制定和执行市场营销战略的第一责任人1、品牌管理(Alcatel 与 TCL 品牌)2、产品推广管理(product marketing)3、IMC 整合营销4、市场沟通传播5、 营销管理:、6、媒体发言人7、零售管理;8、变革管理:公司级变革项目整体规划及落地

1、战略规划:负责构建DSTE战略规划到执行运作体系并赋能相关职能，高质量的输出逻辑严谨的战略规划 (输出 9XX5 年度战略规划)(公司 DSTE 讲师);2、 运营体系:负责搭建并持续优化战略解码，把战略执行，年度经营计划、KPI、述职、日常经营管理和重点项 目等进行有效集成，通过各层级质量运营拉通管理，以实现战略到执行的闭环;3、公司级变革/重点项目管理:数次作为协调人参与贝恩咨询项目，如 TCL 品牌定位、IPMS、IPD 等;4、 市场洞察体系:主导公司级市场洞察工作及体系建设;5、统筹公司政策项目事宜，包括企业资质、政府补助、税收优惠申报及跟进、政府关系维护等相关工作。

The product marketing team defines target audience, value proposition, key selling points, and builds the story around it to guide product definition. Based on the defined story, the product marketing team develops sell- in tools as well as various product launch tools. The product marketing team also ensures that the defined product story will be powerfully and consistently articulated in all go-to-market activities:

to manage marketing intelligence, product roadmap and product definition for global CDMA and china market; to lock down R&D resource and TTM; to improve user experience; to manage commercial terms for ODM business: 1. To participate in creating overall strategy for China market 2. To lead marketing intelligence analysis: technology and the industrial trendy; consumer insight; operator policy and program follow up; to communicate with consulting service companies; to collect and analysis… Show more to manage marketing intelligence, product roadmap and product definition for global CDMA and china market; to lock down R&D resource and TTM; to improve user experience; to manage commercial terms for ODM business: 1. To participate in creating overall strategy for China market 2. To lead marketing intelligence analysis: technology and the industrial trendy; consumer insight; operator policy and program follow up; to communicate with consulting service companies; to collect and analysis competitors’ planning; to collect and understand the trend on platform and key components; to analysis IDH partnership and product planning 3. To lock down roadmap and realize it: to lockdown product segmentation, positional and target customers under brand guideline (including accessories); to propose and lock down product roadmap with sales team, with clear product positioning, target customers, key selling points and technical or spec advantage; to manage BP and lock down R&D resource (inhouse or ODM), ( to fix TTM, volume and ASP) early enough to kick off projects 4. To guide and approve all the ID designs 5. Product realization management: to manage and guide PDM team to complete product detailed information, to lead project evaluation and schedule before tooling kickoff(before DR1, including but not limited to product positioning, competitor analysis, SW requirement, technical evaluation, etc.) 6. Product life-cycle management: to lead GTM program, to offer suggestion to sales team for better control sales forecast and PO; to provide suggestion for old products finishing up. 7. Cost management: to achieve BOM cost target set on BP meeting and to lead cost down solution 8. To manage product experience and soft operation earnings: to interact with end users and get their feedback; to propose SW experience improvement plan and implement it; responsible for Soft earnings planning, management and implementation; 9. To manage commercial terms for ODM business Show less

1. 产品推介:协助销售进行产品的介绍及辅助销售2. 客户定制、认证支持:与客户沟通产品定制需求及认证需求并协助完成测试工作 3. 资源落实:与内部研发沟通，确保定制内容/认证资料准时完成

1、CEO英文助理2、TCL 阿尔卡特并购委员会秘书