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Boundless optimism coupled with strategic rigor. Forward thinking strategic leader and business builder. I believe in the relentless pursuit of strategies that open up new opportunities for brands that creates sustainable growth.I delivery strategies and insights at the junction of value creation and buyer behavior to ignite creative thinking. Areas of expertise: Business strategy Brand strategy Behavioral science Research & insights Proposition development Campaign strategiesBrand and retail Experience Shopper marketing Product & service innovationEcommerce & Digital strategy Social & ContentCRMLoyalty A track record in creating significant growth, creating new capabilities and delivering award-winning work for leading brands such as AB InBev, McDonald’s, Diageo, Unilever, Danone, Royal Mail, T-Mobile, Infiniti, Nissan, PayPal and eBay.
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Chief Strategy OfficerImpero Jan 2020 - PresentLondon, Tower Hamlets, GbPart of the Impero leadership team, leading the strategy department -Key accounts won include Air Jordan, First Choice, Asda Geroge, National Express, EO, Christian Aid, Great Ormond Street Hospital, Absolut Vodka , Jameson, Miller, Aspalls and Sue Ryder.-Campaign Global Integrated Agency of the Year 2022 -UK Agency Awards Independent Agency of the Year 2022-The Moodie Davitt Report Global Campaign of the Year 2023 for Jameson.-Monthly columnist for Global Drinks Intel Magazine, appeared live on CNBC, and regularly write for Campaign, The Drum and FMCG CEO magazine. -
European Director Of StrategyWe Are Alexander Dec 2016 - Jan 2020St Louis, Missouri, UsFounding partner of the London office, leading strategy. Hired by the CEO to setup a new EU business from scratch. Oversaw the growth of all strategic thinking across the department and a member of the global leadership team. I won 18 pitches in a row. Led global and local strategies for brand, retail experience, ATL, experiential, shopper marketing, digital and packaging. -
Head Of DigitalThe Marketing Store, Europe Apr 2012 - Dec 2016Chicago, Il, UsBoard director at the Marketing Store Europe. Transformed a retail agency into an ideas agency with 12 awards and 16 shortlisted. Managed a team of 25 including social strategy and creative technology teams. -
Innovation DirectorUnlimited Group Feb 2010 - Apr 2012London, England, GbFounding partner of Creston Unlimited, a brand and innovation consultancy part of Creston Plc. Lead strategist across business transformation, product innovation and branding projects. Clients included, Heinz, Danone, Konica Minolta and Asthma UK. -
Head Of InnovationTullo Marshall Warren May 2008 - Dec 2010London, England, GbLed innovation and thought leadership programs for the agency's portfolio of data, digital, social and CRM accounts. -
Digital Client PartnerTullo Marshall Warren Jul 2007 - May 2008London, England, GbBusiness director leading cross-functional teams across UK and Global accounts with a focus on digital transformation, CRM and social. -
Managing DirectorSo Business Nov 2005 - May 2008Founding partner of one of the UK largest mobile content providers. Responsibilities include P&L, E-commerce, SEO and sales and marketing -
Head Of DigitalTdg Integrated Sep 2003 - Nov 2005London, GbLed the digital team at this full-service financial services marketing and communication agency. -
Crm StrategistLink Ica Jan 2002 - Sep 2003Strategist (with at the time) one of the fastest growing creative agencies in the UK. Implemented CRM strategies working for major brands such P&O Ferries and Auchan.
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Digital DesignerLink Digital Sep 2001 - Dec 2002Lead designer on a number of large-scale e-commerce projects
Christopher Tyas Skills
Christopher Tyas Education Details
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Marketing Week Mini Mba -
Seaford College -
Brymore
Frequently Asked Questions about Christopher Tyas
What company does Christopher Tyas work for?
Christopher Tyas works for Impero
What is Christopher Tyas's role at the current company?
Christopher Tyas's current role is Chief Strategy Officer.
What is Christopher Tyas's email address?
Christopher Tyas's email address is ct****@****w.co.uk
What is Christopher Tyas's direct phone number?
Christopher Tyas's direct phone number is (844) 922*****
What schools did Christopher Tyas attend?
Christopher Tyas attended Marketing Week Mini Mba, Seaford College, Brymore.
What skills is Christopher Tyas known for?
Christopher Tyas has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Strategy, Online Advertising, Crm, Social Media Marketing, Marketing, User Experience, Online Marketing, Mobile Marketing, Email Marketing.
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