Charged with growing deep and financially rewarding relationships with our clients by leveraging a highly engaged team and accessing the resources throughout the company. As the chief practitioner of our craft, I am an expert to whom clients will turn to architect their programs based on their business objectives. Responsible for developing new products and expanding the company's suite of products and capabilities. Driving innovation within the media landscape, working with clients and media partners to bring novel solutions to complex media challenges. Responsible for understanding the implications of new and rapidly evolving technologies and their impact on the media landscape and data.Developed a custom analytics solution that normalized the complex media data landscape to allow for realtime cross-channel analysis. Developed this platform to drive efficiency internally when monitoring campaign performance and spend to focus efforts on optimizations and driving client business forward. Integrated data into a client portal that provides 24/7 access to all media data in a simple, easy to understand format that focuses on information that impacts their business. I oversee process, team structure and strategic approach that maps to the CEOs vision and mission. I am a strategic leader responsible for identifying and modeling additional revenue streams for the company and ensuring product innovation. Working closely with team leads, keeping abreast of trends and needs in the marketplace, develops a strategic business plan for execution and identifies a sustainable structure for growth in collaboration with the CEO.Responsible for nurturing efficiency, retention, and growth, working closely with key leaders on each team to manage team capacity, guide professional development and facilitating internal communication. Collaboration with the CFO is essential to ensure budget alignment.

Responsible for developing new products and expanding the company's suite of products and capabilities. Driving innovation within the media landscape, working with clients and media partners to bring novel solutions to complex media challenges. He is responsible for understanding the implications of new and rapidly evolving technologies and their impact on the media landscape and data.

I lead the entire media team at Underscore, ensuring strategy, execution and measurement pulls through to our clients' goals and objectives. Responsible for bringing together all channels and platforms to develop integrated media strategies for our clients. With a heavy focus on measurement, we work with our clients to ensure we succeed together and build a media strategy that aligns with their strategic imperatives.

Responsible for propelling and expanding our SEM practice beyond paid search. The Underscore definition of e-DR is digital media as measured by online actions tracked via technology rather than consumer reported. This includes any media that can be bought via self service model such as Facebook, Google, social nets, etc. as well as audience defined PPC media. I lead all e-DR related initiatives as well as develop the overall strategic e-DR vision for the agency.

Responsible for developing and executing an SEM practice and overseeing all search related efforts. Also responsible for demonstrating expertise in and knowledge of SEM best practices, potential opportunities and challenges within the industry, and general industry trends by increasing visibility of the agency’s credentials by developing and publishing industry articles and material.