Chris Tromp Email and Phone Number
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Marketing technology leader with 20+ years of marketing and 15+ years in digital strategy, web development, and executive leadership experience. Led the creation of a fintech platform and served as EOS Integrator on the leadership team. Expert in digital marketing, programmatic advertising, SEO, and PPC, with a unique blend of creativity and analytical decision-making. Known for building cohesive, high-performing teams and driving results. A strategic thinker and hands-on leader, seeking roles in digital strategy or marketing leadership where vision and execution intersect.At TiiCKER, my focus is on revolutionizing shareholder loyalty through innovative fintech solutions. My expertise in leading technology innovation, online marketing and professional development has been instrumental in creating the world's leading web-based and mobile app platform of verified stock perks and direct-to-shareholder marketing. The success at TiiCKER and in previous leadership roles showcases my unique approach to blending strategic marketing leadership with a passion for the intersection of technology and business, always aiming to deliver value to both companies and their stakeholders. Some say I do digital with both sides of the brain.Strengths:• 20+ years of marketing experience• 15+ years of web strategy and usability experience• 10+ years of digital product and E-Commerce experience• 10+ years of digital product development experience• 10+ years of executive leadership (VP or higher) experience• 10+ years of programmatic campaign, SEO and PPC experience• Ideator and implementor• Continuously driving improvement and results• Envisioning the big picture and mindful of details• Builder of cohesive teams• Strategic thinker• Exceptional logic and data driven decision making skills• Confidence with people and tech• Continuously driving improvement• Strong understanding of website analytics tools• Believer in data driven insights• Passion for problem solving
City Innovations | A Venture Studio
View- Website:
- cityinnovations.com
- Employees:
- 13
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Chief Operating OfficerCity Innovations | A Venture StudioGrand Rapids, Mi, Us
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Chief Digital OfficerTiicker Sep 2019 - PresentDetroit, Mi, UsPrepare to experience a unique online community that brings together individual investors with the brands they know and love.TiiCKER is dedicated to a simple proposition: Individual investors should be rewarded for their loyalty. You live, breathe and eat these brands – literally. If you’re an individual investor, TiiCKER provides unique access to the data, information, and insights you need to stay close to the brands you love. TiiCKER supports online trading through existing brokerage accounts and if you don’t have a broker, TiiCKER can help with that as well.From a corporate perspective, it’s nearly impossible to identify and communicate with individual investors. That is, until now. TiiCKER is an intelligent fintech software platform that engages, verifies and incentivizes consumer shareholders.Chris Tromp brings more than two decades of experience in the digital space to his role as the Chief Digital Officer of TiiCKER. Chris is a founding partner, first full-time employee, and led the creation and ongoing development of the fintech platform and serves as EOS Integrator on the leadership team. -
Chief Digital Officer & Strategic LeadDigitalduality, Llc Aug 2019 - Present• LLC formed as a result of agreements with multiple organizations to provide them strategic marketing leadership as an independent contractor• Serving as CDO for a new company launching in the tech space• Providing digital marketing strategy for advancing a product in the live music space• Counseling startups and established brands in digital and traditional selling strategiesLet's talk! chris@digitalduality.guruDigital Duality: Doing digital with both sides of the brain! -
Vice President, Marketing And General ManagerBaudville Brands Jan 2018 - Aug 2019Grand Rapids, Mi, UsBaudville provides a range of customizable solutions for employee recognition, engagement, and workplace culture.• Recruited to drive marketing strategy for all audience segments (digital, social, Ecommerce, direct mail, mobile) for four brands.• Served as General Manager for the IDville brand with full P&L responsibility, increasing qualified leads in key product categories by more than 200%.• Slashed agency fees by more than 20% and guided all agency and digital/ technology platform development.• Directed digital marketing and eCommerce initiatives for Baudville.com, IDville.com and PurePromo.com delivering over $15M in annual online revenues.• Led day-to-day activity for cross-functional teams of more than 30 employees including digital marketing and social media managers, product managers, buyers, sales professionals, and creative resources. • Developed annual marketing plans with goal to increase margin, rapidly increase lead generation, and customer acquisition.• Launched Amazon.com channel of distribution, increasing month-over-month revenues by 50% to 100%. -
Vp Of MarketingBaudville Brands Aug 2016 - Jan 2018Grand Rapids, Mi, Us
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Vp Of MarketingBaudville Aug 2016 - Aug 2019Grand Rapids, Mi, Us -
Vp Of MarketingPure Promo Aug 2016 - Aug 2019Grand Rapids, Mi, Us -
Vp Of MarketingRecognation Aug 2016 - Aug 2019Grand Rapids, Mi, Us -
General ManagerIdville Aug 2016 - Aug 2018Kentwood, Michigan, Us -
Chief Digital OfficerGrey Matter Group Aug 2014 - Aug 2016Grand Rapids, Mi, UsChris Tromp brings more than a decade of experience in the digital space to his role as the head of the digital practice at Grey Matter Group. He is an expert in strategic digital communications, digital marketing campaigns, consumer data analyzation, consumer profiling, strategic social media and lead generation online. His work includes managing a team of digital strategists, counseling regional and national brands, managing B2C and B2B social media, directing online engagement strategy, executing SEO, optimizing PPC/digital advertising campaigns, interpreting analytics, overseeing integrated marketing campaigns, A/B testing and developing web sites.Before joining Grey Matter Group, he worked as the Senior Director of Digital at Lambert, Edwards & Associates. His work with LE&A included counseling regional and national consumer, healthcare and retail brands as well as the B2B sector and publicly traded companies on social media, online engagement and digital marketing and advertising strategies.Prior to that he worked as Sr. Director of Marketing for Zondervan (a Harper Collins Company). While at Zondervan, Chris conceptualized, developed and executed best-selling e-books and cutting-edge mobile and tablet apps. He represented Zondervan in all social spaces as well as across all digital platforms, created the marketing strategies for direct-to-consumer launches, as well as the business development and sales growth with some of the world’s largest online retailers including Amazon.com, BarnesAndNoble.com and Walmart.com. He was instrumental in acquiring and re-launching BibleGateway, which continues to be one of the most visited Web properties in the world.Chris previously was a consultant for the Parable Group, a national retail franchise located in California. During his tenure at Gospel.com, which was the most trafficked faith-based Web site on the Internet, Chris was integral in the strategic Web development of over 300 national and global organizations. -
Senior Director, DigitalLambert May 2012 - Aug 2014Grand Rapids, Michigan, UsLambert by LLYC is an Agency Elite Top 100 market maker delivering big ideas that maximize bottom-line outcomes.Head of Lambert, Edward & Associate’s digital services, RIPPLEAFFECT™, Chris was recruited to build a digital practice and manage a team of digital strategists; strategically counsel regional and national brands on social media; and direct online engagement strategy, digital analytics, online brand reputation management, web applications, PPC/digital advertising and integrated strategic marketing. -
Senior Director, Digital MarketingHarpercollins — Zondervan Publishers Jun 2011 - May 2012Grand Rapids, Mi, UsA subsidiary of HarperCollins Publishing, Zondervan is a world leading Bible publisher and provider of Christian communications. At Zondervan, Chris was assigned multiple newly created strategic functions by the President and senior leadership.• Launched first ever digital business strategy for the New International Version of the Bible, a product line delivering $150M+ in annual revenue• Led the development of first ever digital ebooks and mobile apps which sold more than $10M in revenue in first year• Established prolific social media presences via Facebook, Twitter, Pinterest, YouTube, LinkedIn, and other platforms• Developed custom Facebook applications, social contests, and content syndication programs• Acted as the voice of the NIV Bible in all social and digital communications• Created new content as value adds for digital versions of traditionally published products• Created TheNIVBible.com -
Director, Direct Sales & MarketingHarpercollins — Zondervan Publishers Apr 2010 - Jul 2011Grand Rapids, Mi, Us• Grew direct to consumer and direct to church business as assigned by the President and EVP of Sales• Worked with other business units to develop new direct sales and marketing initiatives generating more than $20M in annual revenue• Supplemented legacy catalog marketing operation with new selling strategies in emerging social media markets• Reduced marketing costs by more than 20%• Managed Zondervan ChurchSource brand and business.
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Director, Internet OperationsHarpercollins — Zondervan Publishers Jun 2008 - Mar 2010Grand Rapids, Mi, Us• Built team to overhaul Zondervan.com platform and implement e-commerce for new direct to consumer channel of distribution• Platform delivered more than $10M in revenue in first year• Produced over 40 marketing microsites for authors integrated with Zondervan.com shopping cart• Fostered growth in corporate social marketing space and facilitated improved corporate alignment in social media marketing efforts• Served in an advisory role for Leadership Team members in Internet best practice and emerging mobile application developments for content consumption
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Manager Of National AccountsHarpercollins — Zondervan Publishers Sep 2007 - Jun 2008Grand Rapids, Mi, Us• Recruited to lead sales channel of top national Internet accounts: Amazon.com, ChristianBook.com, BarnesAndNoble.com• Developed new business with emerging Internet accounts: Walmart.com, Overstock.com, BooksChristian.com• Analyzed POS data, managed co-op marketing dollars, developed marketing campaigns• Served as account executive managing a portfolio of over $30M in annual sales
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General Manager, Retail DivisionKregel Publications Nov 2002 - Sep 2007Grand Rapids, Michigan, UsKregel Publications began in 1949 and is composed of three divisions: Kregel Publications, Editorial Portavoz, and Kregel Parable Christian Stores.• Managed multi-store operations including all aspects of advertising and marketing, merchandising, brand development, corporate communications, public relations, purchasing, inventory control, budgets, special events, and personnel• Analyzed customer data and implemented direct customer profiling tactics and marketing campaigns• Led new store opening with responsibility to coordinate design, fixture production, layout, contracts, staff development, and marketing• Coordinated, promoted, and implemented brand conversion to new Parable Store Group franchise and served as franchise board member• Awarded 2005 Parable Store Group “Franchise of the Year”• Awarded 2005 Christian Bookseller's Association “Store of the Year” -
Manager Of Marketing And EcommerceBiblegateway Jan 1999 - Jan 2002Grand Rapids, Mi, UsBible Gateway is a searchable online Bible tool hosting more than 200 versions of the Bible in more than 70 languages that anybody can freely read, research, and reference anywhere.• Led marketing and brand development for rapidly growing web portal• Integrated e-commerce platform Intershop and scaled for use by more than 10 partner organizations• Managed website analytics tracking and reporting for the platform and more than 50 hosted partner organizations• Presented TEDx Talk style topics at annual technology conferences -
Store Manager & Multi-Store Product BuyerKregel Bookstores Jan 1997 - Jan 1999A full-service group of bookstores.• Efficiently managed store sales staff, inventory, merchandising, marketing, and purchasing• Inventory manager for multi-store operation• Store realized double-digit percentage sales increases year-over-year
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Startup - Gospelcom.Net And Biblegateway.ComGospel Communications International 1994 - 1997Part of the Gospelcom.net and BibleGateway.com start up. It was the wild west of the Internet, and Chris was involved with anything from building web pages to answering all the email coming in through the Bible Gateway to working directly with initial ministries hosted as part of the platform launch.• Built web pages• Answered all email coming in through the Bible Gateway• Helped partner organizations launch their websites on the platform
Chris Tromp Skills
Chris Tromp Education Details
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Taylor UniversityAnd Psychology
Frequently Asked Questions about Chris Tromp
What company does Chris Tromp work for?
Chris Tromp works for City Innovations | A Venture Studio
What is Chris Tromp's role at the current company?
Chris Tromp's current role is Chief Operating Officer.
What is Chris Tromp's email address?
Chris Tromp's email address is ct****@****ker.com
What is Chris Tromp's direct phone number?
Chris Tromp's direct phone number is +161686*****
What schools did Chris Tromp attend?
Chris Tromp attended Taylor University.
What are some of Chris Tromp's interests?
Chris Tromp has interest in Emerging Mobile Device Platforms, Literature, Scuba Diving.
What skills is Chris Tromp known for?
Chris Tromp has skills like Social Media Marketing, Social Media, Marketing Strategy, Strategy, Marketing, Advertising, Public Relations, Corporate Communications, Social Media Measurement, Management, Leadership, Mobile Devices.
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