Christy B. Southerland Email and Phone Number
Birmingham, AL, US
Christy B. Southerland's Location
Birmingham, Alabama, United States, United States
Christy B. Southerland's Contact Details
Christy B. Southerland work email
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Christy B. Southerland personal email
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Christy B. Southerland phone numbers
About Christy B. Southerland
Marketing professional with a market-first approach to business. Achieves company sales and marketing KPIs by leverage research, industry knowledge, and company goals to create comprehensive market strategies. Success in market management, branding, demand generation, content creation, and customer relations.
Christy B. Southerland's Current Company Details
Christy B. Southerland Work Experience Details
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Founder | Sr. Marketing ConsultantSoutherland StrategiesBirmingham, Al, Us
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Senior Director Of MarketingApploi Jan 2024 - PresentNew York, Us -
Director Of MarketingApploi Oct 2022 - Jan 2024New York, Us
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Senior Manager, Brand StrategyApploi Mar 2022 - Oct 2022New York, Us
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Director Of Enterprise MarketingDaxko Dec 2020 - Mar 2022Birmingham, Al, UsAs the Director of Enterprise Marketing for Daxko, I lead a team of brand managers who oversee market growth strategies for our enterprise brands including - Daxko, Club Automation, Motionsoft, CSI Spectrum, GroupEx Pro, and Playerspace. Together, my team collaborates with a team of creative and demand generation specialists to execute marketing campaigns that help achieve company sales, retention, and influence goals. -
Nonprofit Market Maximization ManagerDaxko May 2020 - Dec 2020Birmingham, Al, UsAs the Nonprofit Market Maximixation Manager, I'm responsible for enabling Daxko to acquire new knowledge and practices for a market-first approach to business. In my role, I leverage research, company goals, and industry knowledge to create comprehensive market strategies that further Daxko's growth while also accelerating the missions of our YMCA, JCC, and nonprofit customers. I then support Daxko's Brand Manager to effectively translate that plan into tactical strategies that achieve company and sales goals.
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Demand Generation ManagerDaxko Feb 2019 - May 2020Birmingham, Al, UsResponsible for generating interest in Daxko’s solutions amongst Non-profit member-based health & wellness centers to effectively meet company revenue targets. • Manage the execution of demand generation initiatives and corresponding budgetoutlined in the marketing plan. Communication channels in my wheelhouse includeemail marketing, webinars, conference & tradeshow participation and more.• Deliver results. Report on the effectiveness of demand generation campaigns and tweakmy approach as necessary to achieve key metrics.• Establish and maintain a strong relationship of trust and teamwork across marketing,sales, product strategy, and services teams. • Coordinate external communication plans across the company to ensure that the rightmessage reaches the right person at the right time. Ensure that market-facingcommunications are representative of the Daxko brand.• Manage execution of customer and market-facing events as needed, including DaxkoRoadshows and certain industry conferences
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Engagement ConsultantDaxko Nov 2017 - Feb 2019Birmingham, Al, UsManage the implementation of Daxko Engage and Daxko Mobile customers receiving an average post-launch customers score of 9.71 out of 10.• Consult on Daxko Engage customer usage in order to increase system adoption and retention including the management of Engagement Reports and 14 adoption projects.• Manage and edit 34 Engagement Insider newsletters to Daxko Engage customers.• Cross-Collaborate with Service, Marketing, Sales and Product teams.
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Communication Specialist | ExperienceShipt May 2017 - Nov 2017Birmingham, Al, UsEducate and assist Shipt members and shoppers through the online grocery delivery experience• Communicate via email, chat and phone with members and shoppers averaging 700 impressions per week • Collect customer and shopper feedback to make suggestions for new features and tech improvements• Listen and collect customer grievances resulting in over 200 member saves -
Public Relations InternAuburn University Office Of Communications & Marketing Aug 2016 - May 2017Auburn, Al, UsSupport the news team in ensuring the integrity, implementation and management of the Auburn University brand• Edit and submit daily submissions for Auburn University student and faculty newsletters through Cascade content management system • Write feature stories posted on Auburn University Newsroom and shared on Auburn social media handles• Draft press releases and media advisories sent to local and state media outlets• Collaborate with the Social Media Manager to create a strategic communication plan, incorporating Auburn news into its social media presence. -
Corporate Communications InternCmt/Viacom May 2016 - Aug 2016New York, Ny, UsAssisted the Corporate Communications department in promotion of CMT network-related news• Created red carpet tip list, credentialed media and publicists and served as photo runner for the 2016 CMT Music Awards • Assembled bi-weekly TV highlights sent to over 700 media personnel using Mailchimp• Pitched national outlets and upload photos to the CMT press website in order to increase media coverage• Compiled coverage reports following press announcements and maintained weekly press reports on any network-related news -
Director Of Public RelationsAuburn University University Program Council Apr 2015 - May 2016Auburn, Al, UsManaged brand & media relations for UPC in order to increase student attendance at annual events• Coordinated digital presence for events through five different mediums including Facebook, Twitter, Instagram, Snapchat and blog• Created content for blog in order to capture the success of the events to attract new Auburn students• Oversaw all hospitality and communication with approximately 20 visiting artists• Collaborated with 15 student workers to ensure successful promotion of 60 annual events
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Public Relations CommitteeAuburn University University Program Council Sep 2014 - Apr 2015Auburn, Al, UsAssisted in developing promotional content for UPC events in order to increase student attendance • Photographed 30 events to capture event highlights and visually share the events’ success • Acted as the host and Auburn spokesperson for eight visiting artists
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Public Relations InternTeak Isle Manufacturing May 2015 - Jan 2016Ocoee, UsEstablished digital presence for Outdoor Nativity Set & Boat Outfitters brands and products• Created and executed all digital initiatives for two branches of the company: Outdoor Nativity Sets & Boat Outfitters • Designed company ads and newsletters using Photoshop• Photographed and edited merchandise for use on company website and ads -
Social CoordinatorAlpha Gamma Delta / Auburn University Nov 2014 - Dec 2015Indianapolis, Indiana, UsServed on the executive council to promote member satisfaction through social events• Designed and facilitated 10 social functions a year hosting between 300-500 people per event while managing a $70,000 budget• Partnered with external vendors including venues, caterers and performers -
Vp Of Campus RelationsAlpha Gamma Delta / Auburn University Nov 2013 - Nov 2014Indianapolis, Indiana, UsActed as a liaison between chapter and Panhellenic Council as well as seventeenPanhellenic sororities. • Recorded and tracked all 250 members’ attendance at other chapter’s philanthropic events. • Participated in the decision making process including rules and regulation of the Panhellenic Community
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Summer Camp CounselorCamp Merri-Mac May 2014 - Aug 2014Black Mountain, North Carolina, UsCoordinated cabin activities as a cabin counselor for more than 20 10-year-old girls - Taught gymnastics and canoeing classes while being first aid, CPR and lifeguard certified- Gave tours to prospective campers and their families- Created content featured on the camp blog.
Christy B. Southerland Skills
Associated Press Style
Spanish
Html
Cascading Style Sheets
Social Media
Wordpress
Photoshop
Event Planning
Liasoning
Twitter
Facebook
Hootsuite
Leadership
Hospitality
Writing
Research
Microsoft Office
Mailchimp
Canva
Cascade
Public Relations
Public Speaking
Social Media Marketing
Microsoft Word
Marketing
Demand Generation
Marketing Strategy
Event Management
Content Management
Webinar Management
Marketing Campaigns
Christy B. Southerland Education Details
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Auburn UniversityPublic Relations / Spanish
Frequently Asked Questions about Christy B. Southerland
What company does Christy B. Southerland work for?
Christy B. Southerland works for Southerland Strategies
What is Christy B. Southerland's role at the current company?
Christy B. Southerland's current role is Founder | Sr. Marketing Consultant.
What is Christy B. Southerland's email address?
Christy B. Southerland's email address is cb****@****xko.com
What is Christy B. Southerland's direct phone number?
Christy B. Southerland's direct phone number is +140767*****
What schools did Christy B. Southerland attend?
Christy B. Southerland attended Auburn University.
What are some of Christy B. Southerland's interests?
Christy B. Southerland has interest in Open Hands Overflowing Hearts, To Be Kind, Company, Financial Service, Eagle Eye Tv, Auburn Panhellenic, Chick Fil A Magnolia Avenue, Midtown Atl, Cause, Kalpee.
What skills is Christy B. Southerland known for?
Christy B. Southerland has skills like Associated Press Style, Spanish, Html, Cascading Style Sheets, Social Media, Wordpress, Photoshop, Event Planning, Liasoning, Twitter, Facebook, Hootsuite.
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