR relationships.Defined and executed re-branding strategy for 1850 hotels worldwide; effectively refreshing an iconic lodging brand. Enhanced guest experience through new product development/innovation (Business Place, Daybreak, Solterre.)Launched new brand positioning and increased post-exposure intent to stay scores 19%.
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  • La Quinta
    Director Of Marketing
    La Quinta 1995 - 2000
    Spearheaded development of strategic marketing, advertising and P.R. plans and delivered programs to drive reservations and revenue growth. Directed all advertising agency activities including creative development, media planning, and brand positioning/product differentiation initiatives.Revised brand positioning and developed award-winning ad campaign in support of $100 MM product re-imaging initiative. Significantly increased market share and improved customer perceptions of brand.Effectively managed $20 million NAF budget and oversaw development of all field marketing initiatives in support of new property openings
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  • Ihg - Intercontinental Hotels Group
    Director, Field Marketing
    Ihg - Intercontinental Hotels Group 1992 - 1995
    Windsor, Berkshire, Gb
    Created and executed co-op marketing plans for 400+ hotels within a 12 state region. Acted as primary liaison between IHG and franchisees for communication and roll-out of all brand-marketing efforts.Increased franchisee co-op participation within region 32%, and achieved 4.2% RevPAR premium versus competitive set.
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Chris Trick Skills

Marketing Marketing Strategy Strategic Partnerships Strategy Sales Leadership Advertising Strategic Planning Hospitality Brand Management Market Planning Social Media Marketing Team Building Budgets Email Marketing Online Advertising Public Relations Online Marketing Marketing Management Business Strategy Trade Shows Market Research Training Hotels Sales Management Online And Offline Media Marketing Communications Digital Marketing B2b Selling Integrated Marketing E Commerce P&l Management Direct Marketing Event Management New Business Development Business Development Corporate Communications Revenue Analysis Lead Generation Crm Brand Development Competitive Analysis Customer Acquisition Creative Direction Product Development Product Marketing Change Management Public Speaking Hotel Management

Chris Trick Education Details

  • Texas A&M University
    Texas A&M University
    Marketing

Frequently Asked Questions about Chris Trick

What company does Chris Trick work for?

Chris Trick works for Sonesta Hotels

What is Chris Trick's role at the current company?

Chris Trick's current role is CMO | Franchise Marketing Executive | Brand Renewal & Revitalization | Innovation & Insight | Positioning & Performance | B2B & B2C.

What is Chris Trick's email address?

Chris Trick's email address is ct****@****zon.net

What is Chris Trick's direct phone number?

Chris Trick's direct phone number is +124239*****

What schools did Chris Trick attend?

Chris Trick attended Texas A&m University.

What are some of Chris Trick's interests?

Chris Trick has interest in Children.

What skills is Chris Trick known for?

Chris Trick has skills like Marketing, Marketing Strategy, Strategic Partnerships, Strategy, Sales, Leadership, Advertising, Strategic Planning, Hospitality, Brand Management, Market Planning, Social Media Marketing.

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