Chris Tromp Email & Phone Number

Grand Rapids, MI, US

Detroit, MI, US

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• LLC formed as a result of agreements with multiple organizations to provide them strategic marketing leadership as an independent contractor
• Serving as CDO for a new company launching in the tech space
• Providing digital marketing strategy for advancing a product in the live music space
• Counseling startups and established brands in digital and traditional selling strategiesLet's talk! chris@digitalduality.guruDigital Duality: Doing digital with both sides of the brain!

Grand Rapids, MI, US

• Baudville provides a range of customizable solutions for employee recognition, engagement, and workplace culture.
• Recruited to drive marketing strategy for all audience segments (digital, social, Ecommerce, direct mail, mobile) for four brands.
• Served as General Manager for the IDville brand with full P&L responsibility, increasing qualified leads in key product categories by more than 200%.
• Slashed agency fees by more than 20% and guided all agency and digital/ technology platform development.
• Directed digital marketing and eCommerce initiatives for Baudville.com, IDville.com and PurePromo.com delivering over $15M in annual online revenues.
• Led day-to-day activity for cross-functional teams of more than 30 employees including digital marketing and social media managers, product managers, buyers, sales professionals, and creative resources.

Grand Rapids, MI, US

Grand Rapids, MI, US

Grand Rapids, MI, US

Grand Rapids, MI, US

Kentwood, Michigan, US

Grand Rapids, MI, US

Chris Tromp brings more than a decade of experience in the digital space to his role as the head of the digital practice at Grey Matter Group. He is an expert in strategic digital communications, digital marketing campaigns, consumer data analyzation, consumer profiling, strategic social media and lead generation online. His work includes managing a team.

Grand Rapids, Michigan, US

Lambert by LLYC is an Agency Elite Top 100 market maker delivering big ideas that maximize bottom-line outcomes.Head of Lambert, Edward & Associate’s digital services, RIPPLEAFFECT™, Chris was recruited to build a digital practice and manage a team of digital strategists; strategically counsel regional and national brands on social media; and direct online.

Grand Rapids, MI, US

• A subsidiary of HarperCollins Publishing, Zondervan is a world leading Bible publisher and provider of Christian communications. At Zondervan, Chris was assigned multiple newly created strategic functions by the.
• Launched first ever digital business strategy for the New International Version of the Bible, a product line delivering $150M+ in annual revenue
• Led the development of first ever digital ebooks and mobile apps which sold more than $10M in revenue in first year
• Established prolific social media presences via Facebook, Twitter, Pinterest, YouTube, LinkedIn, and other platforms
• Developed custom Facebook applications, social contests, and content syndication programs
• Acted as the voice of the NIV Bible in all social and digital communications

Grand Rapids, MI, US

• Grew direct to consumer and direct to church business as assigned by the President and EVP of Sales
• Worked with other business units to develop new direct sales and marketing initiatives generating more than $20M in annual revenue
• Supplemented legacy catalog marketing operation with new selling strategies in emerging social media markets
• Reduced marketing costs by more than 20%
• Managed Zondervan ChurchSource brand and business.

Grand Rapids, MI, US

• Built team to overhaul Zondervan.com platform and implement e-commerce for new direct to consumer channel of distribution
• Platform delivered more than $10M in revenue in first year
• Produced over 40 marketing microsites for authors integrated with Zondervan.com shopping cart
• Fostered growth in corporate social marketing space and facilitated improved corporate alignment in social media marketing efforts
• Served in an advisory role for Leadership Team members in Internet best practice and emerging mobile application developments for content consumption

Grand Rapids, MI, US

• Recruited to lead sales channel of top national Internet accounts: Amazon.com, ChristianBook.com, BarnesAndNoble.com
• Developed new business with emerging Internet accounts: Walmart.com, Overstock.com, BooksChristian.com
• Analyzed POS data, managed co-op marketing dollars, developed marketing campaigns
• Served as account executive managing a portfolio of over $30M in annual sales

Grand Rapids, Michigan, US

• Kregel Publications began in 1949 and is composed of three divisions: Kregel Publications, Editorial Portavoz, and Kregel Parable Christian Stores.
• Managed multi-store operations including all aspects of advertising and marketing, merchandising, brand development, corporate communications, public relations, purchasing, inventory control, budgets, special events.
• Analyzed customer data and implemented direct customer profiling tactics and marketing campaigns
• Led new store opening with responsibility to coordinate design, fixture production, layout, contracts, staff development, and marketing
• Coordinated, promoted, and implemented brand conversion to new Parable Store Group franchise and served as franchise board member
• Awarded 2005 Parable Store Group “Franchise of the Year”

Grand Rapids, MI, US

• Bible Gateway is a searchable online Bible tool hosting more than 200 versions of the Bible in more than 70 languages that anybody can freely read, research, and reference anywhere.
• Led marketing and brand development for rapidly growing web portal
• Integrated e-commerce platform Intershop and scaled for use by more than 10 partner organizations
• Managed website analytics tracking and reporting for the platform and more than 50 hosted partner organizations
• Presented TEDx Talk style topics at annual technology conferences

• A full-service group of bookstores.
• Efficiently managed store sales staff, inventory, merchandising, marketing, and purchasing
• Inventory manager for multi-store operation
• Store realized double-digit percentage sales increases year-over-year

• Part of the Gospelcom.net and BibleGateway.com start up. It was the wild west of the Internet, and Chris was involved with anything from building web pages to answering all the email coming in through the Bible Gateway.
• Built web pages
• Answered all email coming in through the Bible Gateway
• Helped partner organizations launch their websites on the platform