Select Highlights•Collaborated with the admission office on an integrated communication and marketing plan to increase applicant pool, resulting in a 25 percent increase over two years•Provided counsel to college administrators and prepare communication plans surrounding issues management and crisis situations, including the closure of the college•Commissioned and oversaw market research on the effectiveness of the college’s viewbook and travel piece, and the user experience of the website. This research led to a redesign of the viewbook and travel piece and a website update project that was under way at the time of closure announcement. •Created and produced a monthly internal newsletter and weekly event roundup to communicate with the college’s faculty, staff, students and parents•Created a monthly donor profile series to express gratitude to current donors and cultivate future givingChief Duties•Administered a comprehensive communication portfolio that includes media relations, Web management, creative services and design, photography, electronic communication and social media•Oversaw a $400,000 budget and ensure the office stays within allocated financial resources•Provided creative and editorial direction of the college’s communication print collateral•Served as editor of the biannual “Sweet Briar College Magazine”•Managed and prioritized the work of four professional employees and one support staff member•Served as the college’s spokesperson for local, state and national media•Acted as the college’s chief brand officer and ensured brand standards are met across all communications•Served as member of the college’s assessment committee and crisis preparedness team

Select Highlights•Managed the creative services unit in the successful completion of over 150 print and electronic projects each year that promoted the mission and objectives of the university •Managed the university’s social media channels, achieving an audience participation growth of approximately 200 percent in two yearsChief Duties•Created and maintained productive working relationships with the university’s faculty, staff and students and members of the media•Strategically advised senior university officials on message development, crisis communication and issues management•Acted as university spokesperson with local, state and national media •Served as managing editor of the biannual “Magazine of Radford University” and “RU Today,” the university’s weekly online newsletter•Identified and managed the production of stories that supported the university’s strategic plan•Authored speeches and written communication for the president and other senior administrators•Served as the primary contact for all Freedom of Information Act requests and ensured all requests were completed within stated guidelines•Collaborated with representatives from other university offices on event planning, including winter and spring commencement

Select Highlights•Planned and executed dedication ceremony of the Virginia Law Enforcement K-9 Memorial, a statewide memorial honoring all police dogs killed in the line of dutyChief Duties•Wrote and edited scripts for college ceremonies, including matriculation and fall awards•Served as primary speech and correspondence writer for dean of the college, including letters in electronic newsletter and communication with state veterinary medical associations•Reviewed, edited and approved all college communication products, including surveys, forms and departmental newsletters•Continued with duties of public relations coordinator

Select Highlights•Compiled, edited and managed the production of a 100-plus page proceedings book for Deans’ Forum on Infectious Diseases•Developed content and design of POGcast, a 100-plus slide show produced biannually and shown on the college’s three campusesChief Duties•Identified, researched and wrote articles for monthly electronic newsletter, biannual magazine and social networking sites•Generated multiple press releases each week showcasing the university’s news and special events•Conducted media outreach and developed positive working relationships with members of the media to secure placement for the college•Demonstrated ability to simplify complicated scientific material and communicate information effectively to various constituencies •Established and cultivated positive working relationships with faculty members and others in the veterinary medicine community•Accurately and actively conveyed the mission, goals and achievements of the veterinary college as a college representative during alumni, development, trade and other special events•Successfully collaborated with others in the university community on the creation of multimedia spotlights for Virginia Tech’s main website•Demonstrated command of Associated Press (AP) and university style

Select Highlights•Served as a member of the Joint Information Center during the April 16, 2007, crisis•Upon completion of summer 2006 internship, was asked by supervisor to remain in organization under new title of “assistant” through the completion of master’s degreeChief Responsibilities•Researched and wrote articles for monthly electronic newsletter•Formatted stories for distribution as press releases•Conducted media outreach to generate coverage of college

Chief Duties•Used interpersonal communication skills to advise students on general education requirements of the university and to aid them in the selection of classes most beneficial to their long-term goals•Explained university policies and procedures to students•Encouraged and offered support and resources to students during selection of major•Represented office at recruitment events•Demonstrated knowledge and understanding of laws and regulations governing confidential educational information