Christy B. Southerland Email & Phone Number

Birmingham, Al, Us

New York, Us

New York, Us

New York, Us

Birmingham, Al, Us

As the Director of Enterprise Marketing for Daxko, I lead a team of brand managers who oversee market growth strategies for our enterprise brands including - Daxko, Club Automation, Motionsoft, CSI Spectrum, GroupEx Pro, and Playerspace. Together, my team collaborates with a team of creative and demand generation specialists to execute marketing campaigns that help achieve company sales, retention, and influence goals.

Birmingham, Al, Us

As the Nonprofit Market Maximixation Manager, I'm responsible for enabling Daxko to acquire new knowledge and practices for a market-first approach to business. In my role, I leverage research, company goals, and industry knowledge to create comprehensive market strategies that further Daxko's growth while also accelerating the missions of our YMCA, JCC, and nonprofit customers. I then support Daxko's Brand Manager to effectively translate that plan into tactical strategies that achieve company and sales goals.

Birmingham, Al, Us

Responsible for generating interest in Daxko’s solutions amongst Non-profit member-based health & wellness centers to effectively meet company revenue targets. • Manage the execution of demand generation initiatives and corresponding budgetoutlined in the marketing plan. Communication channels in my wheelhouse includeemail marketing, webinars, conference & tradeshow participation and more.• Deliver results. Report on the effectiveness of demand generation campaigns and tweakmy approach as necessary to achieve key metrics.• Establish and maintain a strong relationship of trust and teamwork across marketing,sales, product strategy, and services teams. • Coordinate external communication plans across the company to ensure that the rightmessage reaches the right person at the right time. Ensure that market-facingcommunications are representative of the Daxko brand.• Manage execution of customer and market-facing events as needed, including DaxkoRoadshows and certain industry conferences

Birmingham, Al, Us

Manage the implementation of Daxko Engage and Daxko Mobile customers receiving an average post-launch customers score of 9.71 out of 10.• Consult on Daxko Engage customer usage in order to increase system adoption and retention including the management of Engagement Reports and 14 adoption projects.• Manage and edit 34 Engagement Insider newsletters to Daxko Engage customers.• Cross-Collaborate with Service, Marketing, Sales and Product teams.

Birmingham, Al, Us

Educate and assist Shipt members and shoppers through the online grocery delivery experience• Communicate via email, chat and phone with members and shoppers averaging 700 impressions per week • Collect customer and shopper feedback to make suggestions for new features and tech improvements• Listen and collect customer grievances resulting in over 200 member saves

Auburn, Al, Us

Support the news team in ensuring the integrity, implementation and management of the Auburn University brand• Edit and submit daily submissions for Auburn University student and faculty newsletters through Cascade content management system • Write feature stories posted on Auburn University Newsroom and shared on Auburn social media handles• Draft press releases and media advisories sent to local and state media outlets• Collaborate with the Social Media Manager to create a strategic communication plan, incorporating Auburn news into its social media presence.

New York, Ny, Us

Assisted the Corporate Communications department in promotion of CMT network-related news• Created red carpet tip list, credentialed media and publicists and served as photo runner for the 2016 CMT Music Awards • Assembled bi-weekly TV highlights sent to over 700 media personnel using Mailchimp• Pitched national outlets and upload photos to the CMT press website in order to increase media coverage• Compiled coverage reports following press announcements and maintained weekly press reports on any network-related news

Auburn, Al, Us

Managed brand & media relations for UPC in order to increase student attendance at annual events• Coordinated digital presence for events through five different mediums including Facebook, Twitter, Instagram, Snapchat and blog• Created content for blog in order to capture the success of the events to attract new Auburn students• Oversaw all hospitality and communication with approximately 20 visiting artists• Collaborated with 15 student workers to ensure successful promotion of 60 annual events

Auburn, Al, Us

Assisted in developing promotional content for UPC events in order to increase student attendance • Photographed 30 events to capture event highlights and visually share the events’ success • Acted as the host and Auburn spokesperson for eight visiting artists

Ocoee, Us

Established digital presence for Outdoor Nativity Set & Boat Outfitters brands and products• Created and executed all digital initiatives for two branches of the company: Outdoor Nativity Sets & Boat Outfitters • Designed company ads and newsletters using Photoshop• Photographed and edited merchandise for use on company website and ads

Indianapolis, Indiana, Us

Served on the executive council to promote member satisfaction through social events• Designed and facilitated 10 social functions a year hosting between 300-500 people per event while managing a $70,000 budget• Partnered with external vendors including venues, caterers and performers

Indianapolis, Indiana, Us

Acted as a liaison between chapter and Panhellenic Council as well as seventeenPanhellenic sororities. • Recorded and tracked all 250 members’ attendance at other chapter’s philanthropic events. • Participated in the decision making process including rules and regulation of the Panhellenic Community

Black Mountain, North Carolina, Us

Coordinated cabin activities as a cabin counselor for more than 20 10-year-old girls - Taught gymnastics and canoeing classes while being first aid, CPR and lifeguard certified- Gave tours to prospective campers and their families- Created content featured on the camp blog.